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mhhf1ve
mhhf1ve
7/26/2016 8:54:57 PM
User Rank
Platinum
advertising and data...
It's not clear if Verizon has the technical chops to become a real competitor to Google and Facebook in the advertising market, but they're going to try. I really wonder if it doesn't make sense for Microsoft to start partnering with Verizon more -- to save Bing and make the advertising market for MSFT a bit more relevant for MSFT....

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mpouraryan
mpouraryan
7/26/2016 9:56:33 PM
User Rank
Platinum
Re: advertising and data...
They have the AOL advertising technology to build on--it will be interesting how they will leverage the web assets--no question.     

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Adi
Adi
7/27/2016 4:21:33 AM
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Author
I see the logic of this move, but...
It makes sense to me that VZ would like to expand into a new sector, specially when they have already invested in it -- and given the fears of being dumb-piped. I also recognize the potential synergies from VZ's network assets, esp. the mobile network. But this is not their core business. I did some research into mobile advertiisng and the opportunity for operators 5-6 years ago, and they just didn't seem to get it. I have to wonder if buying a couple of struggling companies can really change that. 

It is kind of ironic though, that AOL and Yahoo were the internet portals of choice for most of the US 15 years ago, and that "pole position" was decimated by operators offering high-speed access. Perhaps VZ is betting that history will repeat itself, and the integration of network assets with media and advertising platforms will do the same to FB and Google. 

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clrmoney
clrmoney
7/27/2016 10:59:27 AM
User Rank
Platinum
Yahoo Assets
Yahoo has a lot to offer and they want to buy it out what purpose would that be for them just because they have the money. I'm not sure about that.

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Mike Robuck
Mike Robuck
7/27/2016 11:23:35 AM
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Author
Re: I see the logic of this move, but...
On the conference call, McAdam talked about the synergies that AOL, Yahoo and Verizon will have. Sometimes "synergies" means job cuts, but regardless I still think there's a lot to do when integrating a company based in NYC (AOL) with one in Silicon Valley (Yahoo.) As for the ad revenue, he said Verizon would be happy to get some of that market, but played down competing with Facebook and Google. 

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Ariella
Ariella
7/27/2016 1:23:12 PM
User Rank
Author
Re: I see the logic of this move, but...
Actually, what Yahoo must regret most was letting go of the possibility of acquiring Google back in 2002. See http://www.wired.com/2007/02/yahoo-3/

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Michelle
Michelle
7/27/2016 3:02:06 PM
User Rank
Platinum
Re: I see the logic of this move, but...
I had forgotten about that! I'm sure plenty are regretting the decline of sale from back then... it didn't turn out as expected. 

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Michelle
Michelle
7/27/2016 3:04:19 PM
User Rank
Platinum
Re: I see the logic of this move, but...
Translating call rhetoric into reality is really helpful. I wouldn't have though of layoffs as the meaning but it makes a lot of sense. I suspect there will be plenty of layoffs for Yahoo folks. They must get off that sinking ship to save it.

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Michelle
Michelle
7/27/2016 3:06:07 PM
User Rank
Platinum
Re: advertising and data...
@mhhf1ve I guess it could happen with Verizon at the head of Yahoo. Will Yahoo and Bing still be rivals?? The future is murky.

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mhhf1ve
mhhf1ve
7/27/2016 4:41:02 PM
User Rank
Platinum
Re: advertising and data...
> "Will Yahoo and Bing still be rivals?? The future is murky."

How are Yahoo and MSFT rivals? Yahoo's search engine is based on Bing, no? Yahoo isn't really a rival to anyone anymore... and I suspect there will be a lot of job cuts because Yahoo's "core business" has been spread out over a lot of random projects over the years. 

Yahoo should have sold itself to MSFT when it had the chance... Not that MSFT could have done anything to save Yahoo. Nokia's phone business at MSFT didn't exactly take off. 

I wonder what will happen to Flickr and Tumblr.... 

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