Comments
clrmoney
6/23/2016 10:42:45 AM
User Rank Platinum
OTT
OTT will increase because of subcribers and it will play a part in the video area for certain devices etc.
Ariella
6/23/2016 10:56:10 AM
User Rank Author
Re: OTT
<Millennials --as you would expect-- are more likely to be at the higher end of OTT consumption and hold more aggressive cord-cutting opinions than the general population.> Millenials, of course, include quite a range of ages. I wonder if one looks at the subgroup for that category, identified as Generation Z if one would find that they don't cut the cord because they never went with taht option to begin with.
dmendyk
6/23/2016 12:07:12 PM
User Rank Platinum
growing pains
Adi -- I wonder if there's a correlation between OTT uptake and perception of quality and levels of service. In other words, are broadband service providers benefitting or conversely missing out based on the bandwidth levels they are offering?
faryl
6/23/2016 9:19:47 PM
User Rank Platinum
Re: growing pains
I've been curious about similar.
It seems like broadband providers can use this to get more money from customers (by doing things such as AT&T setting download caps & charging for going over - like a mobile plan), but is their infrastructure actually being negatively impacted?
dlr5288
6/24/2016 11:47:50 AM
User Rank Platinum
Re: OTT
Good points!
I also think it's interesting how video quality has become of such importance. It's crazy to think that 10 years ago videos and websites like YouTube weren't popular. Today, however, videos along with face timing, YouTube, and skype have become so regular.
Ariella
6/24/2016 1:25:31 PM
User Rank Author
Re: OTT
@dlr5288 In future people will likely read even less, as they will be taking in all their news and info via video.
dlr5288
6/25/2016 1:26:10 PM
User Rank Platinum
Re: OTT
I completely agree.
I think it's kind of sad. I'm the kind of person that loves to sit down and read a good book, but it's true. Video is taking over right now and younger generations would rather sit and watch a video than read.
dcawrey
6/25/2016 1:48:30 PM
User Rank Platinum
Re: OTT
OTT benefits both the provider and the customer.
On the provider side, there is less infrastructure and equipment cost since video runs through internet and existing consumer devices. From the consumer perspective, there is less cost than traditional cable.
Everyone wins!
JohnBarnes
6/26/2016 7:31:45 PM
User Rank Platinum
Re: OTT
dlr5288,
Some folk in the education/communications research fields are just beginning to look at what makes a "good viewer", i.e. the equivalent of a person who can do close reading. (A skill that maybe 10% of college students now graduate with --- but the great majority were never any good as close readers anyway).
As the kinds of literacies multiply rapidly, the number of ways for people to be poor at getting information out of communication is unfortunately keeping pace. Yesterday's kids did a poor job of extracting information from books; today's do a poor job of getting information from books, videos, browsable hypertexts, and tutorials; by 2050 just imagine how many different things the students won't be able to learn from!
Such is progress, I guess.
JohnBarnes
6/26/2016 7:54:38 PM
User Rank Platinum
Oddly, though, quality is often a secondary feature or side-story
Notoriously, though the Millennials manage to listen to even more music than their parents did (which is a lot), high fidelity has virtually disappeared as a feature; turntable rumble and stray hiss were a nuisance that was hard to avoid, but sound quality was much richer and fuller and more accurate in a good vintage-1985 stereo playing a well-produced and well-cared for vinyl disk than it is coming out of the earbuds of a modern tablet. Similarly, you're just not going to see the picture as well from digital-to-phone-screen as you would from fine-grained film emulsion projected onto a Cinerama screen in the dark. And of course people are listening and watching in noisier and more distracting environments all the time. (I gave up on watching movies with my stepkids because they insisted on having the closed captions turned on (goodbye, lower part of screen; goodbye, distinction between soft and loud) so that they could read what was going on, since they were constantly making noise and moving around).
So where is the drive for higher quality, high def/high res streaming signal coming from? Nostalgic old people who were trained to want it? Some hidden group of Milliennials?
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