Contributors   |   Messages   |   Polls   |   Resources   |  
Comments
Newest First | Oldest First | Threaded View
Page 1 / 3   >   >>
dlr5288
dlr5288
11/30/2016 6:20:49 PM
User Rank
Platinum
Re: Sports Economics
Good point, I agree. I think being able to keep up with the consumers even with something as sports they should be able to chnage with the times and be able to adapt.

50%
50%
JohnBarnes
JohnBarnes
11/30/2016 8:26:33 AM
User Rank
Platinum
Viewing protocol becoming drastically different for younger viewers
To talk professorese for a moment: younger consumers in general don't consume narrative arts (sports is a narrative art -- you'd better be able to tell the beginning from the middle from the end of the game, and it matters what order the events happen in!) in anything like the way their grandparents did. There's a tendency to stream movies in the background while doing other things, for example, and just back up a couple of minutes whenever something visually or aurally interesting happens. Literature, theatre, and media profs are reporting many students can't give even the simplest plot summaries and that some seem to have trouble seeing what the plot summry has to do with the thing they're reading or watching. "Dip and flip" reading is endemic and widespread (see this old blog piece by me for more than you are ever likely to want to know). So it makes sense that younger viewers only want box scores (public record and all but impossible to monetize) and highlights (with many of the same problems as monetizing music -- too brief and too portable and a strong sense by the consumer that it should be free anyway).

50%
50%
elizabethv
elizabethv
11/30/2016 4:02:32 AM
User Rank
Platinum
Re: Sports Economics
@dlr5288 - people in general are certainly resistent to change. But I think overall Telco changes so rapidly, you just have to accept it. The real exception being sports. Where I think a lot of people involved in the production of sports just accept that it's a money maker and don't worry too much about trying to please customers. Even when they should be worried about it. 

50%
50%
dlr5288
dlr5288
11/29/2016 10:48:30 PM
User Rank
Platinum
Re: Sports Economics
I totally agree! I think some companies are scared of change, but it's something that has to be done. Technology and consumers needs are always changing.

50%
50%
Ariella
Ariella
11/29/2016 8:36:18 AM
User Rank
Author
Re: Sports Economics
@elizabethv certainly, there are a lot more entertainment options vying for our attention these days.  

50%
50%
elizabethv
elizabethv
11/29/2016 8:34:48 AM
User Rank
Platinum
Re: Sports Economics
@Ariella - That's a really interesting article! It likely relates to the wider range of options available to the younger generations for entertainment than was available before. Even just the kids that are absorbed into the video gaming world I am sure take a big hit out of people who, had they been born 50 years earlier, would have enjoyed sports. Another caveat is that people don't tend to be as dedicated in one thing as they used to. We tend to spread ourselves out more. I enjoy watching baseball, but if I miss the games, I don't really mind. 

50%
50%
Ariella
Ariella
11/26/2016 5:57:26 PM
User Rank
Author
Re: Sports Economics
Bloomberg just posted this article https://www.bloomberg.com/gadfly/articles/2016-11-25/tv-sport-loses-its-allure-for-younger-viewers "Young people in eight of the ten countries surveyed displayed less interest in sports than the average for the country. "

50%
50%
freehe
freehe
11/26/2016 12:44:37 PM
User Rank
Platinum
Sports Economics
I saw the decline 5 years ago, unfortunately some companies are just now seeing it. Other companies are still using the old business model. This is a tough market and if companies want to remain competitive they will constantly have to assess what content their viewers want, how they want it and when they want it. Otherwise, they should switch to another industry.

Change is inevitable. Nothing stays the same!

50%
50%
freehe
freehe
11/26/2016 12:42:58 PM
User Rank
Platinum
Re: Sports is not to blame
@clrmoney, I totally agree. There are so many more options for tv viewing. TV companies have to change their outdated business practices if they want to remain competitive and profitable. Eventually everyone gets tired of a good thing.

 

50%
50%
freehe
freehe
11/26/2016 12:40:17 PM
User Rank
Platinum
Re: $$$$
@elizabethv, Good points.

50%
50%
Page 1 / 3   >   >>


Latest Articles
Italy's 5G auction could exceed a government target of raising 2.5 billion ($2.9 billion) after attracting interest from companies outside the mobile market.
The emerging-markets operator is focusing on the humdrum business of connectivity and keeping quiet about some of its ill-fated 'digitalization' efforts.
Three UK has picked Huawei over existing radio access network suppliers Nokia and Samsung to build its 5G network.
Vendor says that it's its biggest 5G deal to date.
Verizon skates where the puck is going by waiting for standards-based 5G devices to launch its mobile service in 2019.
On-the-Air Thursdays Digital Audio
Orange has been one of the leading proponents of SDN and NFV. In this Telco Transformation radio show, Orange's John Isch provides some perspective on his company's NFV/SDN journey.
Special Huawei Video
10/16/2017
Huawei Network Transformation Seminar
The adoption of virtualization technology and cloud architectures by telecom network operators is now well underway but there is still a long way to go before the transition to an era of Network Functions Cloudification (NFC) is complete.
Video
The Small Cell Forum's CEO Sue Monahan says that small cells will be crucial for indoor 5G coverage, but challenges around business models, siting ...
People, strategy, a strong technology roadmap and new business processes are the key underpinnings of Telstra's digital transformation, COO Robyn ...
Eric Bozich, vice president of products and marketing at CenturyLink, talks about the challenges and opportunities of integrating Level 3 into ...
Epsilon's Mark Daley, director of digital strategy and business development, talks about digital transformation from a wholesale service provider ...
Bill Walker, CenturyLink's director of network architecture, shares his insights on why training isn't enough for IT employees and traditional ...
All Videos
Telco Transformation
About Us     Contact Us     Help     Register     Twitter     Facebook     RSS
Copyright © 2019 Light Reading, part of Informa Tech,
a division of Informa PLC. All rights reserved. Privacy Policy | Cookie Policy | Terms of Use
in partnership with