Comments
clrmoney
6/23/2016 10:42:45 AM
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OTT
OTT will increase because of subcribers and it will play a part in the video area for certain devices etc.
Ariella
6/23/2016 10:56:10 AM
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Re: OTT
<Millennials --as you would expect-- are more likely to be at the higher end of OTT consumption and hold more aggressive cord-cutting opinions than the general population.> Millenials, of course, include quite a range of ages. I wonder if one looks at the subgroup for that category, identified as Generation Z if one would find that they don't cut the cord because they never went with taht option to begin with.
dlr5288
6/24/2016 11:47:50 AM
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Re: OTT
Good points!
I also think it's interesting how video quality has become of such importance. It's crazy to think that 10 years ago videos and websites like YouTube weren't popular. Today, however, videos along with face timing, YouTube, and skype have become so regular.
Ariella
6/24/2016 1:25:31 PM
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Re: OTT
@dlr5288 In future people will likely read even less, as they will be taking in all their news and info via video.
dlr5288
6/25/2016 1:26:10 PM
User Rank Platinum
Re: OTT
I completely agree.
I think it's kind of sad. I'm the kind of person that loves to sit down and read a good book, but it's true. Video is taking over right now and younger generations would rather sit and watch a video than read.
JohnBarnes
6/26/2016 7:31:45 PM
User Rank Platinum
Re: OTT
dlr5288,
Some folk in the education/communications research fields are just beginning to look at what makes a "good viewer", i.e. the equivalent of a person who can do close reading. (A skill that maybe 10% of college students now graduate with --- but the great majority were never any good as close readers anyway).
As the kinds of literacies multiply rapidly, the number of ways for people to be poor at getting information out of communication is unfortunately keeping pace. Yesterday's kids did a poor job of extracting information from books; today's do a poor job of getting information from books, videos, browsable hypertexts, and tutorials; by 2050 just imagine how many different things the students won't be able to learn from!
Such is progress, I guess.
dcawrey
6/25/2016 1:48:30 PM
User Rank Platinum
Re: OTT
OTT benefits both the provider and the customer.
On the provider side, there is less infrastructure and equipment cost since video runs through internet and existing consumer devices. From the consumer perspective, there is less cost than traditional cable.
Everyone wins!
dmendyk
6/23/2016 12:07:12 PM
User Rank Platinum
growing pains
Adi -- I wonder if there's a correlation between OTT uptake and perception of quality and levels of service. In other words, are broadband service providers benefitting or conversely missing out based on the bandwidth levels they are offering?
faryl
6/23/2016 9:19:47 PM
User Rank Platinum
Re: growing pains
I've been curious about similar.
It seems like broadband providers can use this to get more money from customers (by doing things such as AT&T setting download caps & charging for going over - like a mobile plan), but is their infrastructure actually being negatively impacted?
JohnBarnes
6/26/2016 7:54:38 PM
User Rank Platinum
Oddly, though, quality is often a secondary feature or side-story
Notoriously, though the Millennials manage to listen to even more music than their parents did (which is a lot), high fidelity has virtually disappeared as a feature; turntable rumble and stray hiss were a nuisance that was hard to avoid, but sound quality was much richer and fuller and more accurate in a good vintage-1985 stereo playing a well-produced and well-cared for vinyl disk than it is coming out of the earbuds of a modern tablet. Similarly, you're just not going to see the picture as well from digital-to-phone-screen as you would from fine-grained film emulsion projected onto a Cinerama screen in the dark. And of course people are listening and watching in noisier and more distracting environments all the time. (I gave up on watching movies with my stepkids because they insisted on having the closed captions turned on (goodbye, lower part of screen; goodbye, distinction between soft and loud) so that they could read what was going on, since they were constantly making noise and moving around).
