Comments
mhhf1ve
12/15/2016 10:09:21 PM
User Rank Platinum
Re: SlovakTelekom
I think the expansion of what is considered a "sport" may be an interesting trend in the near future, too. Given how many kids these days watch other people playing video games, e-sports (or whatever you want to call it) could someday become as big as football/hockey. It's a nascent trend that I think has only growth potential. Perhaps it won't ever get as big as American football or global soccer, but it could rival the Olympics and get airtime all year round (assuming no one gets tired or bored of it).
mhhf1ve
12/15/2016 9:38:39 PM
User Rank Platinum
Re: SlovakTelekom
I think there's an interesting trend in other countries where non-local content is growing significantly due to the vast improvement in translation services. There's an Asian market video service called Viki that tranlates an impressive number of scripted dramas into a variety of other languages, and despite various cultural differences, the content is hugely popular among similar demographics across different countries.
https://en.wikipedia.org/wiki/Viki_(website)
So if Hollywood movies are a distant third in the importance of content, I'm going to guess that competition is going to come from high quality independent content that can cross cultural borders....
Ariella
12/15/2016 12:21:36 PM
User Rank Author
Re: SlovakTelekom
@Adi yes, that came up on another blog's discussion, too. I think it's more about some people's preference for American accents more than geographic frame of reference. Given that the US is so large, we consider local to be limited not just to a single state -- often bigger than many countries out there -- but to a more specific regional area. The cable channel I had in mind focuses on Long Island. There are NYC centered news stations on TV and radio, though they do also cover world news and often will not cover very localized stories beyond their own area.
Adi
12/15/2016 10:23:27 AM
User Rank Author
Re: SlovakTelekom
@Ariella - I guess it depends on what you define as local, i.e., how local local is. For Slovakia, anything that is Slovakian or even Czech qualifies as local content. I think you are defining local as the local DMA or city, ie., the Chicago NBC station, for example.
If we use Luana's definition, I would say demand in the US is very local -- in that most non-US content doesn't do very well with the mainstream audience. Even UK shows natively produced in English tend to get remade into US versions.
clrmoney
12/14/2016 11:15:01 AM
User Rank Platinum
Slovac Local Markets
If they want to branch out into the local markerts to get more exposure then power to them because they have a lot to offer.
Ariella
12/14/2016 10:05:29 AM
User Rank Author
SlovakTelekom
Very interesting to see whiche trends are virtually universal and which are location specific. It appears everyone appreciates the option of paying just for what they want and not having to shell out substantial sums for programming that has a lot of what they don't want. But I don't think Americans tend to value the very local stuff as much as the people over there. In fact, the only places I ever see really local channels playing are in business places tha keep on ch. 12 because -- as I've been told -- there's no extra charge for that.
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