Comments
Adi
2/15/2017 11:37:10 AM
User Rank Author
Re: Content, Distribution and Platform
But I think the opportunity for overlap would be more with the Hulu skinny bundle, which is yet to be launched. Last I heard launch date was spring 2017.
Ariella
2/15/2017 11:38:25 AM
User Rank Author
Re: Content, Distribution and Platform
@Adi Thanks. I don't know if FB is spying on me here because just now I saw a Hulu ad in my feed that said this: "Don't miss all seasons of the Golden Girls now streaming on Hulu! Watch now: https://hulu.tv/GoldenGirlsOnHulu"
It seems Hulu wants to also be considered for binge watching. I don't believe I've given FB any indication I'd be interested in seeing all the seasons of the sitcom, though. I often am puzzled at what FB thinks is a targeted ad for me.
Michelle
2/15/2017 1:46:20 PM
User Rank Platinum
Re: Content, Distribution and Platform
The way content is licensed and distributed has really changed over the years. It's very interesting to watch OTT players bend and shift to meet customer demands. Amazon has been adding more benefits to Prime membership. They may well be gearing up for the next chapter in streaming.
srufolo1
2/15/2017 5:36:48 PM
User Rank Platinum
Re: Content, Distribution and Platform
@elizabethv How does what you pay for HBO through Amazon compare with if you used a cable provider? I know that Premium channels like ShowTime and HBO get expensive to add on with cable. They suck you in by giving it to you for free for the first several months of the subscription, but then it becomes inaffordable.
Ariella
2/16/2017 12:05:17 PM
User Rank Author
Re: Content, Distribution and Platform
@Michelle It definitely pushes that benefit. One of my kids got the free trial run of Prime for college students, and it puts up reminders about its video streaming benefits.
Michelle
2/16/2017 1:48:21 PM
User Rank Platinum
Re: Content, Distribution and Platform
I wondered how they were promoting video to new subscribers. Bundling video, books, and shipping all together is a lot. I'm really curious how the Amazon pick up stores will influence new subscribers. You get video AND 1-day shipping.
mpouraryan
2/17/2017 2:45:22 AM
User Rank Platinum
Re: Content, Distribution and Platform
As I read through this discourse, what I know (as someone who is part of the "cord cutting" generation), I will tell you that at least with Prime--it is relentless and the banner adveritising is quite vibrant--we just need to be smart @Michelle not to just fall for it. For instance, one of the latest "banner ads" was hosting an Oscar Party!! :) :)
Michelle
2/17/2017 1:48:00 PM
User Rank Platinum
Re: Content, Distribution and Platform
TV watch parties definately aren't my thing. I think I'll be good ;)
mpouraryan
2/17/2017 3:30:11 PM
User Rank Platinum
Re: Content, Distribution and Platform
On a serious note, though, the message is that "traditional TV" is dying-and it includes stuff like ESPN et. al as Disney is continuing to struggle. The question continues to be: Who will be left standing?
elizabethv
2/27/2017 6:30:05 PM
User Rank Platinum
Re: Content, Distribution and Platform
@Adi - Are you saying 10-15% of Amazon Prime holder's aren't using the OTT service? Just want to be sure I understand, because that's an interesting statistic. If I were to be fair, I definitely had Prime long before I ever used the OTT. But now I'm an addict (or my kids are?) and they're watching it as I type this. That's crazy though that you would guess only about 5% of households have Netflix and Hulu. My family would definitely be in that tiny number. I can't imagine why there wouldn't be more, they are more different than Netflix and Amazon (in fact those to have a decent amount of overlap) whereas there isn't a whole lot of overlap with Netflix and Hulu. I'd watch more on Hulu if my work didn't have the it blocked for reasons I can't even begin to understand..... (Netflix and Amazon aren't blocked, and I am very much allowed to watch movies while I work, I promise.)
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