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JohnBarnes
JohnBarnes
11/8/2017 10:26:40 PM
User Rank
Platinum
Re: New verse for a familiar song
Adi, mhhf1ve,

Also, it's not a terribly well-publicized fact, but many content providers are well aware that the right advertisements can help attract people to your content (see, for example, the aspirational ads in The New Yorker, or some of the placement of "guy stuff" ads in sports broadcasts.) That's another form of locking up the local/intense appeal early in the process.

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mhhf1ve
mhhf1ve
11/8/2017 2:55:24 PM
User Rank
Platinum
Re: New verse for a familiar song
Attracting eyeballs and making them loyal viewers is key. Netflix grew on this strategy of making it easy to subscribe on almost any platform, so it gained eyeballs -- and it didn't even need to resort to advertising to those eyeballs. But I assume many OTT providers like Divan.TV will make ads part of their revenue stream -- especially since it targets such a focused demographic group.

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afwriter
afwriter
11/8/2017 12:52:00 PM
User Rank
Platinum
Recommendation service
<At Divan.TV, we have developed a unique recommendation service that provides the viewer with personal recommendations on his personal interests. So we are one step closer to the client. >

I would love to hear more about their recommendation service. I think being able to cultivate and then point users toward content they like is a huge element to an OTT service succeeding.

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afwriter
afwriter
11/8/2017 12:24:52 PM
User Rank
Platinum
Channel Stats?
<Also, together with content owners, we have created our own TV channels. These are channels like Yoga TV, Brain TV and Fighter+.>

I wonder how well these "channels" do? I may be wrong but these are more like streaming apps than something you can get through a cable package, right?

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afwriter
afwriter
11/8/2017 12:02:18 PM
User Rank
Platinum
Smart TV Collaboration
<Partnering with the best smart TV vendors such as Samsung, LG, Sony, Phillips and others is also an important part of our strategy>

This is an interesting strategy for Divian. I get that is is a marketing strategy for both parties, but I feel like Divian is definitely getting the better end of the deal here. 

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Adi
Adi
11/8/2017 5:23:54 AM
User Rank
Author
Re: New verse for a familiar song
I think there's also a significant first mover advantage to grabbing the local OTT streaming rights for the good stuff. It becomes more difficult for later entrants to find good content, and then either they spend a lot trying to get it or even more trying to make it -- or they just have a weaker product. 

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JohnBarnes
JohnBarnes
11/6/2017 2:49:24 PM
User Rank
Platinum
New verse for a familiar song
Once again we see that local high-interest content is vital to competitiveness for OTT providers.  Interesting that Divan.TV started with that perception right off the bat, and is doing so well with it. (Maybe even more interesting how many other OTT services either don't see it or are afraid of the costs of implementation).

 

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clrmoney
clrmoney
11/6/2017 12:08:19 PM
User Rank
Platinum
Low Prices for CIS
I thought they already had low prices but I asy whatever works and whats best for business that will be beneficial for them as well as customers.

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