Comments
clrmoney
11/20/2017 10:42:24 AM
User Rank Platinum
Paramount launches 3D on your head
I know that Paramount company has been around for a long time but what are they areting to do like bracnh off from the traditional when everyone goes to the movies to watch something. I just think that maybe this will be another option for customers to choose from. Some may be one board with it and and some want.
Ariella
11/20/2017 7:20:31 PM
User Rank Author
Re: Paramount launches 3D on your head
I suppose the success of such products will largely depend on how enjoyable the experience proves. If they manage to eliminate the uncomfortable effects some people encounter with such headsets while giving a really different viewing experience, people would go for it, even with a hefty price.
elizabethv
11/21/2017 7:39:52 AM
User Rank Platinum
Re: Paramount launches 3D on your head
Ariella - I agree with you on most counts. It holds potential, and they need to get over the headset issue. But I don't know that people would pay a hefty fee, unless maybe the experience is amazing. I suppose if they can pull off some kind of unforgetable experience, make it on par or better with a movie theater. Then I suppose people would pay the price. I see the headset as a big barrier though. They're going to have to address either making it comfortable, lighter, some sembelence of both - or smaller. Maybe take some kind of queue from the Anglerfish?
freehe
11/23/2017 6:31:40 PM
User Rank Platinum
Re: Paramount launches 3D on your head
@Ariella, Those are valid points. The side effects are a huge problems for VR users. Some expeirence headaches, balance problems and and stomach issues. The price cannot be higher than the cost of going to the movie theater or they will lose the market they are trying to capture.
Ariella
11/24/2017 10:15:48 AM
User Rank Author
Re: Paramount launches 3D on your head
<The prie cannot be higher than the cost of going to the movie theater or they will lose the market they are trying to capture.>
@freehe I'm not sure they'd be bound by that. I know that some movie theaters charge more for the 3D experience than for the same movie without the 3D. Also you pay more to see a movie on an Imax screen than on a standard screen. Some people are quite willing to pay a premium price for a premium experience. If it were not for that fact, everyone would always fly coach and never upgrade to business or first class.
freehe
11/24/2017 11:52:39 AM
User Rank Platinum
Re: Paramount launches 3D on your head
@Ariella, I see you point. It makes sense. They would lose me as a customer because I think it costs too much to go to the movies so I don't want to pay or want my parther to pay more money than today's cost.
Ariella
11/24/2017 12:07:59 PM
User Rank Author
Re: Paramount launches 3D on your head
@freehe Sure some people don't want to pay more. I know someone who looks for the cheapest theater and foregoes the 3D experience to save on the ticket price.
mpouraryan
11/24/2017 3:12:48 PM
User Rank Platinum
Re: Paramount launches 3D on your head
As I read this through, I saw as a "Nice to Have"--It will be interesting to see how much tracition it will have no doubt.
JohnBarnes
11/20/2017 9:14:08 PM
User Rank Platinum
I'm there
I love movies. I hate TV and won't watch it. The reasons I hate it include being stuck on a couch with family and friends feeling free to move around and talk, preventing my getting immersed, and subtention of visual angle, a fancy way of saying that I want the screen edge to be just at the outer edge of my peripheral vision, with everything dark beyond.
Presumably in the virtual theatre I can turn off or down everything but the screen and the sound. I don't really care about the "movie theatre experience," what I want is to be able to be lost in the picture and the sound (without having to crank it up to cover the noise of the guy behind me explaining the movie to his friend and getting it totally wrong dammit or the clatter of people making popcorn upstairs or the sudden conversation about what to have for dinner tomorrow while someone goes to the restroom.
Definitely, I'm there.
Ariella
11/21/2017 8:35:58 AM
User Rank Author
Re: I'm there
@JohnBarnes You may enjoy Laurie Helgo's book Introvert Power. She describes how much she enjoys going to movies by herself, particularly in the middle of the day when she might be the only one sitting in the theater.
