The Birth of the 4K Era

4K UHD TVs are set for rapid growth this year, as prices come down and interest in the higher-resolution format increases. Events such as the 2016 summer Olympics provided a showcase for the new technology, which will help drive demand. John Ward, senior vice-president content operations at AT&T will discuss the operator's experience with offering DirecTV 4K UHD services, the key technical issues involved, and challenges that still remain for broad adoption of UHD.

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