Media agency Zenith Optimedia released its Advertising Expenditure Forecast yesterday, stating that advertising revenue worldwide would grow 4.4% in 2017, the same as in 2016. The major areas of growth are online video and social media advertising, according to the company.
Zenith's research has found that advertising revenue growth has been fairly stable since 2010, growing at between 4% and 5% each year. The company expects this rate to continue despite political uncertainty in both the US and Europe.
Social media advertising is growing at 20% annually, and is poised to pass newspaper ad revenue. It will bring in $50.2 billion in 2019, compared with $50.7 billion for newspapers, and then will overtake newspapers in 2020. Social media advertising will account for 20% of total global ad revenue in 2019, growing from 16% in 2016.
Internet video is another segment that is growing rapidly, up 18% in 2016. By 2019, it is forecast to climb to $35.4 billion, overtaking the amount spent on radio advertising.
However, even then it would still be less than a fifth of global TV advertising revenue. This is important -- even as younger viewers are shifting eyeballs online, and cord-cutting is picking up, TV viewing continues to command the largest number of eyeballs and for the longest duration. This may change in the future, but there's still a long way to go.
10/16/2017 Huawei Network Transformation SeminarThe adoption of virtualization technology and cloud architectures by telecom network operators is now well underway but there is still a long way to go before the transition to an era of Network Functions Cloudification (NFC) is complete.
In this Telco Transformation radio show, IHS Markit's Michael Howard will talk about the network domains that carriers are targeting for SDN, the top SDN services that are driving revenues and the deployment barriers this year. Howard will also address whether carriers are embracing open source or using vendor-specific implementations.
MEF is working to define, deliver, and certify dynamic communications services that are orchestrated across a global ecosystem of automated, virtualized and interconnected networks. In this radio show, MEF CTO Pascal Menezes talks about the challenges and the solutions that his organization is working on and provides a preview of the MEF17 conference in November.
Software-defined networking (SDN) is a key component of services providers' virtualization game plans and AT&T and Level 3 Communications have been at the forefront of its adoption.
In this webinar, Andrew Dugan, CTO of Level 3 Communications, and Amy Wheelus, Vice President of Cloud and D2 Platform Integration at AT&T, will discuss how their companies have leveraged SDN within their networks, services and applications. Some of the key areas that will be covered include:
Automation, APIs and lifecycle service orchestration
The continued evolution of SDN-based solutions and SDN in networks, including SD-WAN, dynamic cloud connections and scalable Ethernet and security solutions.