JohnBarnes
11/23/2017 1:47:49 PM
User Rank Platinum
Re: I'm there
Ariella,
I think that's not so much an introvert v extrovert thing as its just the technology driving another swing of the pendulum in the long (at least 600 years in the West) alternation of audience protocols. One view imagines that watching a performed narrative should be like reading, i.e a single artist creates a single totally controlled vision which a viewer receives without noise or interruption. The other view thinks it should be like a popular music concert or a sports event, where a crowd of coordinated performers work together through a shared creative process in front of a crowd that is responding(and interacting with each other) in realtime with the performance. The first group invented arm rests, directional lighting, screen writing formulas, auteur directors, and telling that idiot behind you to shut up. The second invented bleachers and cheap seats, standing ovations, improv, call and response worship, midnight premieres, ensembles, and the star system. They satisfy different artistic needs, usually in the same person at different times and in different circumstances. At various times in performance history the tech has made one or other pole easier to get to, and the culture tends to deliver the easier one.
Watching movies at home on the couch is like people trying to read together in stadium.
Ariella
11/23/2017 2:41:07 PM
User Rank Author
Re: I'm there
<Watching movies at home on the couch is like people trying to read together in stadium. >
@JohnBarnes hmmm, we do think of reading as a solitary activity, but people do read on their own in a kind of a crowd environment in library reading rooms. Also schools have tried to encourage reading by making some time for it in a classroom setting. I think it's not so hard to lose yourself in a book even when you're surrounded by people. I do it when I take a train.
afwriter
11/20/2017 11:29:13 PM
User Rank Platinum
The Market Will Be Too Small
This is never going to work as a viable venture, there are way too many roadblocks in the way. You won't be able to license blockbusters, people who still see movies in the theater do so because they enjoy the movie-going experience, people will be spending two hours at a time with a heavy headset on, etc. I don't hate the idea and as @JohnBarnes pointed out there is a niche audience for it, but to use this as a VR selling point will never work.
elizabethv
11/21/2017 7:36:37 AM
User Rank Platinum
Slightly more optimistic about the possibility
I don't see the possibility as sunk in the water before it launches. People already are more than happy to find bootleg copies of movies. In general, the cost of a movie is relatively expensve. And you don't want to fork over that cash for EVERY movie that comes out. There are certainly some movies that you would be okay seeing, potentially paying something for, but not the same chunk of change it costs for the theater experience. If they can compete in the cost market, and get around the awkwardness of having a headset on your head, this holds some potential. In my mind anyway.
Shaunn
11/22/2017 8:12:31 PM
User Rank Platinum
The end of the beginning
Movie theaters have some pretty deep cultural roots. Popcorn, snacks, sound, and company play a big role in a good movie theater expirience. VR and AR have a long way to go in order to compete with that; TV may have killed radio, but its spirit still lives on in radio (and podcasts and satellite radio and Spotify).
elizabethv
11/23/2017 9:12:54 AM
User Rank Platinum
Re: The end of the beginning
@Shaunn - I completely agree, going to the movies definitely has become an intrinsic part of our culture. We will be taking our middle son to his first movie in a few weeks, we picked the movie "Ferdinand" for his first movie a few months ago, and I've been excited ever since. We created the tradition of taking our kids to their first movie around their 3rd birthday, and it comes out a week before his 3rd birthday. But it also perfectly fits his personality, because he is such a bull in a China shop, but he has a heart of gold. It's aspects like this, and you mentioned, that make movies such an important part of our culture. VR has a very long way to go before it can compete on that level. But then, movies became a part of our culture, largely because of the Great Depression. There could be some kind of economical, or sociological aspect of our culture that might spur VR further.
afwriter
11/23/2017 8:03:36 PM
User Rank Platinum
Re: The end of the beginning
The theater experience is what brings people to the theater anymore including the overpriced stale popcorn and the shared social experience. The movie is almost a secondary thought to the experience so I doubt that this will actually make a dent in ticket sales.
mpouraryan
11/24/2017 3:13:57 PM
User Rank Platinum
Re: The end of the beginning
Ticket sales have been flat, though--right? I can't help but wonder if the Threatre experience will go the way of the Black Friday Experience...only time will tell....
freehe
11/23/2017 6:23:32 PM
User Rank Platinum
Movie Theater AR
"Hollywood [in the past] focused on the theatrical release. So it's trying to protect it. They find it very scary that people can now just skip their traditional channel where they have spent decades building up a strong position."
