Comments
elizabethv
10/17/2017 9:19:26 AM
User Rank Platinum
SnapChat
To my knowledge, SnapChat is largely popular among teens and young-twenty-somethings. I've personally never used it and had no idea what the premise behind it even was until about a year ago. And while I think it's a cute idea, I also think that the fact that everything is deleted forever, almost hurts any kind of long-term, mass embracing of the service. Not to say it couldn't be around long term, but in my opinion, the audience will be far more cyclical than say Facebook.
Ariella
10/17/2017 10:00:55 AM
User Rank Author
Re: SnapChat
@elizabethv It was just in the news. NBCUniversal and Snap announced Tuesday they are deepening their existing relationship to form a studio to create original content for Snapchat, "The as-yet-unnamed studio has a deal with production company Donut Studios to create scripted short-form shows targeting 18- to 24-year-olds—giving advertisers an opportunity to reach a generation that is switching away from traditional media, while still positioning themselves aside TV-like content. "
elizabethv
10/18/2017 9:13:00 AM
User Rank Platinum
Re: SnapChat
@Ariella - That's a great idea. Though it really doesn't change my answer. Lol. It sounds a bit like that skit thing that Neil Patrick Harris did, Dr. Horrible. And while it was mildly popular, it certainly wasn't life changing in any way. I applaud their attempt at changing things up, but I'll hold off on being positive about it until I've received further information.
Ariella
10/18/2017 9:20:20 AM
User Rank Author
Re: SnapChat
@elizabethv I didn't mean you had to change your answer, just that it's an intersting development in terms of Snap staking out its territory with a focus on content for a particular age group.
afwriter
10/18/2017 10:41:35 PM
User Rank Platinum
Re: SnapChat
@Elizabeth I feel like we are in the same demographic areas in almost every way I am with you in never using Snapchat. I know how it works, but I have never liked the idea and I will continue to argue that it is a useless app bolstered by cheap marketing to high school kids. It may not be today, it may not be tomorrow, but someday Snap will go the way of Vine.
freehe
10/21/2017 5:41:35 PM
User Rank Platinum
Re: SnapChat
@afwriter, I agree. Snapchat will have to develop other products and services to remain competitive because the interests of millennials can quickly change, they are not always loyal to products. Hopefully SNAP will stick around.
mpouraryan
10/22/2017 4:26:25 PM
User Rank Platinum
Re: SnapChat
The founders of Snapchat were very courageous to turn down Facebook as they did--Facebook also needs to be very vigliant.
freehe
10/21/2017 5:41:36 PM
User Rank Platinum
Re: SnapChat
@afwriter, I agree. Snapchat will have to develop other products and services to remain competitive because the interests of millennials can quickly change, they are not always loyal to products. Hopefully SNAP will stick around.
freehe
10/21/2017 5:39:17 PM
User Rank Platinum
Re: SnapChat
@Ariella, @elizabethtv, I just read an article about the founder and the CEO of SNAP who are both billionaires under 30. Although the company is profitable they will have to change their business model or expand into other markets whch it seems they are doing with NBC.
Ariella
10/21/2017 9:04:55 PM
User Rank Author
Re: SnapChat
@freehee well, they are adpating somewhat, though stil focusing on the younger demographic.
mpouraryan
10/22/2017 4:17:34 PM
User Rank Platinum
Re: SnapChat
Yes That's correct--and I would not be surprised if Comcast (NBC Universal's Parent) does not expand this even further (as it has, say, with BuzzFeed; Vox; etc.).
freehe
10/21/2017 5:43:49 PM
User Rank Platinum
Snap Snap
I've never used Snapchat either. I also have never used Instagram but have reach articles about how it is helpful for business owners. Maybe Snapchat will get bought by another company and it will get saved from the fate of Vine.
afwriter
10/21/2017 11:21:00 PM
User Rank Platinum
Re: Snap Snap
I took a social media management class where they would not stop talking about how Instagram is the future of advertising. I know that some companies have had success using Snap for marketing but Instagram is the better tool to use in that case.
mpouraryan
10/22/2017 4:13:01 PM
User Rank Platinum
Re: Snap Snap
I found it "kind of strange" that I was in the majority (for once) noting that how Snap will survive as a "Niche Player"--Snap has one edge (that was recently underscored) about the news and the advent of fake news that Google/Facebook et. al were caught in--Snap is able to be the Engine of choice--how it monentizes, though, is the challenge as we all by now.
