Comments
srufolo1
6/14/2017 9:33:29 AM
User Rank Platinum
Re: Pay TV
@elizabethv You've definitely described the situation very well. Labels mean nothing. I am considered a Baby Boomer. I also used the Dewey Decimal system. When I started as a reporter at a local newspaper in Pennsylvania, I tracked sources down by telephone and by going out to find them. I learned their titles and how to spell their names correctly by asking them. And everything needed to be accurate. "Fake news" was unheard of! That would be grounds for termination. My first cellphone was a Motorola flip phone at the age of 38. My viewing of choice is still television, although I really was never much of a TV-watcher. Labels like Baby Boomer, Millennials, Generation X, Y or Z mean nothing to me.
afwriter
6/14/2017 11:38:30 PM
User Rank Platinum
Re: Pay TV is an Option
This would be perfect for me. I am glad Adi steered me in this direction and I hope that I can get my hands on one.
afwriter
6/14/2017 11:46:17 PM
User Rank Platinum
Re: Pay-TV for everyone
<a big part of their decision to do business with a company is customer service. Offer solid customer service that is useful and helpful to all generations, and their company will be successful. >
Isn't that the truth. Companies have been skating by too long being the only player(s) in town and not caring about their customer service. Now that they actually have competition they have to take care of their customers in order to keep those profits.
DHagar
6/15/2017 5:18:57 PM
User Rank Platinum
Re: Pay TV
@srufolo1, plus I believe that the "aging" and interests is different today. You truly are having cross-generational interests that require a new way to track markets and expenditures for more accurate market demographics.
DHagar
6/15/2017 5:22:48 PM
User Rank Platinum
Re: Pay TV
@elizabethv, I think your experience will become more the norm, interests will not be restricted to age. With social media, and the multiple channels for entertainment now, the segmentation is not as relevant by channels and/or age.
Plus your example provides another reason to open up cross-generational interests - families can use this as a shared experience.
dcawrey
6/18/2017 2:24:46 PM
User Rank Platinum
Re: Pay TV
Operators need to cater to everyone. It's bad business to ignore a certain subset of customers.
When it comes to customer choice, consumers are in a golden age of entertainment. And with things like driverless cars and AI around the corner, we're going to need more entertainment than ever before.
DHagar
6/19/2017 4:47:01 PM
User Rank Platinum
Re: Pay TV
@dcawrey, great vision! Yes, entertainment is becoming our individual right to develop the world we choose (from news, to sports, to movies, to TV viewing, etc.) I also see the lines blurring between education and education and learning.
It can be a great "equalizer".
Ariella
6/20/2017 9:15:31 AM
User Rank Author
Re: Pay TV
It appears that YouTube is poised to become a greater contender in this space. According to this:
CANNES, France—YouTube sees a big opportunity in original content.
The Google-owned site announced deals for 40 original programs with talent including Ellen DeGeneres, Kevin Hart and Demi Lovato. By the end of the year, YouTube expects it will have 50 new programs exclusively for the site.
After her Cannes keynote on Monday, YouTube's global head of original content, Susanne Daniels, spoke about the video giant's foray into original content. While YouTube has traditionally leaned on its popular creators who have amassed millions of fans and user-generated content, more and more deals are happening with large traditional film studios like Lionsgate and Sony. Daniels said that as YouTube invests more in programming, she'd like for half of content to come from traditional film companies with the other half coming from other creators including YouTube celebrities or digital production companies such as BuzzFeed.
elizabethv
6/21/2017 9:15:22 AM
User Rank Platinum
Re: Pay TV
@Ariella - I think YouTube is in a great position to expand. If people are willing to cozy up with another OTT. Because I'd imagine for the newer content you have to agree to go to YouTube Red. With names like Ellen DeGeneres and Kevin Hart they just might make it work. Even I'm interested, but at this point am starting to think I could easily get to the cost of my previous cable bill in monthly OTT costs alone. Then the only thing I've gained is entertainment freedom....
Ariella
6/21/2017 10:00:43 AM
User Rank Author
Re: Pay TV
@elizabethv Right, they would have to factor in what people are willing to pay. My impression is that people's "anchor" amounts for such services are linked to what Netflix typically charges.
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