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batye
batye
11/3/2017 12:07:02 PM
User Rank
Platinum
Re: Divan.TV
@Ariella I would say it depends how you look at the numbers and ideas... as for most streming services adds do play a big revenue part.... in they earning model... but Netflix playing by it own set of rules... 

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Shaunn
Shaunn
10/21/2017 6:42:32 PM
User Rank
Platinum
Anti-Netflix
The formula for eastern European success is quite different from how Netflix operates here in the states. They'll really have to create something new to break into such a radically different market. Just the target price alone is like a brick wall for profit margins.

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afwriter
afwriter
10/20/2017 9:56:37 AM
User Rank
Platinum
Re: Divan.TV
I wonder if they don't want to share because they don't want to show the public how bad some of their originals have done. I'm sure there are other reasons but you'd think they'd be all about sharing viewership data to brag about how well they're doing. 

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Ariella
Ariella
10/20/2017 9:28:32 AM
User Rank
Author
Re: Divan.TV
@Adi Netflix contends that it doesn't have to make the info public b/c it doesn't sell ads, but Nielsen apparently feels there is still some value in the numbers.

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Adi
Adi
10/20/2017 6:47:45 AM
User Rank
Author
Re: Divan.TV
Ariella - Yes, I saw that as well, and actually posted something on it on Light Reading yesterday. I think Netflix is facing an uphill battle refusing to share viewership data. This puts immense pressure on them to share some of it, at least at a high level.

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Ariella
Ariella
10/19/2017 1:06:22 PM
User Rank
Author
Re: Divan.TV
Very interesting news on Netflix in the WSJ now about Nielsen's count of its viewership. See https://www.wsj.com/articles/nielsen-offers-broad-insight-into-netflix-ratings-1508320800 (might be behind a paywall, I'm subscribed)

Nielsen will be able to measure Netflix shows using metrics similar to traditional TV ratings, including number of viewers, age, gender and frequency of viewing, and do so without help from Netflix or studios, the company said. The company isn't yet measuring Netflix viewing on mobile devices.

Eight television networks and production studios, including A+E Networks, Disney-ABC Television Group, Lions Gate, NBCUniversal and Warner Bros., have already signed on to subscribe to the service, Nielsen said.

"What's been missing here is data that enables asset owners to understand the behavior of consumers" across subscription online video services, said Megan Clarken, president of Nielsen's media measurement division Watch. "The reason we're focusing on Netflix is they are the predominant SVOD provider in the marketplace—the SVOD that our clients have been asking us to provide transparency and measurement of for some time."

 


It goes on to say that Netflix denies the accuracy of Nielsen's count, claiming it way below its actual viewerinship. One way they both could be correct, though, is that Nielsen is not measuring the number of views on a smartphone or tablet.

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srufolo1
srufolo1
10/18/2017 11:25:44 PM
User Rank
Platinum
Divan.TV
Netflix would not do well in Eastern Europe and Russia with cultural and language complexities and given the fact that they refuse to pay the price. That and the new regulation imposing a 20% foreign ownership equity limit on OTT platforms with more than 100,000 subscribers.

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freehe
freehe
10/17/2017 9:46:54 PM
User Rank
Platinum
Strategy
It sounds like service providers did not do enough research on the market and regulations in Europe. What consumers want in the U.S. may not be the same in other countries. Service providers will have to develop a different set of products for consumers and will have to keep pricing low.

With Netflix leaving, I suspect additional U.S. companies impacted by regulations will also leave Europe.

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freehe
freehe
10/17/2017 9:39:32 PM
User Rank
Platinum
Collaborate
Evventually service providers will have to collaborate to remain competitive and ensure the market remains steady. It will help lower prices for consumers and keep the pricing in the $3 - $5 range.

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freehe
freehe
10/17/2017 9:36:27 PM
User Rank
Platinum
Hurdles
I am not surprised about all the hurdles U.S. companies experience trying to sell content in foreign countries. Due to cultural differences, customs, traditions and language barriers it is also impossible to provide content that will appeal to non-U.S. consumers.

 

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