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DHagar
DHagar
1/17/2018 7:03:15 PM
User Rank
Platinum
Re: 5G Heats Up
@JohnBarnes, great points on the application, pricing, and value.  Absolutely, it may require new pricing and access models, based on the "systems" and customer value.

If we look back at history, it appears that most fundamental technology changes have resulted in new models and/or hybrid systems that better fit the new technology.  I would doubt that our current existing bundles, packages, models, and pricing will stand the "test of time" in the new 5G world.

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DHagar
DHagar
1/17/2018 6:58:33 PM
User Rank
Platinum
Re: AT&T
@JohnBarnes, great analogy in your response to Batye. 

I agree there is measured judgment involved in figuring out when to abandon the past, transition to the new and create new value in the new invested environment.

It truly is a process of "discovery-driven" planning.  An entirely new game and one where we learn and add knowledge each step of the way.

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DHagar
DHagar
1/17/2018 6:55:36 PM
User Rank
Platinum
Re: 5G Heats Up
@elizabethv, well stated!  When they can see a path to progress they at least feel that they are gaining and learning and/or moving forward.  Increasingly, as well, technology value will be from the user's perspective.

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JohnBarnes
JohnBarnes
1/17/2018 2:44:33 PM
User Rank
Platinum
Re: AT&T
batye,

The same playbook or just the same goal? There's a simple, obvious cost: it's going to be very expensive and perhaps fatal to get left behind once the 4G --> 5G transition really gets underway. The benefits of being first, or at least early, are not nearly as well established, but there are many good reasons to believe they will be substantial.  So even if a company doesn't want to take the plunge into 5G right now, they still want to be in a state of extreme readiness and standing near the starting line.

Seems to me the situation is somewhat analogous to the role railroad timetables are supposed to have played in starting the First World War; after a while so many forces are so ready and so piled up along the frontier that you have to move them across the border just to reduce the congestion and allow more buildup.  Or maybe even more to the Oklahoma Land Rushes, where a family could only get prepared to a high degree and stay by the border for a limited time, and at the end of it, they could go home broke with nothing, or they could cross the line, law or no law, and trigger a stampede of other land-hungry settlers afraid of losing out.  (There's a reason Oklahomans are called "Sooners" -- it's politer than "Desperate Aggressive Squatters!")

Right now we're collectively building up along the frontier between 4G and 5G.  Sooner or later some company is going to be in the "go or lose the chance to go" position, and almost any business in a tech industry will go, not slink home with nothing to show the investors.  Once a few of them start to go, they'll all go.

I think.  The game theory looks similar, but who knows what the game will actually be?

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JohnBarnes
JohnBarnes
1/17/2018 2:27:47 PM
User Rank
Platinum
Re: 5G Heats Up
DHagar, mhhf1ve,

But as with its big economic cousin, free trade, any kind of open systems or multiple compatability is endorsed more by after-the-fact propaganda than by abstract theory. When the cost of customers freely switching out strongly exceeds the value of customers freely switching in, a firm's engineers will discover all sorts of reasons why locked-in proprietary systems (hardware, software, any old -ware) are the "obvious, natural" way to go; when it's the other way 'round, very shortly afterward "everyone knows" that barriers, switching costs, and incompatabilities are expensive and obsolete. It's clear that there's a basis for a system that has much better technical/engineering numbers than 4G, unclear as yet whether the way to make money off this is to have 5G freely, widely, conveniently available to everyone (and make money on volume, charging the many consumers who don't really need it a small surcharge each to cover the cost of providing to those who need it desperately), or to create elite islands of 5G (and flog the daylights out of the few users who really have to have it to remain competitive).  As soon as there's enough of an observation base, the preference for open v. proprietary will be settled, established, obvious common sense.

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elizabethv
elizabethv
1/17/2018 8:38:10 AM
User Rank
Platinum
Re: 5G Heats Up
@DHagar - Exactly, if the development is truly focused on customer wants and needs it will even work to allow customers to be more willing to overlook bugs. I'm sure they'd still want them fixed or addressed, but they'd still appreciate the technology. 

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batye
batye
1/12/2018 7:22:05 PM
User Rank
Platinum
Re: AT&T
@afwriter interesting point... I see our local telecom Bell in Canada trying to do almost the same as AT&T but with fiber... I think everyone this days copy each other and using the same playbook... 

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DHagar
DHagar
1/12/2018 5:19:16 PM
User Rank
Platinum
Re: 5G Heats Up
@elizabethv - you are definitely right about that.  That is where we are going to have to learn to better deploy access and use of technology.  When it is changing so rapidly our job is to deliver better solutions not just our vision of new (ie better) technology. 

This represents the next wave through services and user value.

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elizabethv
elizabethv
1/12/2018 9:25:59 AM
User Rank
Platinum
Re: 5G Heats Up
@DHagar - Solving the customers problems will definitely go a long way in ensuring a successful 5G roll out. There is already anticipation, so really getting interest may not be a problem. My big fear, is that like with most tech, there will be bugs initially. And if there are too many bugs it might sink the ship before it ever reaches open water. I'm just glad it's not my job.

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DHagar
DHagar
1/11/2018 5:24:52 PM
User Rank
Platinum
Re: 5G Heats Up
@elizabethv, very true.  It will require higher order marketing skills. 

Peter Drucker said true market professionals are those who can sell refrigerators to eskimos - to keep the food from freezing!  So solving the customers' problems may be the key?

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