Comments
clrmoney
11/6/2017 12:08:19 PM
User Rank Platinum
Low Prices for CIS
I thought they already had low prices but I asy whatever works and whats best for business that will be beneficial for them as well as customers.
batye
11/12/2017 7:28:27 PM
User Rank Platinum
Re: Low Prices for CIS
@clrmoney at the end better lower prices will atract more customers- the way I see it...
JohnBarnes
11/6/2017 2:49:24 PM
User Rank Platinum
New verse for a familiar song
Once again we see that local high-interest content is vital to competitiveness for OTT providers. Interesting that Divan.TV started with that perception right off the bat, and is doing so well with it. (Maybe even more interesting how many other OTT services either don't see it or are afraid of the costs of implementation).
Adi
11/8/2017 5:23:54 AM
User Rank Author
Re: New verse for a familiar song
I think there's also a significant first mover advantage to grabbing the local OTT streaming rights for the good stuff. It becomes more difficult for later entrants to find good content, and then either they spend a lot trying to get it or even more trying to make it -- or they just have a weaker product.
mhhf1ve
11/8/2017 2:55:24 PM
User Rank Platinum
Re: New verse for a familiar song
Attracting eyeballs and making them loyal viewers is key. Netflix grew on this strategy of making it easy to subscribe on almost any platform, so it gained eyeballs -- and it didn't even need to resort to advertising to those eyeballs. But I assume many OTT providers like Divan.TV will make ads part of their revenue stream -- especially since it targets such a focused demographic group.
JohnBarnes
11/8/2017 10:26:40 PM
User Rank Platinum
Re: New verse for a familiar song
Adi, mhhf1ve,
Also, it's not a terribly well-publicized fact, but many content providers are well aware that the right advertisements can help attract people to your content (see, for example, the aspirational ads in The New Yorker, or some of the placement of "guy stuff" ads in sports broadcasts.) That's another form of locking up the local/intense appeal early in the process.
mhhf1ve
11/13/2017 1:48:03 PM
User Rank Platinum
Re: New verse for a familiar song
> "...the right advertisements can help attract people to your content (see, for example, the aspirational ads in The New Yorker, or some of the placement of "guy stuff" ads in sports broadcasts.)"
Exactly. Correctly targeted ads can almost go unnoticed and become a win-win for both the content distributor and the audeince. It's part of the success of Google -- as its search ads are almost always relevant to the searches that users are performing. Yahoo's search engines previous to Google's dominance were sullied by Paid Placement that allowed irrelevant ads to appear and make the overall experience worse. If only the same sort of thing could be done with video content... however, viewers tolerance for intrusive ads seems to be pretty low.
batye
11/12/2017 7:33:27 PM
User Rank Platinum
Re: New verse for a familiar song
@mhhf1ve yes you are soo right as they basicaly at end able to bring right ad's to the right targeted audence... offering good ROI for the Co. willing to put ad's with them... to get this ad's delivered to the right customer... - the way I see it...
freehe
11/23/2017 10:59:29 PM
User Rank Platinum
Re: New verse for a familiar song
@mhhf1ve. I agree. Divan.TV will have to move towards advertising because eventually they will plateau in terms of growth and will have to find another way to generate revenue.
batye
12/13/2017 2:43:57 AM
User Rank Platinum
Re: New verse for a familiar song
@freehe yes I would see it as a smart move to create good revenue... as everyone looking for a better deals this time...
afwriter
11/8/2017 12:02:18 PM
User Rank Platinum
Smart TV Collaboration
<Partnering with the best smart TV vendors such as Samsung, LG, Sony, Phillips and others is also an important part of our strategy>
This is an interesting strategy for Divian. I get that is is a marketing strategy for both parties, but I feel like Divian is definitely getting the better end of the deal here.
batye
11/12/2017 7:29:39 PM
User Rank Platinum
Re: Smart TV Collaboration
@afwriter yes I could not agree more... as I see it at the end it will be better deal for Divian as they play it very very smart...
freehe
11/23/2017 10:57:45 PM
User Rank Platinum
Re: Smart TV Collaboration
@afwriter, I agree since Divan.TV was a leader in the beginning. Other companies are not trying to catch up to Divan.TV and their success. The key is to get into a market at the beginning. Companies must be innovative. I think sometimes get lucky and sometimes they plan and implement properly like Divan.TV.
afwriter
11/8/2017 12:24:52 PM
User Rank Platinum
Channel Stats?
<Also, together with content owners, we have created our own TV channels. These are channels like Yoga TV, Brain TV and Fighter+.>
I wonder how well these "channels" do? I may be wrong but these are more like streaming apps than something you can get through a cable package, right?
afwriter
11/8/2017 12:52:00 PM
User Rank Platinum
Recommendation service
<At Divan.TV, we have developed a unique recommendation service that provides the viewer with personal recommendations on his personal interests. So we are one step closer to the client. >
I would love to hear more about their recommendation service. I think being able to cultivate and then point users toward content they like is a huge element to an OTT service succeeding.
batye
11/12/2017 7:31:03 PM
User Rank Platinum
Re: Recommendation service
@afwriter I would say yes as they giving users what they want... and customers will respond to it in positive way...
freehe
11/23/2017 10:52:13 PM
User Rank Platinum
Divan.TV
In just eight years Divan.TV has grow to provide service in 200 countries and have 1.5 million users. I wonder what the revenue generated is from those numbers. They also have a large catalog with 200 live channels. This is super growth in just eight years. Anything is possible with the right vision, leadership and technology infrastructure.
freehe
11/23/2017 10:55:01 PM
User Rank Platinum
Kolodyuk
Kolodyuk uses a great approach to start Divan.TV. He did research and look at previous advice from industry experts. He knew how to analyze markets and was able to select the appropriate target market for his goals and was able to meet the market needs.
If only every company used this approach we would be able to get the products and services we want and need.
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