Ariella
10/22/2017 4:50:18 PM
User Rank Author
Re: Snap Snap
@afwriter I do hear marketers talking about Instagram a lot more than about SnapChat. It is possible, though, that those who aim for that target audience direct more attention to it.
batye
10/22/2017 11:52:36 PM
User Rank Platinum
Re: Snap Snap
@Ariella it could be related the way we do process information as this days youth do not like to read and more relay on visials/video/pictures/photos :)
Ariella
10/23/2017 10:54:27 AM
User Rank Author
Re: Snap Snap
@Batye I'm sure you're right. Many want to take in info through video rather than text. I'm the type of dinosaur who tends to prefer text, though I do appreciate some good visuals that present stats and the like clearly.
batye
10/23/2017 11:30:50 AM
User Rank Platinum
Re: Snap Snap
@Ariella yes as youth better with technology than us older generation...
Ariella
10/23/2017 12:58:34 PM
User Rank Author
Re: Snap Snap
Now I just saw this https://www.theverge.com/2017/10/23/16523568/snap-spectacles-unsold-units-hundreds-thousands-report which indicates less than stellar prospects for Snap:
Spectacles were one of last winter's hottest gifts, but apparently demand for them quickly died off and left Snap in a bad position. The Information reports that Snap expected demand for Spectacles to continue after the holidays and ordered "hundreds of thousands" of additional units. But after it opened sales to a wider audience, that didn't happen, and those units are now reported to be sitting around in warehouses, unsold.
It's not known exactly how many Spectacles have been sold so far, but from the sound of it, Snap may have dramatically over-ordered units of its debut hardware device. Earlier this month, Snap CEO Evan Spiegel said the company had sold "over 150,000 units," which sounds pretty bad in the context of having hundreds of thousands sitting around waiting to be sold; although The Information says that figure includes unassembled units with parts that could potentially be used in other products.
mpouraryan
10/23/2017 3:28:24 PM
User Rank Platinum
Re: Snap Snap
@Ariella: I think that this fact is quite well known--it will be interesting how SNAP continues to navigate through the challenges.
Re: Snap Snap
@Ariella: FWIW, what little reporting I've seen out of The Information -- at least when it was freshly starting up -- has at times seemed to be poorly researched (I'm specifically thinking of a tabloid-like piece that insisted -- based on rumormongering, apparently -- that Amazon was getting into the smartphone business when it most certainly was not).
Perhaps their standards have risen since then... Who knows?
mpouraryan
10/23/2017 3:31:45 PM
User Rank Platinum
Re: Snap Snap
Yes Instagram is coming on in a major way--the question is at what cost? That's the key question.....
Re: Snap Snap
@Ariella: Instagram also seems to have responded better to marketers' demands in various offerings -- and it's really evolved as a marketing platform over the past year.
At least, that's my perception.
afwriter
10/27/2017 11:00:43 PM
User Rank Platinum
Re: Snap Snap
@Joe, the marketing functions of Instagram are so multi-faceted it is amazing. Advertising for big-name players is only the tip of the iceberg. I have to agree with you about its evolution as a marketing platform but I don't think that IG or Facebook could have even thought of all the ways that it is being used to market products and promote brands.
mpouraryan
10/22/2017 4:14:21 PM
User Rank Platinum
Re: Snap Snap
Snapchat is the "tool" of choice for the young right now--but Instagram is coming up real fast--and its' parent, Facebook, is also modifying things further--in the "mix" though, there is one more Facebook Planet, WhatsApp< which was left out with its' increasingly video capabilties as well...
afwriter
10/23/2017 5:44:50 PM
User Rank Platinum
Re: Snap Snap
Anytime your stuff works together (IoT for example) is a good thing. The harmony between Facebook and Instagram definitely gives IG an advantage.
mpouraryan
10/23/2017 9:00:47 PM
User Rank Platinum
Re: Snap Snap
The "harmony" seems to be the rule--not the exception unless folks decide to "shut down" the access--that's where it becomes interesting.
