Comments
Michelle
8/1/2016 2:29:53 PM
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a content platform for every show
We'll keep getting original content, but from multiple providers. This sounds a lot like the app economy, but for video consumption. I don't know how well this might work longterm. I really believed consumers weren't happy with the fragmented model of content distribution outside of cable. Do we want more content silos?
batye
8/1/2016 5:32:31 PM
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Re: a content platform for every show
@Michelle yes you are right as at this new IT ageof technology consumers want better options and better technology:)....
mhhf1ve
8/1/2016 8:44:55 PM
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Re: a content platform for every show
The content siloes are only marginally annoying now, and I wonder when aggregating technology (ahem, PopcornTime, BitTorrent) is going to force these content owners to share their shows across platforms. HBO already lets Netflix and other services run their older shows, so I'm thinking Netflix and Amazon may follow that model someday, too.
Apple is seriously losing out on streaming video now.. AppleTV is nice, but is it nice enough without being a game console?
Adi
8/2/2016 4:48:52 AM
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Re: a content platform for every show
@mhhf1ve - Tim Cook just threw out some teasing comments about plans for AppleTV. Not much actual info., but suggests they know they are a bit lost there.
In response to questions from analysts, the Apple chief executive described the introduction of Apple tvOS and subsequent releases, including one scheduled for the autumn, as "sort of building the foundation of what we believe can be a broader business over time." He added: "I don't want to be more precise than that but you shouldn't look at what's there today and think that we've done what we want to do."
mhhf1ve
8/2/2016 5:25:31 PM
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Re: a content platform for every show
> "teasing comments about plans for AppleTV.."
Apple has been teasing big plans for a TV strategy for... over a decade now?
At this point, Apple has seriously cried "wolf" too many times for AppleTV.. and content owners are probably far too cautious about negotiating with Apple, after seeing how Apple dominated the music and ebooks industries. AppleTV doesn't have the same dominance as the iPhone/iPod did/does, so Apple doesn't have the same leverage.
On top of that, it doesn't look like Apple wants to data mine user data for marketing purposes. So Apple's value to copyright holders is limited compared to Amazon/Google/etc.
Apple is in a tough spot in that it has to compete with the likes of Google AND at the same time try to be friendly with app developers like Netflix.
I think Apple might be better off trying to turn AppleTV into a casual gaming console first...
batye
8/4/2016 9:51:51 AM
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Re: a content platform for every show
@mhhf1ve yes, many gamers would buy into idea of Apple tv as a gaming consule, and it would make great sense as long as Apple allow other non Apple controllers to get connected to Apple tv....
mhhf1ve
8/4/2016 4:23:08 PM
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Re: a content platform for every show
> "many gamers would buy into the idea of Apple tv as a gaming consule..."
I've wondered if Apple might buy Nintendo someday. Gaming consoles are a difficult business. Xbox has managed to stick with it. Playstation has faltered and recovered. Nintendo would be in a scary situation if not for Pokemon Go.
I actually think the demise of Aereo might have killed off some very interesting possibilities for Apple TV. It would have been so cool to see an Apple TV that could also act as a cloud-based DVR for local broadcast TV.
batye
8/4/2016 4:52:51 PM
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Re: a content platform for every show
@mhhf1ve I think somehow Apple gonna try to cash in on Pokemon Go craze... for now... How I see it...
mhhf1ve
8/4/2016 5:33:03 PM
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Re: a content platform for every show
> " I think somehow Apple gonna try to cash in on Pokemon Go craze..."
