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clrmoney
clrmoney
1/6/2018 8:26:54 AM
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Platinum
AT&T Mobile 5G Promise
AT&T has new things that they would like to pursue like the 5G and what is has to offer is more data speed and being a useful and an asset to many businesses as well as customers who will use it.

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afwriter
afwriter
1/6/2018 6:04:21 PM
User Rank
Platinum
AT&T Positioning
<there was no way AT&T could afford to sit by idly for too long or risk losing mind share in the early 5G marketing games>

Personally, AT&T is the first company that comes to mind when I think of 5G deployment, I guess because of their tests in Texas. With how fast technology our attention spans move though, I can see how they want to be in consumer and corporate minds early and often. 

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Ariella
Ariella
1/8/2018 12:10:01 PM
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Author
Re: AT&T Positioning
@afwriter They certainly do seem to be fully committed to it. It will be exciting to see what happens.

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mhhf1ve
mhhf1ve
1/8/2018 3:32:26 PM
User Rank
Platinum
Re: AT&T Positioning
All of the carriers are committed to improving their networks for the future. That isn't in question. The uncertainty is how fast they'll do it.. and what standard(s) will emerge in the process. 

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Ariella
Ariella
1/8/2018 4:30:18 PM
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Re: AT&T Positioning
@mhhf1ve do you think getting there first will prove a major advantage to a telcom?

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mhhf1ve
mhhf1ve
1/9/2018 1:58:02 PM
User Rank
Platinum
Re: AT&T Positioning
> "do you think getting there first will prove a major advantage to a telcom?"

No. Not a "major" advantage. There's always some advantage to being a first mover, but in the telco world, I don't think there is a major advantage to being first in deploying a next-gen network like 5G (unless it's truly revolutionary, which 5G is not). The 5G standards are a pretty big bump in improvement over 4G, but it's not like it's leapfrogging fiber. So ISPs are going to do the same kind of marketing for 5G as they do with fiber -- some call it "fiber to the press release" (FTTPR) where the deployment schedules are highly optimistic and constantly delayed. 

Also, the ISPs are all relying on the same vendors for 5G equipment, so it's not like one ISP has some huge unfair advantage over others for deploying their network.

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mhhf1ve
mhhf1ve
1/9/2018 2:04:13 PM
User Rank
Platinum
Re: AT&T Positioning
> "Personally, AT&T is the first company that comes to mind when I think of 5G deployment.."

I tend to think that T-mobile will be the first to "consumer" 5G because it's trying to roll out 5G on its newly acquired spectrum. Maybe it will stumble in its 2020 goal to deploy 5G, but I've become somewhat skeptical of AT&T and Verizon's ability to deploy next-gen network tech "on time" according to their own press releases.

http://www.lightreading.com/mobile/5g/t-mobile-ceo-well-leapfrog-atandt-and-verizon-with-mobile-5g/d/d-id/739315

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Ariella
Ariella
1/9/2018 2:38:01 PM
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Author
Re: AT&T Positioning
Well AT&T is claiming that it will roll out 5G this year and says it intends to be first. We'll have to see if any other carrier beats it to the punch.

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Ariella
Ariella
1/9/2018 2:38:02 PM
User Rank
Author
Re: AT&T Positioning
Well AT&T is claiming that it will roll out 5G this year and says it intends to be first. We'll have to see if any other carrier beats it to the punch.

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mpouraryan
mpouraryan
1/9/2018 2:41:21 PM
User Rank
Platinum
Re: AT&T Positioning
Here is a question for all within the broad context of deliberations here--a question of trust in the end--isn't it?
https://twitter.com/ft/status/930593774975225856

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