Comments
JohnBarnes
2/26/2017 10:38:23 PM
User Rank Platinum
Re: Accordance
Dcawrey, you always think of such interesting issues.
The experience of watching video on a mobile screen is obviously very different from a home dedicated video screen or even from a laptop; people are seeing video in an environment where they both have to be alert to their surroundings (other people and things may be moving around them) and actively drive their attention to the screen, and the screen itself is too small to "fall into" the way people fall into big screen tv.
It's a whole different way to get whatever they're getting, and it will probably be years before we really begin to understand the results.
dcawrey
2/26/2017 4:47:43 PM
User Rank Platinum
Re: Accordance
Mobile is not already the number one video screen?
Whenever I am in a public place, people are looking at their phones. I'm pretty sure they are spending more time looking at these things than observing the world around them. Is it a problem? We'll see...
Michelle
2/25/2017 1:08:08 PM
User Rank Platinum
Re: Accordance
@Joe so we're seeing a convergence in predictions. Nice. Perhaps mobile video really is "the future".
srufolo1
2/24/2017 10:57:11 PM
User Rank Platinum
Re: Mobile is Taking Over Video: AOL Study
@Adi Right. I suppose it's a matter of convenience, as well. As you pointed out, that ff. time/place trade-off. And, right, TV viewing remains popular for people of all ages, though supposedly less so with the younger generation.
Adi
2/24/2017 5:23:34 AM
User Rank Author
Re: Mobile is Taking Over Video: AOL Study
srufalo - very true, though we are seeing that younger viewers do watch entire movies and TV show episodes on their smartphones. Still, I think that's partly to do with a personal device preference coupled with time/place trade-offs.
Millennials do watch TV, and quite a lot of it -- 16 hours/week in the UK, if I remember correctly. So its less than older generations, but still more than any other medium/device/platform. And the reason, I think, is what you have just pointed out. Even for bright young eyes, small screens are not as comfortable as large ones, especially for longer form content.
Adi
2/24/2017 5:14:18 AM
User Rank Author
Re: Consuming vs Producing
It's good question, faryl. I think at the moment the upstream contribution would be considerably smaller, but with Facebook, Snapchat etc pushing live streaming, I would expect it to shoot up. Downstream will still be considerably greater than upstream, but upstream will spike.
faryl
2/23/2017 3:48:59 PM
User Rank Platinum
Consuming vs Producing
It's interesting that these seem to focus on consumption vs. uploading/production.
Granted there are more people that watch each video vs. the single user who uploads it, but I'm curious how the ratio of video vs. other data has changed, with respect to people's uploading behavior
srufolo1
2/23/2017 2:22:07 PM
User Rank Platinum
Mobile is Taking Over Video: AOL Study
The "attention span" part is spot-on. I can't imagine watching a video on a smartphone that lasts longer than 5 minutes. I'd be more likely to watch a video of that length on a computer. In addition, screens on smartphones are small, so the viewing quality is not conducive for all videos.
clrmoney
2/23/2017 2:20:37 PM
User Rank Platinum
Mobile video been took over
Am I surprised by any of this because we see videos on our smart phones almost everday instread of using a PC or Desktop computer.
Accordance
This also fits with a whole mess of other predictions/forecasts/reports.
Cisco, for instance, predicts that video will account for 75% of all mobile data traffic in 2020 (compared to 55% in 2015). Meanwhile, Google has spent the past 2-3 years urging customers to "build for mobile," citing the company's own 2014 research that Millennials are half as likely to multitask while consuming mobile video content than while watching television (not to mention all the other studies out there showing that people frequently use their mobile devices and watch TV at the same time!).
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