Apple is already scheduled to rake in billions from Pokemon Go... Apple takes a cut from every in-app purchase...
http://www.marketwatch.com/story/apple-stands-to-make-billions-from-pokemon-go-2016-07-20
Re: a content platform for every show
@mhh: Conversely (perversely?), Nintendo is one of the companies taking the lowest cut from big Pokemon Go revenue because of the licensing!
mhhf1ve
8/4/2016 6:07:28 PM
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Re: a content platform for every show
Nintendo still got a significant stock price boost from Pokemon Go... This shows that Nintendo still has some value in its IP at least.
batye
8/4/2016 11:58:07 PM
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Re: a content platform for every show
@mhhf1ve I see Apple did not miss a bit :) lol lol lol
Michelle
8/2/2016 9:51:34 AM
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Re: a content platform for every show
@mhhf1ve It's interesting you bring up Apple TV. I don't even think of Apple when I think of streaming content. Do they have a hefty streaming library or is it mostly downloadable content?
mhhf1ve
8/2/2016 5:32:45 PM
User Rank Platinum
Re: a content platform for every show
Apple does streaming music.. and I think some streaming music videos, too. I don't think it has a streaming video service YET. But considering that all the major streaming video players run on Apple hardware (eg. Netflix app, Amazon Prime Video, Vudu, Hulu, etc), Apple is a potential player in streaming video because it just need to flick a switch and all iOS devices would be able to stream an iTunes video service.
Apple is in a tricky spot, though, competing with the streaming apps in its own app store and trying to offer the same service itself. Apple Music is in the same tough spot but at least it started with a dominant position in music downloads. Streaming music apps are on uncertain ground, though, because their future is much less certain than Netflix or Hulu. Will Pandora exist in few years? Will Spotify?
Apple might be starting to create some original programming for video... we'll see how that goes. Content production ain't easy.
Ariella
8/3/2016 10:15:20 AM
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Re: a content platform for every show
@mhhf1ve My understanding of Apple TV is that it is only giving convenient access to the programming from providers like HBO NOW, WatchESPN, Netflix, Hulu, iTunes. It doesn't seem to be planning its own. If it operated like Amazon, though, it would be building on the data of what people watch to figure out what it most marketable.
mhhf1ve
8/4/2016 4:11:45 PM
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Re: a content platform for every show
> "It doesn't seem to be planning its own."
Hmm? Apple is slowing getting into the original programming business -- first with Apple Music. I think Apple Music is Apple's testbed for what it's going to do with video. Apple is experimenting with Apple Music streaming, and I think video streaming will follow, along with a monthly subscription service, just like Hulu/Netflix/etc.
http://archive.is/2015.09.02-033033/http://variety.com/2015/digital/news/apple-eyes-move-into-original-programming-exclusive-1201582020/
Apple is certainly taking its time figuring out how to do streaming, but I'm sure with $200Billion in cash lying around, that it will figure it out. The problem, which you point out, is that Apple already has a robust app ecosystem doing similar things, and it could be risky for Apple to step on too many toes. Apple could scare off developers from iOS (or tvOS), and that's exactly what it can't afford to do with Android waiting to pounce.
batye
8/4/2016 9:53:34 AM
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Re: a content platform for every show
@mhhf1ve sometimes I wonder what Apple thinking as power/money and technology they do have it.... but will the Apple do it... or just keep riding Iphone hype???
mhhf1ve
8/4/2016 4:18:02 PM
User Rank Platinum
Re: a content platform for every show
Apple can't ride on the iPhone revenues forever. That should be obvious. The Apple watch isn't going to save Apple, either. So it's Apple TV or Apple Car...
I really wonder if Apple is going to release a car in the next 10 years. Or if it just plans to sit back for a bit and try to buy Tesla again....
batye
8/4/2016 4:50:52 PM
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Re: a content platform for every show
@mhhf1ve I would think Apple car as google do it Apple will follow...
mhhf1ve
8/4/2016 4:53:16 PM
User Rank Platinum
Re: a content platform for every show
> "Apple will follow..."
Does that mean Apple Fiber should be around the corner, too? Or Apple balloons broadcasting wireless internet? That'd be nice to see more competition in the wireless internet space. Google and Facebook both have wireless drones -- where's Apple's wireless drone?
mhhf1ve
8/4/2016 4:55:29 PM
User Rank Platinum
Re: a content platform for every show
Amazon is working on delivery drones, so it's only a few tweaks to get bigger drones to provide an Amazon wireless mesh network, right?