According to Zee, virtual reality is a potential game changer for the world of cinema. "Yes, you have theaters and cinemas but now you can enjoy a potentially better experience in your own home with VR," he says. "Millennials are lazier, less interested in theaters."
Technology does not replace the human experience of going to the movie theater. I love going to the movie theaters and listening to people provide their feedback during the movies, buying popcorn and deciding which seat to sit it. All this will be lost by using VR.
This experience will only work if the user has a high broadband speed, there are no buffering issues, the sound levels must be the same as the movie theater and the large screen used must be of high quality.
In this instance I support Hollywood in keeping the theatrical release.
mpouraryan
11/24/2017 3:14:55 PM
User Rank Platinum
Re: Movie Theater AR
They're increasing adopting the "hybrid approach" though right? They have to maximize exposure on a consistent basis--that's the big challenge.
freehe
11/23/2017 6:27:02 PM
User Rank Platinum
Paramount and Sports
"Paramount is not the first to use VR to replicate the theater experience. It's been tried for the Superbowl by Fox in the US and for selected games from the NBA, the FA Cup and the English Premier League by BT Sport in the UK. Hulu is probably the first company to offer this experience on an ongoing basis via its VR app."
Sports team owners will definitely fight back against VR for sports ticket holders. I enjoy attending live sporting events.
Attendees can listen to music from the live DJ, can interact with other fans, buy food and drinks, watch the game on the screen and on the floor, listen to the analysts live.
Those experiences can never be replaced by VR.
freehe
11/23/2017 6:28:53 PM
User Rank Platinum
Infrastructure
This will only be successful in an adequate infrastructure is in place and will require high broadband speeds as well as 5G. Without improvements in the current infrastructure they will be lag time, latency problems, buffering and a less than high quality experience for VR users.
afwriter
11/24/2017 6:16:49 PM
User Rank Platinum
Re: Infrastructure
This is an excellent point, consumers are finicky and if they have any problems early on it could drive away early adopters.
dcawrey
11/24/2017 9:24:11 PM
User Rank Platinum
Re: Infrastructure
I like this. Recently went to see the new Blade Runner in theaters, and even though it was a cool day outside, the theater cranked up the air conditioning. I was cold and uncomfortable for half of the movie.
Movie experiences can be had at home, and IME will be the way it truly happens. I'm all for it.
Michelle
11/25/2017 1:43:18 PM
User Rank Platinum
Re: Infrastructure
I can't watch 3D movies or VR content because it gives me serious headaches. I hope studios decide to release movies into the rental market much sooner. They can play with VR releases, but there are plenty of people who might be willing to rent a new release earlier (as a streaming option). They can get customers to rent early and get distribution deals for the big streaming services not long after.
Ariella
11/25/2017 5:58:11 PM
User Rank Author
Re: Infrastructure
<They can play with VR releases, but there are plenty of people who might be willing to rent a new release earlier (as a streaming option). They can get customers to rent early and get distribution deals for the big streaming services not long after.< @Michell yes, that sounds like a viable plan to reach a particular type of customer who is willing to pay a premium rental price in order to gain earlier access.
Michelle
11/28/2017 1:59:01 PM
User Rank Platinum
Re: Infrastructure
They really should explore the option. It could replace movie theater viewing for those who rarely go anyway. I might watch a few more new movies each year if I didn't have to go to the theater :)
batye
12/13/2017 2:35:56 AM
User Rank Platinum
Re: Infrastructure
@Michelle interesting observation... on my end I did not go to movies with my wife over last three years... as we do buy a lot of dvd's from Amazon plus pay - per view...
