Comments
"Improve"
I selected "Targeted advertising"...but "improve" is a relative concept here. I don't want targeted advertising toward me to be improved. I don't want to be stalked. But it's all a matter of perspective.
All things being equal, I actually think AI has the potential to improve search and recommendation engines the most/the best. I strongly suspect cable companies and content providers will fail to take full advantage here, however. After all, Netflix used to have an all-powerful recommendation engine -- until the company decided that they could be far more profitable shoving a bunch of crap down our throat that it wants us to watch rather than making earnest and honest recommendations based on our preferences.
Re: "Improve"
I think "opt in" is an important part of targeted advertising. At one point the cable industry discouraged the use of "targeted" advertising; instead they wanted everyone to use "addressable" advertising.
Re: "Improve"
@Mike: "Opt in" is also going to be essential from a compliance standpoint, what with GDPR (and attendant NIS Directives) around the corner. No more pre-checked boxes!
mpouraryan
11/20/2017 11:14:12 AM
User Rank Platinum
Re: "Improve"
I selected personalized guides as elements of it is already here with Personalized TV as epitomized by my Amazon FireTV. A lot to be excited about no doubt..as I wish all a great Thanksgiving!!
batye
11/20/2017 11:19:15 AM
User Rank Platinum
Re: "Improve"
@mpouraryan yes, I could not agree more, on the other hand after sooooooo many years we have in Canada Amazon Firetv sticks :) - love it ... Good Thanksgiving to all :)
mpouraryan
11/21/2017 12:10:40 AM
User Rank Platinum
Re: "Improve" (Brief Thoughts)
It will be interesting to see how the future is going to work itself out. Never a dull moment on this thanksgiving week no doubt!!
afwriter
11/20/2017 11:14:59 PM
User Rank Platinum
Re: "Improve"
I also chose this option, I think it has to be. With how much content is being created through OTT now they are going to lose money on those original shows if they don't have a legitimate way to push people towards the shows that they will genuinely like.
mpouraryan
11/21/2017 12:11:35 AM
User Rank Platinum
Re: "Improve"
The key question is Quality, though--and how this is going to evolve.
Re: "Improve"
@afwriter: Yeah, but the shows are supposed to be loss leaders. They wait to see what rises to the top, and then they order new seasons of those shows and new variations of those shows.
It's not a race to the top anymore so much as it is a race to have the most.
elizabethv
11/30/2017 6:10:30 AM
User Rank Platinum
Re: "Improve"
@Joe - <It's not a race to the top anymore so much as it is a race to have the most.> Isn't that the truth! It seems like Netflix and Amazon have a new original series every single day. They recently released "Super Charged Dino Trucks!" Which I find a little pointless. It's kids who are watching the show, they enjoy Dino Trucks - is there a reason it needs to be "Super Charged!" Now?
dlr5288
11/30/2017 11:11:33 AM
User Rank Platinum
Re: "Improve"
I completely agree! I have a Netflix and I was looking the other day and there are so many pointless series on there. They do have a lot of good media, but why all these random shows, movies, etc that no one watches?
elizabethv
11/21/2017 7:53:26 AM
User Rank Platinum
Re: "Improve"
@Joe - Lol, I didn't pick Targeted Advertising because of the word "improve." The only improvement on advertising that exists is non-existent advertising. I always opt for the 1 interactive ad over watching a bunch of commercials. Even though they get absurdly repetitious because they apparently only have a few interactive ads up their sleeves. I'd still rather click through an ad briefly than watch 4 of them drone on. I act like advertising never works on me, but last Friday my oldest son and I saw an ad for Red Robin. It no more than ended and he said, "We should go to Red Robin this weekend." And I said, "Yeah, I think we'll go on Sunday" .... and go on Sunday we did. Freaking advertisements. Targeted Advertisements will just bombard my kids with more toy ads than they already see. Which, thanks to cord cutting, isn't that many.
naickerra
11/22/2017 3:12:03 PM
User Rank Steel
Re: "Improve"
Network and Bandwidth I slected as capex effeciency vs revenue will be key. You cannot build a network if you dont uderstand demand more effcienctly which then allows you to do your ZBB on this new insight more effectlly. Result is increase revenue and margin play.
elizabethv
11/21/2017 8:01:29 AM
User Rank Platinum
Recommendations and Personal Guides
I chose "Recommendations." Given the popularity of people wanting the ability to just pick and choose our cable channels, versus just being forced to take 200+ channels of which we only watch 13. I think we all really just want the ability to watch what we want, when we want. Of course, series seasons seems to ruin that a bit. Otherwise I wouldn't be remiss over this John Oliver break I'm having to endure right now. I love starting my week out with John Oliver. A streaming service that could offer me a just as amazing alternative for these drab times, would be fantastic.
