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Report: CMOs Lead Digital TransformationsWhen it comes to companies undergoing digital transformations, CMOs, not CIOs or CTOs, are primarily manning the helm. A report by Altimeter Principal Analyst Brian Solis said that CMOs, with 34%, are leading the digital transformation efforts over CIOs/CTOs (19%). The report said that the low number for CIOs/CTOs was understandable because "digital transformation is now about people first and technology second." Tech-savvy CEOs came in second behind the CMOs with 27%, which the report said would grow over the coming years. In a previous survey by another company, 56% of the CEOs said they were responsible for their companies' digital transformations while the corresponding numbers for CFOs and CIOs were 69% and 63% respectively. (See Survey: 40% of Businesses Aren't Ready for Digital Transformation.) Rounding out the results, 15% of the chief digital officers (CDOs) were tasked with leading their companies' digital transformations while chief experience officers only represented 5%, which was the same as Altimeter's 2014 study. "CMOs, CEOs, and CIOs will all assume CX (customer experience)-related responsibilities, which makes a chief CX role unnecessary," the report said. While 55% of those responsible for digital transformations cited "evolving customer behaviors and preferences" as the biggest driver for change, the largest challenge facing executives (71%) was understanding the behavior or impact of new customers, according to the report. Only half of the respondents (54%) had completely mapped out their customer journey, which indicated that many companies were changing "without true customer-centricity," according to the report.
The top three goals for digital transformations were innovation (81%), modernized IT infrastructure (80%) and improved operational agility (79%). As for the impact of their digital transformations, 41% of the business leaders in the survey said they saw increases in market share while 37% cited a positive impact on employee morale. Altimeter surveyed 500 digital transformation strategists and executives for its 2016 State of Digital Transformation report. — Mike Robuck, Editor, Telco Transformation |
The winners from the holiday edition of Telco Transformation's caption contest are announced.
It's the final cartoon caption contest of the year for Telco Transformation.
Comcast and AT&T are among the first companies to pass out bonuses to employees after tax reform legislation passes.
Disney is upping its streaming video game with its deal with 21st Century Fox.
CenturyLink's survey also asked IT professionals about SD-WAN, Ethernet and MPLS.
On-the-Air Thursdays Digital Audio
ARCHIVED | December 7, 2017, 12pm EST
Orange has been one of the leading proponents of SDN and NFV. In this Telco Transformation radio show, Orange's John Isch provides some perspective on his company's NFV/SDN journey.
Special Huawei Video
Huawei Network Transformation Seminar The adoption of virtualization technology and cloud architectures by telecom network operators is now well underway but there is still a long way to go before the transition to an era of Network Functions Cloudification (NFC) is complete. |
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