Ariella
11/25/2017 5:58:12 PM
User Rank Author
Re: Infrastructure
<They can play with VR releases, but there are plenty of people who might be willing to rent a new release earlier (as a streaming option). They can get customers to rent early and get distribution deals for the big streaming services not long after.< @Michell yes, that sounds like a viable plan to reach a particular type of customer who is willing to pay a premium rental price in order to gain earlier access.
elizabethv
12/1/2017 8:14:59 AM
User Rank Platinum
Re: Infrastructure
@Michelle - That's interesting, 3D gives me a headache too. I've never even tried VR, I wonder if it would also. I don't like wearing my glasses for a long period of time, because they give me a headache also. I guess I'll have to try them out some time and see. It's a fair point though, if VR is much like 3D, there are certainly a group of us that won't be joining in, no matter how attractive they make it.
mpouraryan
12/10/2017 6:29:17 PM
User Rank Platinum
Re: Infrastructure
Until it is "simpler", "cheap" and "appeals to the masses", it will be challenging to be adopted--these are the three key milestones that has seen, in my view, the rapid rise of Netflix that others (including Disney & Amazon) are trying to emulate.
batye
12/13/2017 2:36:46 AM
User Rank Platinum
Re: Infrastructure
@mpouraryan yes as this days people do watch out prices and trying to save it anyway possible...
mpouraryan
12/13/2017 10:40:41 AM
User Rank Platinum
Re: Infrastructure
There is nothing wrong with it @bayte, is there? The content providers, though, have a challenge on their hands to make things even more appealing.
batye
12/13/2017 2:28:58 AM
User Rank Platinum
Re: Infrastructure
@elizabethv same is on my end I could get sick this days after trying to watch 3D movie or play 3D game... I would try VR - as I do want to live.... but on the other hand my brother love 3D and VR... but to each his own...
Re: Infrastructure
@dcawrey: They're just offensive to all of the senses now. Movie theaters don't need VR sets; they need a holodeck! Or, better yet, just to be less terrible. I stopped going to the movies years ago because they've gotten too loud.
One of the straws that broke the camel's back? Years ago I went with my grandparents to see a movie (NOT an action or anything you would expect to be mega-loud). The coming attractions were so loud that my near-deaf grandfather had turned off his hearing aid and complaining it was too loud. I had to complain to someone loudly, vigorously, and repeatedly.
(Even then, this doesn't always work -- especially at more urban movie theaters).
afwriter
11/27/2017 11:35:35 PM
User Rank Platinum
Re: Infrastructure
@Joe, I couldn't agree with you more. I pretty much only get out to one or two movies a year with my kids and I am shocked at how loud they have a kids movie turned up. I know that they have special sensory shows for special needs kids so there is no reason why they couldn't adjust the lights and volume. As I was writing that I realized that this technology may be used to give people who can't go out the ability to share a semi-social experience without having to leave the house.
dcawrey
11/28/2017 1:35:28 PM
User Rank Platinum
Re: Infrastructure
If I could just get IMAX-out-of-the-box for my home I'd probably never go back to the theater again.
Theater operators are in trouble. I don't think the chaines will go extinct but they are gonig to have to double down on service.
