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Michelle
Michelle
6/30/2016 5:47:25 PM
User Rank
Platinum
Re: Mobilizing
@dcawrey Me too - I find I'm using mobile far more often than other desktop devices. I never ever thought this could be an option. Given the rate of technological advances in both web and mobile technology, I can see how it might win out over other media.

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Adi
Adi
6/22/2016 3:44:04 AM
User Rank
Author
Re: Overlap
afwriter - yes, absolutely. As you would imagine there has been rapid growth in "media multitasking" which disproportionately benefits mobile devices. So that's a component of this. I also think there's a trend towards smartphones and tablets, probably at the cost of PCs.

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dcawrey
dcawrey
6/21/2016 3:09:11 PM
User Rank
Platinum
Re: Mobilizing
I am finding myself using mobile more. Not so much as a "snack" in public places, but while lying down. I find it a good way to keep up to date with the news. So of course it is cannibalizing other media source - more screen time means less for everything else. 

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clrmoney
clrmoney
6/21/2016 2:43:50 PM
User Rank
Platinum
mobile services
I don't understand why desktop internet is down because every one use desk top computer for the internet.

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afwriter
afwriter
6/21/2016 1:30:15 PM
User Rank
Platinum
Overlap
There is a certain amount of overlap here too because I know I am not the only person who is playing on their phone and watching TV at the same time. 


As a whole this study is not incredibly surprising; just look down the street the next time you are walking, people are too busy on their phones to even look up while walking.

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dmendyk
dmendyk
6/21/2016 12:08:04 PM
User Rank
Platinum
The great outdoors
Most of these numbers make sense, but I wonder how the amount of time spent looking at outdoor advertising is calculated.

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clrmoney
clrmoney
6/20/2016 4:00:35 PM
User Rank
Platinum
Mobilizing
Almost everyone has smartphones so this is no suprise that sustomers or consumers use the mobile phone to browse the internet with advanced technology on the rise.

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