Comments
Re: Packages
@mhhf1ve:
You are right when we think about US market. These short service deals are more for developing markets.
srufolo1
4/26/2017 12:18:17 AM
User Rank Platinum
Innovative Billing Brought Neflix to Africa
Necessity truly is the Mother of Invention in these African nations. The things we take for granted here, like electricity and simply having a bank account, do not exist for the most part, according to this CEO. However, with a little clever thinking, Econet Media's Kwese partnered up with Netflix just so it could bring TV into the average African home.
srufolo1
4/26/2017 12:23:02 AM
User Rank Platinum
Re: Packages
@mhhf1ve That's true. There is no need to offer shorter service periods other than month-by-month because that is typically the way everything is billed here. Netflix agreed to the shorter service periods to accomodate the African budget.
Ariella
4/26/2017 8:34:39 AM
User Rank Author
Re: Packages
@afwriter perhaps they only do it for the ones that are major hits then.
Re: Africa innovative billing
@clrmoney:
You are right. Knowing the limitations of Africa, this is an excellent option and also a great Win-Win situation. I am sure there are other markets with similar situation, willing to explore this.
sowen
4/26/2017 10:55:03 AM
User Rank Silver
Re: Packages
I was under the impression most of Africa (Nigeria in particular) has huge piracy issue?
Re: Packages
@sowen:
That seems like a possibility. However I do not have any first hand information on that.
Michelle
4/26/2017 2:27:03 PM
User Rank Platinum
Re: Innovative Billing Brought Neflix to Africa
I think they've done an excellent job working with providers to build a program that will meet users needs where they are. It's really important for providers to consider its customers in this way.
dcawrey
4/28/2017 2:15:10 PM
User Rank Platinum
Re: Innovative Billing Brought Neflix to Africa
Netflix has always done well when it comes to offering prospective customers a free trial. That's been their sweet spot for years. Now they've just taken that short trail and made it a paid thing for other markets.
elizabethv
4/28/2017 10:06:53 PM
User Rank Platinum
Makes sense
It totally makes sense that if you have to pay a lot of money to run a generator, you would want to prioritize what you use the generator for, and TV watching would come in far down on that list. Offering 3-7 day packages is brilliant. If you knew you'd have electricity, or had a little extra spending money one week, you could allow yourself the "treat" without the commitment of continually having to pay for something you couldn't use.
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