So where is the drive for higher quality, high def/high res streaming signal coming from? Nostalgic old people who were trained to want it? Some hidden group of Milliennials?
elizabethv
6/27/2016 9:24:15 AM
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Re: Oddly, though, quality is often a secondary feature or side-story
A hidden group of Millenials wanting the quality of which you speak do exist. (I know a couple, with vinyls taking up entire walls in their houses.) I'm not actually one of them. -Sorry. For me, I have way too much going on to demand quality. Though constant and seemingly never-ending buffering will get me to jump ship like a sailor on fire. With two kids who need to watch their own shows (Can we say "Yo Gabba Gabba" on endless repeat) or being at work and having other things to do but still having this desire for background noise, because it's the middle of the night and everything else creeps me out. (Can we say run-on sentence.) :-) I want to be able to watch things, but I don't typically have the time to sit down and enjoy anything I want to watch in any kind of quality, unless I've specifically scheduled myself to get to a movie theater. So if I have to sacrifice quality in all of that - so be it.
dcawrey
6/27/2016 11:00:47 AM
User Rank Platinum
Re: Oddly, though, quality is often a secondary feature or side-story
In terms of which device I like use, I think laptops are still the best right now. Smartphones are too small for meaningful viewing. Tablets are simply a waste of money when a laptop can do so much more. Remember when we all were saying tablets would replace laptops? I don't think that's going to happen.
freehe
6/28/2016 10:17:45 PM
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Re: Oddly, though, quality is often a secondary feature or side-story
dcawrey, I agree.
elizabethv
6/29/2016 11:15:26 PM
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Re: Oddly, though, quality is often a secondary feature or side-story
@dcawrey - I think the laptop vs. tablet war was lost when tablets seemed to be slower to come up with the same capabilities and vunctionality as a laptop before laptops learned to just become smaller and lighter. To be fair, my husband loves his tablet, but mostly for movie watching late night (upstairs right now) after the kids have gone to bed. (My kids will sleep through a freight train, but not someone watching TV on our television downstairs.) I still prefer my laptop, even though it's old, and heavier than newer versions. But then I'm slow to part with anything electronic, except cell phones.
JohnBarnes
6/29/2016 11:43:53 PM
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Re: Oddly, though, quality is often a secondary feature or side-story
Elizabeth, so far tablets just haven't found anything they do uniquely better than anything else, other than pack flat. My software engineer stepson cheerfully refers to them as "big phones you can't make calls on," and I think of them as "cramped laptops you can't touch type on."
One truly unique use would change everything.
elizabethv
6/30/2016 9:56:41 AM
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Re: Oddly, though, quality is often a secondary feature or side-story
@JohnBarnes - that's a great point, tablets definitely don't offer anything unique. I like the analogy of large phones you can't talk into, which is really my take on them. Heaven help us if that's ever an option, phones that big are just ridiculous. (Actually I'm glad phones started getting smaller again. They seem to have kind of tapped out at the Samsung S5 Note and now they are going back again.) Their price doesn't seem to show just how much they lack in versatility though, they still cost a pretty penny, unless you decide to go down the Amazon Fire river. :-)
dlr5288
6/30/2016 11:51:14 PM
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Re: Oddly, though, quality is often a secondary feature or side-story
Yes I agree!
I'm happy to see that phones are starting to reduce in size again. Personally I like a smaller phone. The bigger iPhones felt like I was talking on an iPad I didn't like it. The prices however...yes still as high as ever!
batye
7/1/2016 3:14:11 AM
User Rank Platinum
Re: Oddly, though, quality is often a secondary feature or side-story
@dlr5288 with phone it like a trend one year largest screen, next year it shrinks back.... for me size 4' would be perfect :)
freehe
7/31/2016 9:18:32 AM
User Rank Platinum
OTT Usage Grows
OTT is great for those who use it. I love Youtube. I don't use free apps like Skype or Whatsupmessenger, etc. due to security reasons.
OTT quickly growing and will continue to grow as long as cable companies refuse to change their pricing models. Consumers will continue to switch and convert to OTT in an effort to save money.
However, there are some glitches with OTT. I have watched streaming TV shows and in many instances I experienced buffering which was not a big deal since I still have cable. If I only used OTT services that experienced a lot of buffering issues I would have to find other alternatives.
Current companies that offer OTT must implement capacity management to ensure their services will effectively during peak and non-peak times.
