Comments
clrmoney
2/21/2017 12:40:44 PM
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Millenial Males
I guess that is true that most millenial males watch content more. I guess because they have more time to do things or they work online or something. But I would cut the cord also if they is an easier way to save me some money.
afwriter
2/23/2017 5:59:10 PM
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Re: Millenial Males
I am a millenial male who will be cutting the cord this year.
Michelle
2/28/2017 11:06:46 PM
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Re: Millenial Males
@afwriter How's your attention span? ;)
afwriter
3/1/2017 1:16:43 PM
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Re: Millenial Males
Haha the funny thing is that it is not that great, but part of that is because I am constantly working on multiple things at once. I find that if I have to focus on a single thing for too long I will pay less attention to it than if I were to multitasking.
Michelle
3/2/2017 2:49:44 PM
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Re: Millenial Males
@afwriter How interesting! You feel you must be working on many tasks in order to focus on one? I haven't heard of such a routine before :)
srufolo1
2/22/2017 12:40:53 PM
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Millenniall Males
Interesting survey because it's based on gender. Although the Millennial males say they are cutting the cord, still 33 percent will be paying for cable this year, and 27 percent still watch TV for aired programs. Also, by the looks of it, newspapers are in big trouble as only 5 percent are relying on print news. But people have been saying this about print news since the '80s.
faryl
2/22/2017 4:40:07 PM
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Re: Millenniall Males
It seems like there's also enough content across multiple networks that can we watched streaming/online that subscribing just for the sake of one channel.
Adi
2/23/2017 8:47:38 AM
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Re: Millenniall Males
And with Netflix spending $6 billion a year on original content, there's going to be plenty more. Netflix is putting most movie studios and TV channels in the shade.
afwriter
2/23/2017 6:01:34 PM
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Re: Millenniall Males
@Adi, that is if they can sustain that amount of production. There is also the fact that, while Netflix is leading in original content, they are not the only ones that traditional movie studios and TV channels are battling against.
Adi
2/24/2017 5:33:51 AM
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Re: Millenniall Males
afwriter - That is certainly true. Netflix' production budget is scary. If they can't keep subscriber growth steaming away, they're going to struggle.
Michelle
2/28/2017 11:51:58 PM
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Re: Millenniall Males
@Adi Billions!? I had no idea they were spending that kind of money on content. I suspect it was a lot -- new shows are launched regularly.
Adi
2/23/2017 8:46:24 AM
User Rank Author
Re: Millenniall Males
srufolo1 - You make a great point -- people are still watching TV, even millennial males. And for that matter, reading newspapers. But the landscape is definitely changing - cord-cutting, getting news from online sources, all of that is rampant as well. The tricky bit is figuring out how fast this is moving, and trying to get ahead of it.
srufolo1
2/23/2017 1:41:59 PM
User Rank Platinum
Re: Millenniall Males
@Adi Thank you. Judging by the glacial pace at which it is moving, I predict newspapers and magazines will be around for a while. This non-Millennial female, for one, is considering getting the weekend subscription to The New York Times. Yes, some people still like the smell and feel of newspapers on a Sunday morning. Nothing, in my opinion, could replace the comfort of that.
Michelle
2/28/2017 11:08:35 PM
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Re: Millenniall Males
@Adi if anyone can get ahead of the curve, Netflix might be the right company to do it
elizabethv
2/27/2017 7:29:06 PM
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Re: Millenniall Males
@srufolo1 - I don't think you'll find a much smaller percentage of any demographic that aren't paying for cable. It's still relevant, even if it's starting to phase out. Similar to printed newspapers like you pointed out. We've been seeing the signs that printed newspapers are on their way out for an extremely long time, but they still exist. We're seeing signs that cable TV is on its way out, but it will likely still exist for an a few decades to come - at least.
srufolo1
2/28/2017 6:28:16 PM
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Re: Millenniall Males
@elizabethv As long as people are willing to buy and pay for cable and newspapers, which if you see them on the daily rack are very expensive (I was going to get a copy of a newspaper I saw this morning for a story I wanted to read and gasped when I noticed it was $2), they won't go away. For print newspapers, it's hard to believe they can remain in business when most of the advertising has gone online.
Michelle
2/28/2017 11:59:08 PM
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Re: Millenniall Males
I wholly agree. We'll she shifts in innovation, but plenty will stay the same for some time.
JohnBarnes
2/26/2017 9:23:27 PM
User Rank Platinum
Continuing decline of concentration?
I'm wondering if the understory of all this might be that attention spans continue to get shorter, particularly in young males, and therefore anything that takes undivided attention over a period of time to appreciate is going to be less and less valued. Seems to me that most of what payTV structures offer is geared to longer blocks of time with an expectation of fewer distractions; streaming on a connected device means that pretty much everything is either WOW-SQUIRREL! or mental muzak.
elizabethv
2/27/2017 7:24:31 PM
User Rank Platinum
Makes sense
Looking at Millenial Males to see the direction cord cutting is going to take makes a lot of sense. They are the most likely to stay up-to-date where technology is concerned (women are far more likely to make concessions on their technology, so long as it does the job, they don't need the latest and great.) (some not all, I don't believe in absolutes.) And they are at the age range where they want the latest and greatest, not yet ready to become stuck in their ways. Streaming also offers them the advantage of remaining on the move, rather than being tied to any specific location, while still getting the entertainment needed to keep them connected. Take all of these into account and you have a recipe for someone who is going to want to be a cord cutter.
dlr5288
2/28/2017 3:57:24 PM
User Rank Platinum
Re: Makes sense
I agree! I know for me I don't need the latest, up to date devices.
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