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Joe Stanganelli
Joe Stanganelli
7/30/2016 7:04:43 AM
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YHOO ads
The ad strategy could work.  It was just a few years ago (any maybe this is still the case?) that Yahoo was 2nd (albeit a very DISTANT) second in terms of online ad impressions.

Of course, impressions are completely different from, you know, conversions.

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mhhf1ve
mhhf1ve
7/29/2016 9:34:40 PM
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Platinum
Re: advertising and data...
> I think it's prediction time -
  • Flickr will stay on as an asset to VZ
  • Tumblr will languish until it's phased out in favor of something else entirely

 

Hmm. Those sound like pretty good predictions to me... but I could also see Flickr diminishing as its engineers jump ship to other companies, and VZ could spin it off to avoid having to maintain it.

Tumblr... has been "independently" run, so I wonder what VZ will do with it if (ahem, when) it changes that style. AOL doesn't have a great history of letting content platforms run independently.... I'll predict that Tumblr might revolt a bit more than TechCrunch, and since AOL already has plenty of its own publishing platform tech, it doesn't need Tumblr. So.. Tumblr might be spun off, too. And maybe Tumblr and Twitter can combine to save each other as they circle the drain?

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Ariella
Ariella
7/29/2016 5:57:40 PM
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Re: I see the logic of this move, but...
@Michelle cheesy can be memorable, but that alone was not enough to make Yahoo take off the way it had hoped.

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Michelle
Michelle
7/29/2016 5:55:25 PM
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Platinum
Re: I see the logic of this move, but...
I thought they were cheesy and not very effective back then. I suppose I was wrong considering how clearly I remember them now.

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Ariella
Ariella
7/29/2016 5:52:37 PM
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Re: I see the logic of this move, but...
@Michelle Glad I'm not the only one who remembers the commercials!

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Michelle
Michelle
7/29/2016 5:47:02 PM
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Platinum
Re: I see the logic of this move, but...
Yahoo-ing never really caught on. I only remember the cowboy fella screaming Yahooooooo! in commercials. It was a different time way back then.

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Michelle
Michelle
7/29/2016 5:44:14 PM
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Platinum
Re: advertising and data...
Pardon me while I return from another era...good points all around. Yahoo and MSFT Bing are buds, not rivals. Yahoo's decision to give up on search and outsource to Bing kinda slipped my mind.

I think it's prediction time -
  • Flickr will stay on as an asset to VZ
  • Tumblr will languish until it's phased out in favor of something else entirely


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DHagar
DHagar
7/28/2016 7:18:17 PM
User Rank
Platinum
Re: I see the logic of this move, but...
@vnewman, that is a great point!  Absolutely, they may be holding onto the crown jewels.

Verizon's plans sound good if they can open up new markets.  If not, I think they have limits on what Yahoo will bring to the table.

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vnewman
vnewman
7/27/2016 9:06:49 PM
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Platinum
Re: I see the logic of this move, but...
Interestingly enough the deal does NOT include Yahoo's stakes in Alibaba and Yahoo Japan.  That's the most savvy thing Yahoo has done in a long time!

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vnewman
vnewman
7/27/2016 7:54:47 PM
User Rank
Platinum
Re: I see the logic of this move, but...
@Ariella - funny how it just sounds WRONG!

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