Michelle
10/30/2017 2:08:41 PM
User Rank Platinum
Re: Snap Snap
You're right about that. Snap could be on top if it were able to offer more integration. They are doing a lot for marketing folks right now.
elizabethv
10/31/2017 5:36:33 AM
User Rank Platinum
Re: Snap Snap
@Michelle - I think marketing is a lot of their niche market. A few of my friends that do MLM's use SnapChat to market their businesses. As I'm not on SnapChat I have no idea what exactly they do, or how effective it is. I'm guessing the idea is appealing at least to some users. Though how people use multiple social media outlets is absolutely beyond me. I barely have time for Facebook anymore.
dlr5288
10/31/2017 1:42:48 PM
User Rank Platinum
Re: Snap Snap
Good points. Personally, I think that Snapchat is taking over a lot of social media’s. For one, it’s easier to use than a lot of them. It’s not overly complicated. Second, it has almost everything to offer. Pictures, talking with friends and family, a messaging portion, magazine articles, etc.
Michelle
10/31/2017 4:23:47 PM
User Rank Platinum
Re: Snap Snap
@Liz That's really interesting. I knew a lot of folks were using Snapchat for different promotions. I hadn't thought of MLM programs. I see them advertised on facebook. I'm not a Snapchat user so I have no idea what the content might look like -- good for them for trying out a newish service.
dlr5288
10/31/2017 7:06:11 PM
User Rank Platinum
Re: Snap Snap
I know a lot of companies use Snapchat. Mostly to get the word out there quickly to as many people as possible. I think most of the younger generation really like the app. So it makes sense to reach out on there.
batye
12/13/2017 2:47:17 AM
User Rank Platinum
Re: Snap Snap
@dlr5288 yes as it good way to bring new customers... and create product hype/wave...
dlr5288
12/18/2017 6:29:35 PM
User Rank Platinum
Re: Snap Snap
Especially if it’s the younger audience you’re trying to reach out to. It’s fast pace and really simple to use.
Snap vs. Instagram/FB
Let's justify my middle-ground answer by putting it this way.
I commonly see people posting their Snapchat-filtered selfies and videos...on Instagram and Facebook.
That should tell you right there that it's no threat to FB/Instagram...but that it can survive on its own (absent FB more directly entering Snapchat's space and beating the tar out of it...but there's something to be said for being first).
elizabethv
10/26/2017 8:25:33 AM
User Rank Platinum
Re: Snap vs. Instagram/FB
@Joe - I agree, I do see a lot of people posting their "Snaps" on Facebook. And it isn't wholly unpopular, so I would imagine it does have the ability to survive on its own. I couldn't imagine it ever taking over the realm of Facebook, but standing on its own, as its own form of social media, I see as completely feasible.
mpouraryan
10/26/2017 10:38:53 AM
User Rank Platinum
Re: Snap vs. Instagram/FB
I "revisited" this today and still think that Snap will be a "niche" player becuase it has a unique offering--and there are the broadcast platforms who are turning to it--but the long-term viablity of it is of concern that I am sure the dynamic duo at the realm of SNAP are well aware of--I know the community agrees--it is fascinating to be witness to it all no doubt.
Re: Snap vs. Instagram/FB
@elizabeth: Moreover, Snapchat has been taking the tack of other socials by making part of their app a news and content platform -- recommending stories and whatnot. Unlike most photo-app startups that have come along (and gone), they certainly understand that they can't just stay put.
freehe
12/25/2017 11:53:17 AM
User Rank Platinum
Doom
Since Snapchat rejected Faceboo's $3billion offer they have raised additional funding. However, it is not as popular with adults over age 18. What are they doing to attract those under age 18? They offer a great feature but I am sure there are still some risks and threats.
dlr5288
12/31/2017 2:32:50 PM
User Rank Platinum
Re: Doom
I think a lot of it has to do with the fact that Snapchat is so easy and quick to use. And helps you stay connected with friends super smoothly.
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