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clrmoney
clrmoney
3/22/2016 3:42:59 PM
User Rank
Platinum
Chromecast Rebrand
I think that is wonderful offering a low cost service for Google Chromecast linking a variety and networks and services etc.

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Mike Robuck
Mike Robuck
3/22/2016 4:06:29 PM
User Rank
Author
Google Cast
I've been told that Google works three, four or even five years out on technologies and projects. In other words, stuff we see today was developed a while ago. So on that note I guess it's not a surprise that they have leveraged this technology across more devices. 

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ms.akkineni
ms.akkineni
3/22/2016 4:53:20 PM
User Rank
Platinum
Re: Google Cast
@Mike:

Looks like that is the case.

But if we think about it 3-5 years is pretty long duration to have something cooking at this dynamic age. I wouldn't be surprised to know in some cases their end product would be way off their initial planned scope considering the constant changes that needs to be accomodated.

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ms.akkineni
ms.akkineni
3/22/2016 4:57:45 PM
User Rank
Platinum
Re: Google Cast
But again if we think in a different perspective they may put their effirts towards having a basic framework techonolgy in place by making sure that could be easily scalable. In this case getting this technology ready for mobile devices they appear to be on the winning side.

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elizabethv
elizabethv
3/23/2016 8:37:12 AM
User Rank
Platinum
Re: Google Cast
I have heard this very same thing, Google is always working and thinking ahead. Which is really obvious given their massive success in the tech world. They seem to be commanding just about every type of technology that exists. It is not surpring at all that they are expanding Chromecast. Actually, the technology seems a little exciting and I'll likely check it out. Being in the forefront of people choosing to "cut the cord" and leave their cable behind. 

Do you think the name change will make the product more appealing to the public? 

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ms.akkineni
ms.akkineni
3/27/2016 8:24:32 PM
User Rank
Platinum
Re: Google Cast
Do you think the name change will make the product more appealing to the public? 

@elizabethv:

I believe this would have an impact for sure. GOOGLE the name certainly has a better connection to all general public and hence there will be better connect ability for the new product. It is guaranteed that this new name will reach out and then it is upto consulers to make that call.

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batye
batye
3/23/2016 10:44:18 AM
User Rank
Platinum
Re: Google Cast
@Mike Robuck  also we should not forget/overlook Milt.tech what normaly hit the market 10-15 years after get used in the military...

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Mike Robuck
Mike Robuck
3/23/2016 12:34:04 PM
User Rank
Author
Re: Google dogfoording
This is kind of unrelated, but a while back I heard a former Google employee mention the company's use of "dogfooding." 

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batye
batye
3/23/2016 12:45:06 PM
User Rank
Platinum
Re: Google dogfoording
@Mike Robuck  I would say Yes and No as Google still buying declasified military technology and research... at least it for creating better life for us  as consumers - I hope :) 

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DHagar
DHagar
3/23/2016 4:22:24 PM
User Rank
Platinum
Re: Google Cast
@batye, great example.  I believe they invest a considerable part of their budget to continued R&D and they invest in both the products, learning, etc.  Smart move!

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vnewman
vnewman
3/23/2016 12:53:53 PM
User Rank
Platinum
Re: Google Cast
Very true regarding the lead times Google and others work on.  The previous firm I worked for had MSFT as one of their top clients and back in the year 2005 I went to visit their "Center for Information Work."  I had to sign confidentiality agreements and non-disclosures.  At the time, they showed us what would turn out to be MSFT Surface, although it wasn't called that yet.  This was a good 7 years before the product was available at retail. 

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mhhf1ve
mhhf1ve
3/22/2016 6:55:49 PM
User Rank
Platinum
Rebranding... or De-branding?
I think the thing a lot of news outlets are missing is that "Chrome" is disappearing from more and more Google product lines. Android is going to absorb Chrome OS, and now Chromecast is dropping the Chrome name... so it looks like Google is quietly retiring Chrome OS... and I wouldn't be surprised if Google renames its browser someday, too. 

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Writerfo10281
Writerfo10281
3/24/2016 10:19:03 AM
User Rank
Gold
Re: Rebranding... or De-branding?
That's exactly what I was thinking yesterday when I read the story that they were removing the Chrome app launcher from most platforms. Sounds like, "Goodbye Chrome!".

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vnewman
vnewman
3/24/2016 12:37:56 PM
User Rank
Platinum
Re: Rebranding... or De-branding?
I find it odd when these firms push a name change with something that's already ingrained in society.  Yesterday I had to explain why our firm's remote access website doesn't work on "Edge."  The person was like, "What's Edge?"  Well it's the new version of Internet Explorer but MSFT doesn't want to use the IE moniker anymore and therefore: "Edge."

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Mike Robuck
Mike Robuck
3/24/2016 4:45:34 PM
User Rank
Author
Re: Rebranding... or De-branding?
It does seem like a lot of effort to re-brand. I could see it more if something was somewhat of a failure. Comcast's services are "Xfinity" while Charter is going with "Spectrum." I guess it gives marketing folks job security. 

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ms.akkineni
ms.akkineni
3/27/2016 8:35:40 PM
User Rank
Platinum
Re: Rebranding... or De-branding?
It does seem like a lot of effort to re-brand. I could see it more if something was somewhat of a failure

@Mike: Good point.

Agree with you somewhat but not in all cases is re-branding great deal of effort. I have heard some stories of re-branding. Companies come up with a new product, if that is not well received then a team of analysts get into action with findings about what didn't work. Then product development team gets into action by filling all those gaps and also puts all missing pieces together. BINGO - they have a new product and that now has a new name / brand.