Re: Recommendations and Personal Guides
Recomendations are a lot more fun than network and bandwidth management, but the latter is crucial going forward with the increasing amounts of video on networks and in transit.
elizabethv
11/22/2017 5:26:59 AM
User Rank Platinum
Re: Recommendations and Personal Guides
I suppose my initial thought went to what would be most important for customer service reasons, but then again network and bandwidth management are not quite as obvious, but still important from a customer service stand point. Customers wouldn't use any service that made them sit and stare at a non-functioning screen. This is the reason for the lack of poopularity of Century Link.
afwriter
11/23/2017 7:34:19 PM
User Rank Platinum
Re: Recommendations and Personal Guides
Especially when you have bandwidth taken up by home automation devices and then a family of four are all streaming on separate devices on top of that.
mpouraryan
11/24/2017 3:33:59 PM
User Rank Platinum
Re: Recommendations and Personal Guides
Where will it all end, though? That's the key driving force here.....
afwriter
11/24/2017 6:01:19 PM
User Rank Platinum
Re: Recommendations and Personal Guides
I'm not sure that it ever ends, it will just continue to change.
mpouraryan
11/24/2017 7:43:53 PM
User Rank Platinum
Re: Recommendations and Personal Guides
No one is immune--in today's WSJ, for instance, Greg IP had a column asking the question whether Radiologists must be worried--and how AI may or may not play in role. Will humans matter--that's the ultimate question, isn't it?
dcawrey
11/24/2017 9:22:10 PM
User Rank Platinum
Re: Recommendations and Personal Guides
I really hope AI can help with discovery. I spend way too much time trying to find something I want to watch. There aren't enough genres, as in they aren't specific enough. And what if I only have a certain amount of time? These are things I think AI could really help out with.
mpouraryan
11/24/2017 9:50:46 PM
User Rank Platinum
Re: Recommendations and Personal Guides
We're already there, in my view--My Amazon FireTV Stick already lays out recommendations for all that I watch or listen to--I don't remember if you've checked it out--if not, worth the investment-should be able to have some decent deals on Cyber Monday!! :)
Re: Recommendations and Personal Guides
Yes, We are using Fire stick for some time now and we see recommendations all the time. So AI in practice....
mpouraryan
11/25/2017 11:25:12 AM
User Rank Platinum
Re: Recommendations and Personal Guides
Whether we like it or not, it has arrived--the question that continues to haunt me is whether AI becomes smarter than us...What Ray Kurzweill talked is telling..as I believe I may have shared it, I wanted to again pass it on--an hour worth listening to:
http://thefounder.thedailyoutsider.com/2017/10/on-prowl-ray-kurzweil-disruptive.html
Re: Recommendations and Personal Guides
@mp:
Agree with you. Your question quickly prompted me to think - what would be the impact if AI becomes smarter than human? In my exploration here is what i found , by the same guys Ray.K...
https://www.express.co.uk/news/science/780837/AI-singularity-google-cyborg-ray-kurzweil
mpouraryan
11/26/2017 12:54:58 AM
User Rank Platinum
Re: Recommendations and Personal Guides
The possiblity is before us whether we like it or not--as underscored by what Facebook was up to where the Machine Languages began talking to each other before it had to shut it down--we need to guard against it--and I have repeatedly underscored it in my contributions here.
elizabethv
11/28/2017 9:09:04 AM
User Rank Platinum
Re: Recommendations and Personal Guides
@ms.akkineni - I would assert we're already well on the way to that being the case, if we aren't already there. Someone that is on a Facebook page I follow posted the other day that he was "ISO You're a Kid" which a few people jokingly turned around as if he was making fun of everyone in general. Apparently he had written the post in Spanish, and his phone had automatically translated it to English when he posted it. He was actually looking for some kind of Mexican Haggis, according to his replies.
Re: Recommendations and Personal Guides
@elizabethv:
Ofcourse, very much in agreement with you.
I have heard similar experiences of phone's auto corrections, some times resulting in embarassed situations as well. I have experienced it myself too. Oneday my friend shared her experience:
' She texted her high school son, "what do you want for lunch today?" before she drops his lunch at school. Soon his reply cpmes as " I want a Babe.." only to puzzle her. Later she found out he meant he wants a Bagel but phone corrected that as Babe. ' Very funny....
Re: Recommendations and Personal Guides
@mpouraryan: But are they GOOD recommendations?
This used to be Netflix's model. They used sophisticated, on-the-nose algorithms to determine what you'd like and not like and recommend accordingly.
That's what they used to do.
