Comments
Interesting Topic
Very interesting topic. Sounds pretty simple but there is a much deeper insight.
This is what caught my attention.
'Secondly, what is mobile video?....' : I always think mobile video is the video that i view using any mobile device irrespective of the network i use. It is interesting to see the network used as a distinguishing factor.
Re: Interesting Topic
My point is that we need to be careful interpreting data from these studies, and be clear what exactly the trend is that we are seeing...
This is absolutely critical. Data interpretation may lead to several diffent conclusions which could mean multiple things. I also would like to add that perception also plays a role. Different people may percieve same data in different ways, again leading to different conclusions.
dcawrey
6/25/2016 2:33:50 PM User Rank Platinum
Re: Interesting Topic
Even though traditional methods of viewing are still the most popular, we're seeing some significant changes occur. Over time, that's going to result in OTT and mobile dominating as demographics start to change. The numbers pretty much facilitate that.
dmendyk
6/24/2016 11:13:18 AM User Rank Platinum
Apples and elephants
Or, garbage in, garbage out. This is another sterling example of how "data" has its own set of subjective realities, and why blind faith in numbers is no better than blind faith in anything else. Makes you wonder about the value of analytics and other exercises in numerology. Great post, Adi.
msilbey
6/24/2016 11:27:36 AM User Rank Gold
What about casting?
Every week I watch Game of Thrones by casting it to my TV from a mobile device. The video stream is initiated by a mobile device, but delivered from the cloud to my TV set. The lines are blurrier than ever.
Re: What about casting?
> The lines are blurrier than ever.
Are you talking about the picture quality, or the show's shifting alliances and exploration of moral grey areas? ;)
msilbey
6/24/2016 11:36:32 AM User Rank Gold
Re: What about casting?
Moral grey areas in GoT? I don't know what you mean...
faryl
6/24/2016 9:44:36 PM User Rank Platinum
Re: What about casting?
I do similar - I'll use my desktop when mirroring is not an option.
I think that's why I've always interpreted mobile video as video watched when not on my home network. (It seems pretty random to me that using a MacBook instead of iMac would indicate a change in my viewing habits)
Re: What about casting?
This is the same exact routene at my home. We stream Netflix content thru a mobile device into TV screen.
Adi
6/28/2016 12:50:51 AM User Rank Author
Re: What about casting?
That's a great point - how to account for usage of mobile devices as enablers of video viewing even when they are not the viewing device. Should that count as mobile viewing? I don't think it matters, as long as the definition is consistent and clearly communicated. But as you say, this gets very complicated very quickly.
clrmoney
6/24/2016 12:29:16 PM User Rank Platinum
Mobile Phone
Mobile video is a video that you access of your mobile phone from anywhere in the world that has internet data or wifi etc.
Re: Mobile Phone
Just the mobile phone or any mobile device?
dlr5288
6/26/2016 12:05:18 PM User Rank Platinum
Re: Mobile Phone
It's crazy to me how fast video is taking over!
It's become super popular especially in the last 5 years and it's only going to get bigger and bigger.
freehe
6/28/2016 10:37:40 PM User Rank Platinum
Re: Mobile Phone
clrmoney, great definition.
freehe
6/28/2016 10:44:24 PM User Rank Platinum
Mobile Video
I think NIST, IEEE or ANSI should provide a standard definition of mobile video and develop standards for mobile video if they have not already done so.
I think mobile devices are any portable devices that can view video (Wi-Fi or cellular) anywhere in the world, of course, depending on your data plan.
A mobile devices includes smartphones, laptops, tables, notebooks, ipads, MP3 players, etc.
batye
7/7/2016 4:11:42 AM User Rank Platinum
Re: Mobile Phone
@freehe could not agree more - right on the money... but what is gonna be cost for roaming fees :) at the end of the global trip :) while watching videos...
JohnBarnes
6/27/2016 10:47:08 PM User Rank Platinum
First step in any decent analysis: disaggregation
I'm glad to see such a thorough and careful breakdown of the terms, and why they change the results so much. It would be good if every industry and analyst had similar habits.
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