Companies also need to ensure their services are not focused on one particular type of consumer.
batye
8/1/2016 12:38:05 AM
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Re: OTT Usage Grows
@freehe yes , but with technology nothing is perfect untill it matures
JohnBarnes
6/28/2016 8:07:56 AM
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Re: Oddly, though, quality is often a secondary feature or side-story
ElizabethV, you make an interesting point about vinyl-clinging Millennials. Wonder if there are any substantial number insisting on film rather than digital images? I know some visual artists who prefer film but that's mostly a matter of the different manipulations and hand-skills needed to make it work, not its precision/resolution.
freehe
6/28/2016 10:20:07 PM
User Rank Platinum
Re: Oddly, though, quality is often a secondary feature or side-story
JohnBarnes, I want to know where the higher quality demand is coming from also. I don't believe consumers demand high quality as much as companies profess they do. Companies use advertising to convince consumers they high quality is needed or required and it is not. Many companies produce decent quality content without having to pay for Hi-Def.
freehe
6/28/2016 10:23:06 PM
User Rank Platinum
Video Quailty Bigger Issue
Consumers may be watching more OTT video but that does not mean they watch or need higher quality or hi-def.
Buffering delays are still a hugh problem. It would be great if companies solved the buffering delays problem versus focusing on providing hi-def. I prefer to watch an average quality video without buffering delays than a hi-def one with delays.
Since consumers want a la carte prices give it to them. Customers are no longer loyal so why not give them want they want to keep them as customers versus giving them what some exective believes they want.
dlr5288
6/28/2016 11:22:56 PM
User Rank Platinum
Re: Video Quailty Bigger Issue
Yes good points.
I hate the buffering. I think since video is becoming so big and popular that video buffering should be fixed asap. Or at least made better so it can buffer quicker.
JohnBarnes
6/28/2016 11:31:35 PM
User Rank Platinum
Re: Video Quailty Bigger Issue
The big problem with a la carte is what used to happen to record stores and bookshops before the coming of the big chains (and long before Amazon): the very short tail. In a real free market, with limited shelf space, the profits would be in reducing the list to a few consistent best-sellers. But it's a multiplayer prisonr's dilemma: if every shop did that, they would all make the most they could at every point on the curve, but they would also occupy a much lower part of the curve than if there were a much longer tail (i.e. greater diversity).
This is the same problem faced by video channels today. True a la carte would result in most households having a movie/entertainment aggregator channel, a sports channel, a gossip channel, maybe a news channel they agreed with, traffic, and weather. Nearly everyone would want to have more available, but they wouldn't pay enough for the "more" to justify stealing bandwidth from the really popular channels. (The law of limited supply in entertainment is Price's Law: If everybody doesn't want it, nobody gets it).
Record companies and publishers used to solve the problem by requiring stores to take mixed boxes of titles by unknowns along with the really popular stuff they wanted. The old Big 3 networks had an informal rule of programming their crappiest stuff against each other's prestige projects. And to get ESPN nowadays, you have to accept the Giraffe Racing Channel ...
The reason not to give everyone a la carte pricing is that 1) they'd like it for themselves, 2) but they'd have almost nothing to choose from.
elizabethv
6/29/2016 11:17:50 PM
User Rank Platinum
Re: Oddly, though, quality is often a secondary feature or side-story
@freehe - is it possible those who demand quality are simply a part of the vocal minority? If you don't demand quality, you're probably not as likely to comment about anything, other than possibly wanting more content and greater access. But if you truly want quality, that's more than likely going to be a topic you're willing to vocalize to any and everyone. So perhaps the media companies are hearing demand for more quality, it just isn't really from the majority. We're too busy mumbling at our phones......
JohnBarnes
6/30/2016 7:37:38 AM
User Rank Platinum
Re: Oddly, though, quality is often a secondary feature or side-story
ElizabethV,
I'm sure you're right that the demand for higher picture quality (as opposed to non-interruption which is probably universal) is coming from a vocal minority, but is driving large areas of R&D.
And "too busy mumbling at their phones" is what our coming robot overlords/successors should put on our species's headstone, if they give us one.
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