Also, Amazon needs to have lots of drones flying around to act as decoys, so that thieves are trying to shoot down the ones that look like they're carrying a lot of expensive cargo.
batye
8/4/2016 5:04:04 PM
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Re: a content platform for every show
@mhhf1ve this days Apple trying to survive.... any way possible...
Ariella
8/4/2016 5:32:35 PM
User Rank Author
Re: a content platform for every show
@mmhf1ve I kind of like the idea of Apple balloons. They could be apple shaped with a sky blue part put in for the bite on the logo.
Re: a content platform for every show
@mhh: Maybe they're better off figuring out a way to resurrect Steve Jobs! ;)
mhhf1ve
8/4/2016 6:01:56 PM
User Rank Platinum
Re: a content platform for every show
> "figuring out a way to resurrect Steve Jobs!"
Heh. And competing with Google again, trying to out-do them with defeating death:
http://www.recode.net/2015/12/28/11621734/the-stealth-attempt-to-defeat-aging-at-googles-calico
batye
8/4/2016 9:48:22 AM
User Rank Platinum
Re: a content platform for every show
@Michelle in Canada they have almost zero of any good content, this is could be a reason why apple tv not picking up good sales in Canada...
in USA yes my brother uses Apple tv in his truck while pulling load in USA... but what he say - Apple streaming library almost non existed... as he uses Apple music mostly...
dcawrey
8/2/2016 10:31:17 PM
User Rank Platinum
Re: a content platform for every show
Original content is a driver of subscriptions for sure. Netflix has executed this to perfection: With series like House of Cards, they have a banner to fly to get peiople in the door.
I would argue Amazon hasn't quite been able to accomplish that yet. But there is still time for the company, and they have the financial muscle to flex, that's for sure.
Re: a content platform for every show
@dcawrey - Original content is definitely a driver. As a parent, I actually enjoy that both Netflix and Amazon have a decent variety of original kids shows to choose from too. And they are of really decent quality too. It's nice to be able to offer my kids a variety of shows. Even though they'll watch the same episodes of Paw Patrol over and over, they definitely don't pay as close attention once they've seen it a million times.
batye
8/4/2016 10:12:27 AM
User Rank Platinum
Re: a content platform for every show
@elizabethv in Canada I keep hearing story of Disney planing in 2017 to enter the streaming video market in Canada with chanells and content design only for kids...
batye
8/4/2016 9:56:22 AM
User Rank Platinum
Re: a content platform for every show
@dcawrey from what I read few months ago Amazon planing to do couple it own original Sci-Fi shows at the end of 2016... but who knows.... but yes, you are right Amazon have ability to do it... but will Amazon do it???
Adi
8/2/2016 4:41:57 AM
User Rank Author
Re: a content platform for every show
@Michelle - Personally, I don't think so. The mantra when VoD was launched was that "consumers want what they want , when they want it. Then came multiscreen, and it became "what they want, when they want, wherever they want." But the problem with OTT fragmentation is the first part - what they want. If that is spread across multiple services and you need to subscribe to a bunch of them to get it, that's going to be a problem. Cost is one part of it, but just having multiple subscriptions can be a pain in itself.
batye
8/2/2016 8:45:12 AM
User Rank Platinum
Re: a content platform for every show
@Adi interesting point about price as in Canada everyone do increase the prices for they services...
afwriter
8/1/2016 11:50:40 PM
User Rank Platinum
Choosing Content
They all have the money and the reputation, but at the end of the day the winner is going to be whoever delivers the widest aray of good content.
BTW, this is the first time that I have really thought about the fact that HBO is the OG of original content.
Adi
8/2/2016 4:50:31 AM
User Rank Author
Re: Choosing Content
@afwriter - it was the home of The Sopranos. 'nuff said...;)
clrmoney
8/2/2016 10:33:04 AM
User Rank Platinum
Amazon Power
Amazon is the best website to buy products online s if they want to increase the content I say go for it.
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