Comments
afwriter
5/5/2016 10:28:19 AM
User Rank Platinum
Re: Big change for content guys
@mslibey,
I agree, but I also think that there will be a point where content owners realize they are being spread too thin, either through a lack of revenue or the difficulty of production and they will eventually restructure.
clrmoney
5/5/2016 11:21:34 AM
User Rank Platinum
Hulu
I not that familar with Hulu but they offer services online for movies etc. so I thik its great for them on the outcome of things.
Re: Big change for content guys
Seems as likely to me that the proliferation of distribution channels will need to new revenue opportunities for content owners. But it will also be more work for them to keep track of it all.
Ariella
5/5/2016 2:43:13 PM
User Rank Author
Re: Big change for content guys
@afwriter interesting point. Do you envision how the restructuring would take shape?
Re: Could Be Good Option
2Ariella, Pretty sure Hulu is just US. I never got to this yesterday, but now YouTube is pondering a skinny bundle as well.
afwriter
5/5/2016 5:24:35 PM
User Rank Platinum
Re: Big change for content guys
@Ariella, I would imagine that - just like any business - they would either go under and auction off assets, partner with or be bought out by another company, or if they can save themselves in time they may scale back of new ventures and focus on the content that is bring in the most money.
One great example of this is the Sega corporation; when Playstation and Xbox hit the seen they were already stretched too thin trying to take on the giant that was Nintendo. They chose to stop making consoles and focus on creating games for other consoles using their trademarked characters. It has kept the company alive though they are a shadow of their former selves.
Ariella
5/5/2016 6:22:47 PM
User Rank Author
Re: Could Be Good Option
@Mike interesting, YouTube certainly has come a long way.
Ariella
5/5/2016 6:25:34 PM
User Rank Author
Re: Big change for content guys
@afwriter Ah, the more focused approach. Kentucky Fried Chicken used to advertise that it did one thing and so did it well. But McDonald's goes a completely different route and tries to cater to different tastes with various offerings. Whether it's fast food or broadband entertainment, I suppose different companies will select whichever strategy they think will work to generate the most income.
mhhf1ve
5/5/2016 7:01:33 PM
User Rank Platinum
Still sad about Aereo...
I'm wondering what's going to happen to OTA broadcast channels. Tivo seems to be one of the few supporters of OTA TV, and I suspect that someday -- advertisers will value OTA broadcast TV as far less valuable than videos that can be tracked and monitored down to a privacy-infringing level.
All of these OTT services are going to be tracking viewer behavior with data mining tools that OTA TV simply can't do. I think we're seeing the death of OTA TV in favor of OTT video... which I suppose isn't a real suprise, but I haven't seen too many people talking about it?
I use Hulu and I'm always a bit annoyed how it only has the last 5 episodes of a current season -- and no "DVR-like" storage to keep things for longer. I suppose if I had more free time, I'd binge watch more shows and I wouldn't need a DVR function..
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