Ariella
11/28/2017 2:02:45 PM
User Rank Author
Re: Infrastructure
@dcawrey You can get it, but it will cost ya, big time. http://www.imaxprivatetheatre.com/en/index.aspx
afwriter
11/29/2017 1:39:08 PM
User Rank Platinum
Re: Infrastructure
This is literally one of my dream goals. I not only review movies for profit, but I just love movies in general and being able to watch them in an environment like this has always been a dream of mine.
batye
12/13/2017 2:34:16 AM
User Rank Platinum
Re: Infrastructure
@Ariella thanks for the link interesting reading make me think...
batye
12/13/2017 2:33:32 AM
User Rank Platinum
Re: Infrastructure
@dcawrey many people would love to have this option... I do recall Amazon use to sell IMAX movies in 3D and HD format to use in PS3 with 3D Sony monitor... and Microsoft did have attachment to XBOX 360 called HD-DVD box with option to play 3D HD-DVDs on the Panasonic 3D TV... but high prices did not get good with potential end users...
elizabethv
12/13/2017 3:24:03 AM
User Rank Platinum
Re: Infrastructure
@batye - I didn't even know that. It sounds like an awesome deal, if you didn't have to have so much of the technology on your end to make it all play out. It makes sense, but that's definitely a real investment on the part of the consumer. They would have to pay out a lot of money for the devices and there would be no real guarantee the technology would be available when they wanted it.
batye
12/13/2017 3:31:53 AM
User Rank Platinum
Re: Infrastructure
@elizabethv yes I try to hold on to my limited edition HD-DVD's with classic Bruce Lee movies as much as possible but if my HD-DVD add on to xbox 360 dies or if XBOX 360 dies I could only look at them in the dvd case :(... in my books HD-DVD much better than Blue-Rays... as HD-DVD always Region free... but Co. drop HD-DVD long time ago...
elizabethv
12/14/2017 8:48:37 AM
User Rank Platinum
Re: Infrastructure
Yeah there were a lot of people who invested in the HD-DVD route and now they're left with a proudct that isn't going to last. We are currently in the process of moving and I boxed up all my old VHS tapes. As I was doing so I was wondering if my efforts were worth it. VHS Players are getting harder and harder to find and they are absurdly expensive. I'm sure it won't be too long down the road that I won't be able to find one at all unless I strike it lucky at a Goodwill. Technology almost always seems to be a costly and risky investment.
batye
12/14/2017 12:20:20 PM
User Rank Platinum
Re: Infrastructure
@elizabethv interesting to know, one of my employers doing VHS to digital transfer as part- time job once a month he goes around town and buys all the VHS players he founds in the thrift stores - working or non working... ps: remind me of one of my customers storing his Tax/Co. files on the Zip disk drive... but now you could not find any good working zip drive to read it :( as he came to me for help but my Zip driver died last year...
|
|
Italy's 5G auction could exceed a government target of raising €2.5 billion ($2.9 billion) after attracting interest from companies outside the mobile market.
The emerging-markets operator is focusing on the humdrum business of connectivity and keeping quiet about some of its ill-fated 'digitalization' efforts.
Three UK has picked Huawei over existing radio access network suppliers Nokia and Samsung to build its 5G network.
Vendor says that it's its biggest 5G deal to date.
Verizon skates where the puck is going by waiting for standards-based 5G devices to launch its mobile service in 2019.
Orange has been one of the leading proponents of SDN and NFV. In this Telco Transformation radio show, Orange's John Isch provides some perspective on his company's NFV/SDN journey.
10/16/2017
Huawei Network Transformation Seminar
The adoption of virtualization technology and cloud architectures by telecom network operators is now well underway but there is still a long way to go before the transition to an era of Network Functions Cloudification (NFC) is complete.
The Small Cell Forum's CEO Sue Monahan says that small cells will be crucial for indoor 5G coverage, but challenges around business models, siting ...
People, strategy, a strong technology roadmap and new business processes are the key underpinnings of Telstra's digital transformation, COO Robyn ...
Eric Bozich, vice president of products and marketing at CenturyLink, talks about the challenges and opportunities of integrating Level 3 into ...
Epsilon's Mark Daley, director of digital strategy and business development, talks about digital transformation from a wholesale service provider ...
Bill Walker, CenturyLink's director of network architecture, shares his insights on why training isn't enough for IT employees and traditional ...
All Videos
|
On-the-Air Thursdays Digital Audio
Special Huawei Video
Tweet This