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Mike Robuck
Mike Robuck
4/26/2016 2:34:37 PM
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Author
video
This is going to be a pretty big addition to TT. Readers and moderators may have noticed that we've been focusing on video (mainly OTT) this month ahead of this announcement. 

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freehe
freehe
4/26/2016 8:42:20 PM
User Rank
Platinum
Re: video
That's great. Video content and technology in the industry is not that great. This will definitely help transform the industry and develop better service to customers. Exciting news!

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mpouraryan
mpouraryan
4/27/2016 12:59:25 PM
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Platinum
Re: video
The live content will be exciting to be witness to--no question.    What I would be keen to see is what I view as the "App Evolution" that seems to be the order of the day with the likes of "Sling" et. al and see how that impacts the broad TV landscape.  

Fascinating times to be witness too--no question.

:))

 

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dcawrey
dcawrey
4/27/2016 1:43:15 PM
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Platinum
Re: video
Speaking of live content, I think that is one area where the web is still lacking. 

We're seeing progress, however. One area I think we'll see live video grow is on social networks. Twitter is going to be streaming 10 NFL games this upcoming season. I think live events and Twitter makes a lot of sense – and even more so give the financial struggles of Twitter. 

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mpouraryan
mpouraryan
4/27/2016 1:46:41 PM
User Rank
Platinum
Re: video
CBSN is making strides...I am listening to it on my Amazon FireTV as I am at my office..I also use PLUTO that features SkyNews as part of our on-going projects for my company, the Daily Outsider--so I would argue we are there.    There are still challenges--no question. 

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Michelle
Michelle
4/27/2016 1:49:17 PM
User Rank
Platinum
Re: video
I wasnt aware of Twitter's live video plans. I agree, I think this sort of thing could be a revenue builder. Brands are willing to advertise on Twitter, why not pay for live streaming too?

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ms.akkineni
ms.akkineni
4/27/2016 3:14:59 PM
User Rank
Platinum
Re: video
Me neither.

It's good thing to watch out for. I agree with other poster that mentioned that there is still a gap in area of live streaming. I believe there are efforts in industry to pick up the speed in that area. But at this age mobile live streaming would be the much needed thing.

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Michelle
Michelle
4/27/2016 10:34:21 PM
User Rank
Platinum
Re: video
Excellent point about mobile streaming -- It makes good sense to stream some of this content on mobile. Twitter seems like an obvious choice to offer such mobile live streams. I do wonder how it might affect mobile carrier plans of the future. Will they decide to offer better data rates or just continue collecting overage fees?

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elizabethv
elizabethv
4/28/2016 9:10:24 AM
User Rank
Platinum
Re: video
@Michelle Verizon warns you when you get close to your allowed data (though it isn't always the most accurate.) And you can purchase, on a month-to-month basis, more data if needed to avoid actual overage fees. Those do tend to be cheaper than if you were to just take the overage fee. Either way, I get really annoyed because every few month, without fail, I will get into a place with subpar WiFi, turn my WiFi off, so I can use data and actually access whatever content I want - then forget to turn WiFi back on. Until I get the lovely warning that I'm using too much data. To be fair, data allowances have increased from what they once were - not that we don't pay for it, but they have. And if streaming becomes more and more of a "thing" they may agree to up the anty again. Though I do appreciate that once I start watching anything on my Amazon app, if I'm using data, a warning pops up. 

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Michelle
Michelle
4/29/2016 1:55:31 PM
User Rank
Platinum
Re: video
@elizabeth ouch, sorry to hear about your struggle with mobile data. I've seen the Verizon data warnings myself. Do the data upgrades last only until the end of the billing chuckle, or does it become a permanent add-on charged each month going forward?

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faryl
faryl
4/28/2016 11:17:46 PM
User Rank
Platinum
Re: video
@Michelle - T-Mobile recently changed their plans so that data used to stream video services specifically is unlimited.

Right now that only applies to content from certain providers (Netflix, HBO, SlingTV and a few others), but their press release about it indicated that they'd be adding more services in the future.

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Michelle
Michelle
4/29/2016 2:01:37 PM
User Rank
Platinum
Re: video
I've seen ads for that perk of using T-Mobile. I wonder if the content providers subsidize this unlimited access.

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faryl
faryl
4/29/2016 3:16:38 PM
User Rank
Platinum
Re: video
I wondered similar.

As much as I have concerns about the issues CISA would have introduced, this particular arrangement seems like it actually benefits the customers as well.



(though maybe I haven't thought it through all the way!)

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faryl
faryl
4/27/2016 4:40:16 PM
User Rank
Platinum
Re: video
Poor Twitter .... Facebook seems to be right on Twitter's tail - offering their own version of each new functionality that Twitter offers. It's been fun to see how the content owners/creators embrace the interaction and opportunities that the immediacy of social media provides though!

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mpouraryan
mpouraryan
4/28/2016 2:43:50 AM
User Rank
Platinum
Re: video
..and as Twitter stumbles, Facebook just came out with another stellar earning report with a 15% increase in user engagement.    It seems that there is nothing that Facebook can do wrong....

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faryl
faryl
4/28/2016 11:13:10 PM
User Rank
Platinum
Re: video
Even when they do, all that happens is a bunch of people post angry comments about it while other people remind them that it's a free service and can pretty much do as it pleases.

