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Accordance
This also fits with a whole mess of other predictions/forecasts/reports.
Cisco, for instance, predicts that video will account for 75% of all mobile data traffic in 2020 (compared to 55% in 2015). Meanwhile, Google has spent the past 2-3 years urging customers to "build for mobile," citing the company's own 2014 research that Millennials are half as likely to multitask while consuming mobile video content than while watching television (not to mention all the other studies out there showing that people frequently use their mobile devices and watch TV at the same time!).
Michelle
2/25/2017 1:08:08 PM
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Re: Accordance
@Joe so we're seeing a convergence in predictions. Nice. Perhaps mobile video really is "the future".
dcawrey
2/26/2017 4:47:43 PM
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Re: Accordance
Mobile is not already the number one video screen?
Whenever I am in a public place, people are looking at their phones. I'm pretty sure they are spending more time looking at these things than observing the world around them. Is it a problem? We'll see...
JohnBarnes
2/26/2017 10:38:23 PM
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Re: Accordance
Dcawrey, you always think of such interesting issues.
The experience of watching video on a mobile screen is obviously very different from a home dedicated video screen or even from a laptop; people are seeing video in an environment where they both have to be alert to their surroundings (other people and things may be moving around them) and actively drive their attention to the screen, and the screen itself is too small to "fall into" the way people fall into big screen tv.
It's a whole different way to get whatever they're getting, and it will probably be years before we really begin to understand the results.
dcawrey
2/27/2017 7:44:08 AM
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Re: Accordance
Good points.
I think we're seeing a generational shift. While I still like watching video on a laptop, a whole new subset of people are just used to viewing on smaller screens. Maybe their eyes are better than mine, because I still like the bigger screens for sure.
JohnBarnes
2/27/2017 8:35:11 PM
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Re: Accordance
dcawrey,
I think you're right that it's particularly generational; when I look at a smaller screen I'm basically treating the picture the way that early TV audiences did, as illustrations for radio (part of why pre-1960 TV in particular is so talky)
freehe
2/27/2017 10:43:33 PM
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Re: Accordance
I am not surprised by these statistics. I first started watching videos on my smartphones. I watch them on my laptop or desktop but am less engaged. I am more more actively engaged watching videos on my smartphones so they are definitely going in the right direction.
JohnBarnes
2/28/2017 8:13:02 AM
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Re: Accordance
freehe,
And I suspect we are of different generations, though I'm somewhat more tech savvy than my fellow geezers. Still looking for the slot to load the coal into my computer ...
elizabethv
2/28/2017 3:11:53 PM
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Re: Accordance
@dcawrey -I definitely would prefer to watch shows on a larger screen, but I'll watch a show I enjoy on my phone if my kids are monopolizing the TV with their Wild Kratts and Paw Patrol. I also occasionally watch shows on my phone at work. It just depends on the situation. I don't have a problem with it, but it isn't my preference either.
Michelle
2/27/2017 2:14:33 PM
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Re: Accordance
@dc Waiting areas are like little entertainment enclaves nowadays. I suspect you're right about people watching a lot of video on mobile. I see a lot of screen watching and not a lot of observing the world around.
clrmoney
2/23/2017 2:20:37 PM
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Mobile video been took over
Am I surprised by any of this because we see videos on our smart phones almost everday instread of using a PC or Desktop computer.
srufolo1
2/23/2017 2:22:07 PM
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Mobile is Taking Over Video: AOL Study
The "attention span" part is spot-on. I can't imagine watching a video on a smartphone that lasts longer than 5 minutes. I'd be more likely to watch a video of that length on a computer. In addition, screens on smartphones are small, so the viewing quality is not conducive for all videos.
Adi
2/24/2017 5:23:34 AM
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Re: Mobile is Taking Over Video: AOL Study
srufalo - very true, though we are seeing that younger viewers do watch entire movies and TV show episodes on their smartphones. Still, I think that's partly to do with a personal device preference coupled with time/place trade-offs.
Millennials do watch TV, and quite a lot of it -- 16 hours/week in the UK, if I remember correctly. So its less than older generations, but still more than any other medium/device/platform. And the reason, I think, is what you have just pointed out. Even for bright young eyes, small screens are not as comfortable as large ones, especially for longer form content.
srufolo1
2/24/2017 10:57:11 PM
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Re: Mobile is Taking Over Video: AOL Study
@Adi Right. I suppose it's a matter of convenience, as well. As you pointed out, that ff. time/place trade-off. And, right, TV viewing remains popular for people of all ages, though supposedly less so with the younger generation.
elizabethv
2/28/2017 3:10:05 PM
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Re: Mobile is Taking Over Video: AOL Study
@srufolo1 - The younger generations are learning to watch TV much differently than even I did 30 years ago. My kids don't even know what a television channel is, they just know "Amazon" and "Netflix." And you can name any TV show they watch even with remote regularlity and they can tell you if you'd find that on Amazon or Netflix. That also means everything they watch on our TV at home, they can watch on their tablets that we take to tumbling every week for example. And they can choose to watch their shows whenever they want. The only reason I could kind of watch a show like that was because my uncle was a bit of a nerd and liked to record all my TV shows onto VHS tapes. So while I wouldn't say the next generations aren't watching TV, they are definitely not watching it the way we once did.
srufolo1
2/28/2017 7:13:19 PM
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Re: Mobile is Taking Over Video: AOL Study
OK, so when I tell you I watched the Beatles' first appearance on the Ed Sullivan Show on a Sunday evening on a TV with like 5 snowy "channels" that you had to get up from the sofa to change, am I dating myself? I don't care how you watch TV, you're never going to get content that exciting to millions of people ever again. I remember how big of a deal it was. The whole family, and relatives, got together just to watch. TV has made rapid advances over the years. I remember watching Miranda on "Sex and the City" falling apart over her broken TiVo. At the time, I didn't know one person who had TiVo except for Miranda on that show. That company was actually the one that really changed how people watched TV. You could tape shows digitally and play them back whenever you wanted. It was perfect for the busy working person. Now it's Netflix and Amazon for the Millennials. There are more choices, and you can watch TV however it suits you. And you just wonder what it's going to be like in another decade! Facebook TV?
faryl
2/23/2017 3:48:59 PM
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Consuming vs Producing
It's interesting that these seem to focus on consumption vs. uploading/production.
Granted there are more people that watch each video vs. the single user who uploads it, but I'm curious how the ratio of video vs. other data has changed, with respect to people's uploading behavior
Adi
2/24/2017 5:14:18 AM
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Re: Consuming vs Producing
It's good question, faryl. I think at the moment the upstream contribution would be considerably smaller, but with Facebook, Snapchat etc pushing live streaming, I would expect it to shoot up. Downstream will still be considerably greater than upstream, but upstream will spike.
Re: Accordance
@elizabethv I'm in the same boat. I prefer watching tv and shows on a larger screen but if the tv is unavailable or the cable is out I'll gladly pull up netflix or youtube on my phone to watch something. Though I can see that mobile is really taking off strictly because everyone nowadays is on the go.
Re: Accordance
@Steve: Moreover, "on the go" really does mean "on the go." In the Boston area, on the trains, buses, and subways, there are a lot fewer people reading books and newspapers and a lot more people streaming video on their phones with their earbuds in. (Plus, it's a lot easier to look at a phone if you're forced to stand. One hand goes on the rail, the other on your phone. Done.)
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