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Blockbuster
Worth mentioning, because I was curious about this until I looked it up (lawyer-mind that I have): Blockbuster Video's Danish arm, Blockbuster Video Denmark, reportedly sold the Danish rights to the Blockbuster name/trademark to TDC in 2013.
clrmoney
4/26/2017 2:38:50 PM
User Rank Platinum
Demark VOD
I think thei is great for Denmark having VOD with traffice of 700% and having customers at 40% which is a righ rate they said so they should continue what they are doing if it works for them.
Re: Blockbuster
That's true - we acquired the trademark in 2013, but not only for Denmark, so soon Blockbuster will launch in other Nordic countries too.
Ariella
4/26/2017 5:55:30 PM
User Rank Author
Re: Blockbuster
@Clara Intersting, and here I thought it was just a name from the past decade. I take it you structure it differently than it was set up in the US, though.
Re: Blockbuster
Yes - US still owns the overall trademark, but we bought the rights to launch a digital service. We use the same branding, logo and identity but the solutions is very different. Blockbuster was a strong household movie brand in Denmark even though the psychical shops were outdated, the brand is well perceived as a digital service.
Re: Blockbuster
@Clara: Thanks so much for clarifying!
Are you at liberty to discuss potential timelines or other details of those expansion plans?
Ariella
4/26/2017 7:07:02 PM
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Re: Blockbuster
@Clara it goes to show that for all our global connections, name brand associations really can vary widely by region.
Re: Blockbuster
By soon I mean really, really soon - a few months.
Adi
4/27/2017 11:26:20 AM
User Rank Author
Re: Blockbuster
Exciting stuff, Clara. We'll look out for the announcement.
And many thanks for responding to our queries.
Adi
4/27/2017 11:33:03 AM
User Rank Author
Re: Blockbuster
Ariella - Blockbuster hung around in the UK as well for a while after it closed down in the US, if I remember correctly. Again, I think it was a different corporate entity. And I think it probably has better brand connotations here as well.
In the US, unfortunately, the brand became synonymous with late fees more than anything else. It's a bit like Goliath now --famous because David (Netflix) killed it.
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