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JohnBarnes
JohnBarnes
4/29/2017 5:36:47 PM
User Rank
Platinum
Re: Packages
ElizabethV,

It definitely depends on the individual case and situation. Some fairly minor American writers and performers, for example, have become big in small countries, exactly via that kind of friendly piracy, and it has worked out well for them. Some artists actually encourage some level of piracy for just that reason. There are some fine playwrights, musicians, poets, and short fiction writers who basically leave their work lying around to be "stolen" and then make their living off touring.

Been going on for a long time, too.  The Clancy Brothers and the Irish Rovers were both not much in Ireland and worked very nearly for free over here in their first years; Malvina Reynolds (Little Boxes, What Have They Done to the Rain?,Morningtown Ride, a few million other folkie standards) was embracing the pirates long before they were called pirates. And of course if Paramount had not allowed so many people to get away with massive piracy relating to Star Trek, there might not have been the loyal fan force around to turn it back into a hit several times in its long history.

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elizabethv
elizabethv
4/29/2017 4:56:37 PM
User Rank
Platinum
Re: Packages
@JohnBarnes - I love the name "Binge Rate" and I would bet there are people that would be willing to pay it, just because of a name like that. I think some people only like to "binge" at certain times. I personally just kind of binge naturally. I get in the mood to watch a show, and I watch the whole thing. Though I don't think it's in quite a "binge" fashion, because I don't have 3-6+ hours of spare time to just sit and watch a show. So I watch small snipits when I can. It's taken me about 3 months to re-make my way through Friends, and I'm only on season 7 of 10. 

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elizabethv
elizabethv
4/29/2017 4:54:16 PM
User Rank
Platinum
Re: Packages
@JohnBarnes - That makes a lot of sense. And you're right about the Asian piracy issue. I know someone who works for an airline and regularly goes to China. She told a mutual friend that she reguarly brings back a suitcase full of DVD's from China. What she does with them from there I have no idea, because I know she does pretty well in life, given that her husband is the supervisor of a major chain store for the entire West Coast, so I can't imagine she's selling them. Not my problem I suppose. The piracy you describe in Nigeria almost seems "nice" to me. I have to wonder if the creators of the content that is eventually pirated wouldn't benefit from trying to work with those people in some way. Or maybe they have better things to do. 

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JohnBarnes
JohnBarnes
4/29/2017 12:11:56 AM
User Rank
Platinum
Re: Packages
In the developed world, you could call the 3- or 7- day subscriptions "binge rate" -- thereby letting people feel like they were being fashionable in their consumption habits, rather than cheap.

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JohnBarnes
JohnBarnes
4/29/2017 12:10:05 AM
User Rank
Platinum
Re: Packages
ElizabethV,

There are several flavors of piracy and I'd bet that the one in Africa currently is probably the improvised paid sharing model -- i.e. one person who can afford the content is able to afford it only because s/he has found a way to resell the content.  That's actually not a big loss to the producer/owners because, first of all, it's an audience they wouldn't get at all if it weren't for the pirates, so there's no real competition with the legit business, and secondly, to a great extent it's free advertising; as the world gets wealthier more of the secondary riders will get their own subscriptions/access.

Not at all the same kind of problem you have with some of the Asian and East European industrial pirate operations that sell in direct competiton with the owners.

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JohnBarnes
JohnBarnes
4/29/2017 12:03:49 AM
User Rank
Platinum
Re: Packages
Ariella,

Certainly old hits will become available on other services first, but I would bet that eventually almost everything will -- it's so cheap to pick up the long tail profits that I don't think they'll be left on the table in the long run.

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elizabethv
elizabethv
4/28/2017 10:13:02 PM
User Rank
Platinum
Re: Packages
@sowen - I believe you are right about the piracy issue, but I'm guessing it's with newer content and from people who much more regular access to internet. I would imagine the content they access from Netflix or the Roku is content most people in the States are already able to access through the same avenues and others. 

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elizabethv
elizabethv
4/28/2017 10:08:58 PM
User Rank
Platinum
Re: Packages
@Ariella - I almost wonder if they'd end up making more money by offering short term packages like that. A customer would pay for their 3-7 days for one series. Maybe a few months down the road find another to do it again. Repeat process until the person decides they just need to be paying for the month-to-month service. 

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elizabethv
elizabethv
4/28/2017 10:06:53 PM
User Rank
Platinum
Makes sense
It totally makes sense that if you have to pay a lot of money to run a generator, you would want to prioritize what you use the generator for, and TV watching would come in far down on that list. Offering 3-7 day packages is brilliant. If you knew you'd have electricity, or had a little extra spending money one week, you could allow yourself the "treat" without the commitment of continually having to pay for something you couldn't use. 

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dcawrey
dcawrey
4/28/2017 2:15:10 PM
User Rank
Platinum
Re: Innovative Billing Brought Neflix to Africa
Netflix has always done well when it comes to offering prospective customers a free trial. That's been their sweet spot for years. Now they've just taken that short trail and made it a paid thing for other markets. 

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