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mpouraryan
mpouraryan
4/28/2016 11:23:28 PM
User Rank
Platinum
Re: video
One can "lead a horse to the water", but one cannot force the horse to drink it.   The same analogy holds true about transformation--we can show the way and work to encourage and empower.   If people make the choice as they do, that's up to them.   I have had my share of the obnoxious--believe me.

 

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faryl
faryl
4/27/2016 5:07:12 PM
User Rank
Platinum
Re: video
This may be a super basic question - but I'm going to go with the "there are no dumb questions" mindset and ask: When talking about "live" video content, is that generally referring to content that is streaming as it happens (such as sports events, concerts, etc.) or does it mean the content that is currently being shown on TV (e.g., Downton Abbey finale, Game of Thrones premiere - i.e., in contrast to VOD)?

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ms.akkineni
ms.akkineni
4/27/2016 11:35:43 PM
User Rank
Platinum
Re: video
In my earlier post I was referring more in the context of streaming as it ouucrs.

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mpouraryan
mpouraryan
4/28/2016 2:45:01 AM
User Rank
Platinum
Re: video
I would take a "crack at a response" in that it has to be both--the App-Based on demand transformation we are witness to is in this regard as noted by CBSN right now.

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faryl
faryl
4/28/2016 11:20:19 PM
User Rank
Platinum
Re: video
It does seem to be moving in that direction.

Xfinity offers their customers live viewing for some channels in addtion to their VOD, the FX iOS app offers that as well.  (Comes in handy for avoiding spoilers!!)

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mpouraryan
mpouraryan
4/28/2016 11:25:20 PM
User Rank
Platinum
Re: video
An "App Ecosystem" for TV is part and parcel of the future dynamics--the challenge as i see it with this advisory board is to figure out how to leverage it in a way that adds true value--elements of it are already there--for instance CBSN (that has a rolling 15 min update)--broke away to do live feed coverage of what happened in Baltimore with that guy in the "rabbit suite" who was threatening to blow things up.

 

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JohnBarnes
JohnBarnes
4/28/2016 8:03:34 AM
User Rank
Platinum
Re: video
@faryl, surely not a dumb question at all but one that reveals how fast and how much the world is changing. We're moving so fast into a world where all content can be recorded, copied, re-edited and curated that the distinction between live-streaming and recorded-streaming is practically gone. Think how often during some major news event (or major as defined by the news media) the actual "live" content is just "If you just tuned in, I'm a talking head pretending I know what is going on. Here's a video clip from earlier, here's what we know since, here's a link to even earlier video that we're not showing as much of, whoops, here's a clip recorded more recently --- " Newscasters are becoming more like djs, and not like the djs of old who played popular songs all the way through over and over, but more like the mixmasters of today.

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faryl
faryl
4/28/2016 11:10:55 PM
User Rank
Platinum
Re: video
@JohnBarnes Good point! Social media's had a big influence on that - news travels so quickly now, and anyone with a camera on their phone can be the one who reports it.

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ms.akkineni
ms.akkineni
4/27/2016 3:16:35 PM
User Rank
Platinum
Advisory Board
And it is good to know about the advisory board for Video services. This will definitely help in terms of guidance, best practices, validations etc.

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elizabethv
elizabethv
4/28/2016 8:56:27 AM
User Rank
Platinum
Awesome!
I envision this to be similar to TED talks. Maybe I'm way off base, but videos from people in the industry giving candid talks, sounds pretty exciting. Being able to feel like someone is specifically talking to you about upcoming plans and projects from an unending number of companies will be an exciting change of pace. I look forward to this!

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mpouraryan
mpouraryan
4/28/2016 12:15:52 PM
User Rank
Platinum
Re: Awesome!
Ted Talks is an interesting take on what you have noted-0but I would also suggest that it is beyond as the nature of it is changing as well.    This is as I was quite interested to see the story in this morning's WSJ about how TV advertising is coming back.

 

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freehe
freehe
4/30/2016 8:21:56 PM
User Rank
Platinum
Advice
Advisory Boards are great if they have a specific agenda and strategic plan. I have served on several IT advisory boards, boards and committees and we never got much accomplished, it was just for show for the politicians and government officials.

Hopefully they will have a diverse selection of members on the board from and include a sample from each age generation (boomers, generation x/y, etc.)

 

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ms.akkineni
ms.akkineni
4/30/2016 8:36:28 PM
User Rank
Platinum
Re: Advice
@freehe:

That was good insight from your personal experience.

I agree that it is possible to loose sight of the original purpose and initiative if the board is too broad and huge. If the board is comprised of limited members with clear alignments there may be a good chance to have some genuine accomplishments. Just my thought.

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mpouraryan
mpouraryan
5/1/2016 4:50:30 PM
User Rank
Platinum
Re: Advice
I would suggest and humbly recommend that we remain optimistic on this simply because there needs to be a concerted effort to lay out a roadmap for the future--the standards are yet to be thought through.

 

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clrmoney
clrmoney
4/28/2016 11:42:35 AM
User Rank
Platinum
tt has to offer
I know TT can offer a variety of things so I'm not surprided that they are branching out in the media/video etc.

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