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ms.akkineni
ms.akkineni
3/27/2016 8:30:11 PM
User Rank
Platinum
Re: Rebranding... or De-branding?
 I wouldn't be surprised if Google renames its browser someday, too...


Very good points. What you have said doesn't seem very unlikely at all. We will keep our ears and eyes wide open. May be we will be back in this forum talking about that in future.

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dlr5288
dlr5288
3/23/2016 7:55:43 PM
User Rank
Platinum
Name Change
Honestly I think this was a very smart idea. I think associating the name Google with a project, whether it was new or old, is a great move. Everyone knows the name Google. They know it's trustworthy and reliable. So whoever hears this will know Google has something to do with it and I think that will bring in more customers.

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faryl
faryl
3/23/2016 9:59:52 PM
User Rank
Platinum
Re: Name Change
I wonder how much the re-naming/branding has to do with the transition to their umbrella business being "Alphabet" now.

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ms.akkineni
ms.akkineni
3/27/2016 8:27:05 PM
User Rank
Platinum
Re: Name Change
@faryl:

I was thinking about ALPHABET as well. Actually we don't get to hear a lot about that lately. I will be interested to know.

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faryl
faryl
3/28/2016 5:05:02 PM
User Rank
Platinum
Re: Name Change
@ms.akkineni They don't even seem to have much information up on their site currently. I'm interested in seeing what they do as well!

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dlr5288
dlr5288
3/28/2016 1:24:00 PM
User Rank
Platinum
Re: Name Change
Good point!

Yes, I wonder that too. I do think it was a good idea to branch out that Google name. Just because it's so recognizable.

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faryl
faryl
3/28/2016 5:10:39 PM
User Rank
Platinum
Re: Name Change
@dlr5288 I agree. I'm interested to see how they use it to leverage the google name for branding on the general consumer end, and how they leverage the company's resources (human & financial) as they branch into new areas. I think my initial impression was that it was going to be more granular (e.g., browser, OS, apps, hardware), but now I'm wondering if it is more industry related (e.g., health, transportation)

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dlr5288
dlr5288
3/28/2016 7:38:26 PM
User Rank
Platinum
Re: Name Change
Yes exactly!

It'll be interesting to see where Google takes it. I think it will be able to reach to more cosumers. Good point it could very well be industry related. It's just such a good move on Google's part!

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ms.akkineni
ms.akkineni
3/27/2016 8:20:13 PM
User Rank
Platinum
Re: Name Change
Agree with you about name association. Especially this would be more sensible when we think about average consumers. Not all consumers are up to speed with all technology developments. There is absolutely no doubt that almost eveyone knows GOOGLE. So this ceratinly sounds like a smart move and great opportunity to increase customer base.

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vnewman
vnewman
3/27/2016 10:12:47 PM
User Rank
Platinum
Re: Name Change
What I suspect will happen is people continue to call it Chromecast anyway sheerly out of habit.

Obviously not the same situation but things like this kind of make me think about how Radio Shack decided to loose the Radio and just call themselves "The Shack."  The big difference though was Radio Shack sales were in the basement at the time.

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batye
batye
3/28/2016 12:36:33 AM
User Rank
Platinum
Re: Name Change
@vnewman  interesting to know... in Canada Radio Shack becomes TheSource owned by giant Bell Canada...

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vnewman
vnewman
3/28/2016 12:00:28 PM
User Rank
Platinum
Re: Name Change
@batye - I was unware of that!  The Source has much better connotations than "The Shack" which sounds like a run-down hole-in-the-wall you wouldn't want to go to unless desperate!

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batye
batye
3/28/2016 12:08:52 PM
User Rank
Platinum
Re: Name Change
@vnewman yes, but now the store oriented towards selling bell phones and add ons and not much of anything else... only Bell... :(

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dlr5288
dlr5288
3/28/2016 1:40:24 PM
User Rank
Platinum
Re: Name Change
Yes, agreed!

That's why I think it's such a smart move on their part. Like you said, people who aren't up to date with the new advances wouldn't know or at least recognize their old name, but when they incorporate the Google name into it, it captures the consumer.

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Michelle
Michelle
3/28/2016 1:51:34 PM
User Rank
Platinum
Continued confusion
They may have rebranded but it doesn't help them better describe the product offering. They're still calling the audio casting device Chromecast Audio. I think they may end up changing names yet again to better differentiate the products... 

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dlr5288
dlr5288
3/31/2016 5:46:42 PM
User Rank
Platinum
Re: Continued confusion
Good point!

Yes, this is true it is still a bit confusing. I thought it was a good idea to change the name to something with Google in it so the consumers will know that Google is in fact behind it and that they can trust it & get behind it. However, you are right. They may change the name yet again to become a little more clear about the device. 

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freehe
freehe
3/31/2016 7:43:45 PM
User Rank
Platinum
Re: Continued confusion
Chrome Cast is a great concept but I don't see it lasting. Many users are ditching their TVs to watch streaming media on mobile devices.

Also, Google has been known for accessing too much of users' information and capturing user Internet data leaks. Each Google product you download tracks you on whatever device you are using.

In addition, Google Chrome still has security risks. Users will need to implement stricter security using the Chrome Cast app.

The more you get connected the more you need to stay protected!

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freehe
freehe
3/31/2016 7:45:27 PM
User Rank
Platinum
Re: Continued confusion
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