The latest Telco Transformation contest came to a close yesterday while I was running through airports across Europe and the US.
We asked to see examples of social media engagement by service providers that worked, and whether there was a service provider in particular that stood above the rest in regards to social media engagement. (See TT Contest: $250 up for Grabs!)
As in the first contest, there were numerous good responses, but I went with poster "mpouraryan" as the winner because he gave an example and cited why this company stood out.
Here's the winning post (lightly edited for clarity and length):
"Let me first make one humble suggestion: The social media giants amongst us are also service providers. Look at what Facebook is doing for instance in India and what Google is doing with fiber, as exemplified by how they are rolling out high-speed Internet to the housing projects.
"One particular example that comes to my mind was what Facebook did in the aftermath of the Paris attacks. I was tracking the status of a number of my friends in Europe and saw them as safe. It underscores the crucial fact that the engagement with social media is here to stay. I have been on the prowl at my local community to assess how best to be engaged in social media so that folks can notify the city about issues and be notified in the event of an emergency."
Was I thinking of Facebook when I wrote asking about service providers' social media engagement? No, but Facebook and Google (Nasdaq: GOOG) are good examples of the types of companies we're covering here at Telco Transformation.
While Facebook seems like an obvious example of social media engagement, I agree with mpouraryan that it is a service provider. His post hit all of the points that were outlined in the contest. (Do you think he will engage in social media in regards to winning a contest on social media engagement?)
So well done to "mpouraryan" -- there's a $250 prize on its way.
While I'm not going to cite them here, there were plenty of comments in regards to what constitutes poor social media engagement by service providers and other institutions. You would think in 2016 we would be beyond some of the more egregious examples that were posted, but on the plus side the lame service providers and companies usually get lambasted via social media for their poor behavior.
Look out for details of another Telco Transformation contest soon.
— Mike Robuck, editor, Telco Transformation