Comments
JohnBarnes
12/8/2016 9:43:39 PM
User Rank Platinum
Re: Social Media and Video
afwriter, srufolo1,
I doubt that any newspapers or magazines have been sustained on subscriptions and newsstand sales since about 1960. Even before the advent of internet news, most papers got more than 80% of revenue from advertising, and the big ones closer to 90%.
The real mystery is why most places continue to buy print ads. Some very high end products have actually reversed the process -- if you want a Ferrari ad in your magazine to class it up, you have to pay Ferrari to do it. Same with some high-end fashion designers.
Many publications resort to near giveaway or at-cost deals to sign up advertisers for the long term contracts that are essential to getting the necessary finance.
So it's by no means clear how much of that $50.7G is bogus. But I bet almost none of social media's $50.1G
dcawrey
12/7/2016 8:36:42 PM
User Rank Platinum
Re: Social Media and videos online
Yeah, no surprise online will simply become a bigger piece of the advertising pie.
I think for some time prior to video and social media's popularity there were problems finding enough ad space on the internet..
Now, it's not a problem.
Ariella
12/7/2016 3:47:18 PM
User Rank Author
Re: Social Media and Video
@mhhf1ve sellers still send out catalogs, especially at this time of year. Generally, though t I no longer look at them because I'm so used to browsing online to see what is available in the color and size of my choice now. All retailers should do market research to determine how many sales they do gain from sending out all those paper books. I know that the cost of printing and distribution can be fairly high. And they should check on if they're even reaching their target market. My daughter got an American Girl doll nearly a decade ago, and we're still on the the list for catalogs, though no one is still interested in dolls. If they keep it up long enough, we may refer to them for grandchildren!
mhhf1ve
12/7/2016 3:43:38 PM
User Rank Platinum
Re: Social Media and Video
> "we'll see a lot less paper used for media outlets..."
I'm sure we will, but I also don't think paper will ever totally go away, either. There's no shortage of USPS catalogs, despite the ability to put entire stores online. Catalogs make nice flip-thru coffee table books... and I assume more media outlets may become like catalogs.
Ariella
12/7/2016 9:02:30 AM
User Rank Author
Re: Social Media and Video
@srufolo1 I really think that in the next decade we'll see a lot less paper used for media outlets. I'm not sure if the Times will make the move to retire its physical format altogehter, but it already has made some steps in that direction. For example, back in my day when students were given low cost or free access to the paper, actual papers had to be delivered to the school. Now they are only give free online access, which saves the newspaper both the cost of supplies and hte cost of delivery.
srufolo1
12/7/2016 1:47:44 AM
User Rank Platinum
Re: Social Media and Video
@afwriter It wasn't too long ago my sister and I had a discussion about why we liked to read The New York Times in print. I told her I can't imagine anyone not wanting to turn the pages of the newspaper while drinking a cup of coffee on a Sunday morning. She told me that her children don't do that, they read online. I could not fathom it. Now, guess who's doing the same thing about 8 years later -- yours truly! And it was not something that happened consciously. That's the scary part.
afwriter
12/6/2016 6:04:37 PM
User Rank Platinum
Re: Social Media and Video
I could not agree more, I was shocked that print is still beating out social media, especially when that is where most of us get our news today for better or for worse. I know I gave up the newspaper years ago because I was only getting it for the coupons and even those stopped being worth the paper they were printed on.
srufolo1
12/6/2016 3:43:01 PM
User Rank Platinum
Social Media and Video
What surprises me is that social media advertising hasn't surpassed print newspaper ad revenue long ago. In fact, it's difficult to believe newspapers can even rely on advertising anymore. Maybe the classifed ads are what keep them in business. Internet video is growing in popularity, and it would make sense for advertisers to plunk their money in that segment.
clrmoney
12/6/2016 11:53:36 AM
User Rank Platinum
Social Media and videos online
Of course social media sites like Facebook and Twitter has lots of advertising for business and videos etc.as well and YouTube has a lot to offer so they will make plenty of revenue with the service they provide to the customers.
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