Comments
DHagar
3/23/2016 4:22:24 PM
User Rank Platinum
Re: Google Cast
@batye, great example. I believe they invest a considerable part of their budget to continued R&D and they invest in both the products, learning, etc. Smart move!
dlr5288
3/23/2016 7:55:43 PM
User Rank Platinum
Name Change
Honestly I think this was a very smart idea. I think associating the name Google with a project, whether it was new or old, is a great move. Everyone knows the name Google. They know it's trustworthy and reliable. So whoever hears this will know Google has something to do with it and I think that will bring in more customers.
faryl
3/23/2016 9:59:52 PM
User Rank Platinum
Re: Name Change
I wonder how much the re-naming/branding has to do with the transition to their umbrella business being "Alphabet" now.
Re: Rebranding... or De-branding?
That's exactly what I was thinking yesterday when I read the story that they were removing the Chrome app launcher from most platforms. Sounds like, "Goodbye Chrome!".
vnewman
3/24/2016 12:37:56 PM
User Rank Platinum
Re: Rebranding... or De-branding?
I find it odd when these firms push a name change with something that's already ingrained in society. Yesterday I had to explain why our firm's remote access website doesn't work on "Edge." The person was like, "What's Edge?" Well it's the new version of Internet Explorer but MSFT doesn't want to use the IE moniker anymore and therefore: "Edge."
Re: Rebranding... or De-branding?
It does seem like a lot of effort to re-brand. I could see it more if something was somewhat of a failure. Comcast's services are "Xfinity" while Charter is going with "Spectrum." I guess it gives marketing folks job security.
Re: Name Change
Agree with you about name association. Especially this would be more sensible when we think about average consumers. Not all consumers are up to speed with all technology developments. There is absolutely no doubt that almost eveyone knows GOOGLE. So this ceratinly sounds like a smart move and great opportunity to increase customer base.
Re: Google Cast
Do you think the name change will make the product more appealing to the public?
@elizabethv:
I believe this would have an impact for sure. GOOGLE the name certainly has a better connection to all general public and hence there will be better connect ability for the new product. It is guaranteed that this new name will reach out and then it is upto consulers to make that call.
Re: Name Change
@faryl:
I was thinking about ALPHABET as well. Actually we don't get to hear a lot about that lately. I will be interested to know.
Re: Rebranding... or De-branding?
I wouldn't be surprised if Google renames its browser someday, too...
Very good points. What you have said doesn't seem very unlikely at all. We will keep our ears and eyes wide open. May be we will be back in this forum talking about that in future.
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