Now, they just spew out at you whatever it is Netflix thinks you should watch, and who cares what you the customer thinks.
mpouraryan
12/1/2017 1:32:46 AM
User Rank Platinum
Re: Recommendations and Personal Guides
@Joe et. al here in the fab TT Community: Happy December!!
In my experience with Amazon--yes!! But there is a bigger challenge, though as we are deliberating the "Clever Network" as the FT underscored..what I have lamented on a consitent basis....remaining hopeful though despite it all...:
Onward to our new Month....
mpouraryan
12/1/2017 1:32:47 AM
User Rank Platinum
Re: Recommendations and Personal Guides
@Joe et. al here in the fab TT Community: Happy December!!
In my experience with Amazon--yes!! But there is a bigger challenge, though as we are deliberating the "Clever Network" as the FT underscored..what I have lamented on a consitent basis....remaining hopeful though despite it all...:
Onward to our new Month....
JohnBarnes
12/18/2017 2:59:46 PM
User Rank Platinum
Re: Recommendations and Personal Guides
Joe,
Interesting thought is that as market forces keep driving toward a la carte on demand (ALCOD?), recommendations are likely to become a separate thing from content provision, and much more under consumer control. There's a perverse set of tradeoffs: the more a rec-engine forces choices, the more valuable it is to advertisers, but the more it genuinely recommends stuff a consumer will want, the more valuable it is to consumers. A perfect rec engine that always found something you'd love, if it depended solely on consumer fees, would gradually go broke as it was reverse-engineered and competed down to zero profit (per Microeconomics 101). But a dictatorial non-engine (YOU WILL WATCH THIS) would alienate most consumers and also result in zero revenue. That function has a hump somewhere between -- but I suspect not a stable one (i.e. there's probably a max revenue point if everyone in the market colluded in an enforceable way, but there's not a "natural" result that the market drives anyone toward like the equivalent of a Nash equilibrium or a Hecksher-Ohlin balance of trade).
mpouraryan
11/24/2017 10:15:17 PM
User Rank Platinum
Re: Recommendations and Personal Guides (Just before I "go Dark" for the w-end...
..I figured you all might truly get a kick out of this that I picked up from Vala Afshar's Twitter Feed I sometimes feature on my own Feed to underscore some key themes..as I wish all a fab and restful W-End..I did after what was an interesting day (although supposedly we all should have some "downtime" on thanksgiving Weekend:
Re: Recommendations and Personal Guides
@dcawrey: We turn to AI because of scale and complexity. We used to use the TV Guide if we were fancy; if not, we flipped channels. (Sometimes we did both.) Now, scale and complexity have forced us to stare for hours on end at seemingly unending lists of sub-mediocre shows and movies. We want AI to help.
Or so we say we do. Me? I think I want to go back to having a dozen good, competitive channels and a TV Guide (in print!) instead of hundreds of blah channels.
Re: Recommendations and Personal Guides
Completely in agreemnet with you. Absolutely no end for that. As you said rightly it will continue to change and will bring more changes to industry trends resulting in more interesting habits to evolve.
freehe
11/23/2017 7:20:40 PM
User Rank Platinum
Improve
I selected "recommendations and personalized guides".VR will use IoT to help customized the viewinge experience for VR users. It can provide users with recommended VR content and personalized guides to show what it available to watch in the VR device.
Re: Improve
@freehe: I tend to think that marketers will be the great undoing of VR because the whole prime benefit of VR is free exploration -- but product marketers won't like that and will instead try too hard to get people to "explore" certain areas...if not block them off entirely.
And then, what's the point of it being VR?
JohnBarnes
12/18/2017 2:50:36 PM
User Rank Platinum
Re: Improve
Joe, advanced marketing classes nowadays routinely include material on creating and exploiting the illusion of choice. Look at the marvel of guiding people to expensive stuff they don't need that is the modern big-box store or supermarket. The equivalent is probably being worked out for VR right now.
JohnBarnes
12/18/2017 2:47:16 PM
User Rank Platinum
Network and bandwidth, as question is written
It's still television, and television still stinks; deliberately keeping an attention-grabbing device in your home so that you can be distracted and access to you can be resold to advertisers (or alternatively paying actual money to have access to the sorts of things that are on television) is silly from the git-go. But given that interruptions, delays, and various kinds of service-glitches are extremely annoying to consumers who just want to zone out at the screen, and worse than that for the occasional person who watches something with full attention, the potential for improvements that AI can eventually make (by learning more about micro-interruptions than any human ever could, and constantly experimenting to improve performance) is eventually going to make the biggest difference in how much people enjoy sitting in their living rooms staring at a bright moving light while it sucks their brains out through their eyes.
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