Contributors   |   Messages   |   Polls   |   Resources   |  
Comments
Newest First | Oldest First | Threaded View
<<   <   Page 3 / 4   >   >>
JohnBarnes
JohnBarnes
9/25/2017 10:00:48 PM
User Rank
Platinum
Re: Comcast has SD-WAN
Ariella,

Yep, and car sound systems make great strides but cars remain, for purposes of transportation, pretty much what they were.

Video quality on phones goes up but signal quality for talking ot people isn't noticeably better than a 1960s landline.

It's the new and peripheral functions, not the core and central ones, that get to be NEW and IMPROVED.

50%
50%
Ariella
Ariella
9/25/2017 9:36:23 PM
User Rank
Author
Re: Comcast has SD-WAN
@JohnBarnes There actually have been some innovations in the instant cooking, including some boxed meals that require no refigeration and then heat themselves through a chemical reaction -- so no appliances needed. But ifyou ant real home-cooked food taste, you won't find it there. So we get new and improved methods of preparation but no necessarily new and improved products in terms of quality of taste.

50%
50%
JohnBarnes
JohnBarnes
9/25/2017 9:25:51 PM
User Rank
Platinum
Re: Comcast has SD-WAN
Ariella,

Consider the humble frozen dinner, once known as the TV dinner. Once they had to be heated in conventional ovens, took as long as making a quick meal from scratch, and tasted like crap. Now, with microwave, they can be heated without heating the kitchen, take just a couple of minutes -- and still taste like crap.  But what has happened is that most of the funcitons of a meal (other than stuffing in enough calories to stay alive) went away with the old version, and the features that were later added to the old version (speed, convenience, keeping raccoons from looking forward to your garbage) became what it was "really" about.  So, no, it's not that we formely had "old and lousy." It's that we now have "something from a different category set altogether, whether for good or ill".

50%
50%
Ariella
Ariella
9/19/2017 7:01:20 PM
User Rank
Author
Re: Comcast has SD-WAN
@JohnBarnes that reminds of an "All in the Family" episode in which Archie's son-in-law complained about everything being labelled "New and Improved." He said, "What did we have before, old and lousy?"

50%
50%
mpouraryan
mpouraryan
9/19/2017 3:54:16 PM
User Rank
Platinum
Re: Comcast has SD-WAN
You lay out @JohnBarnes the exact case as to why we should not ever be "taken in" by the latest and greatest--and only to let it all work thru it--as eptiomized of course by the iphone X--as there is "of course", the impact on the planet itself that should "hopefully" be of concern to all:

https://www.globalcitizen.org/en/content/iphone-x-apple-environment-pollution-smartphones-k/

50%
50%
JohnBarnes
JohnBarnes
9/19/2017 2:40:06 PM
User Rank
Platinum
Re: Comcast has SD-WAN
Ariella, 

Speaking as a guy with too many years in sales, yeah, the drive to upsell is surely part of it.

But speaking as a guy with too many visits to wherever the tech frontier was in my lifetime, another problem is that the tech advances so fast that it is really hard to follow the zeroth law of marketing, "always convert features to benefits."  The engineers have something working in June that was laboratory experiments in April and a theoretical-possibility paper in January ... how is the salescritter (in July) supposed to tell the customers  why they want it? The tendency to fall back on pulling random sentences from the engineer reports, or to simply declare it's NEW! and IMPROVED!, or to pack buzzwords together and hope other people don't understand any more than you do, is pretty overwhelming, especially when it may really not be practical to figure out the real feature-to-benefit match (for one thing, so much of that comes from experience).

50%
50%
mpouraryan
mpouraryan
9/19/2017 12:11:45 PM
User Rank
Platinum
Re: Comcast has SD-WAN
These  providers have to figure out a way to squeeze out revenue especially as "cord cutters' continue onward. 

50%
50%
Ariella
Ariella
9/18/2017 3:16:02 PM
User Rank
Author
Re: Comcast has SD-WAN
@JohnBarnes True, though I often get the impression that the tech producers are making more features and options than I want just to try to upsell me. Certainly, that's the case with my internet service. I don't need the speediest, just the speed that handles what I currently do. And I'd rather keep my subscription price steady than keep upgrading.

50%
50%
JohnBarnes
JohnBarnes
9/18/2017 3:10:02 PM
User Rank
Platinum
Re: Comcast has SD-WAN
Ariella, DCawrey,

The catch is that technical possibilities are now advancing so fast that to a great extent the users not only have trouble keeping up with what's on the menu, they have trouble understanding what it is even when it's available. A lot of current cutting-edge marketing consists of trying to figure out which features will seem valuable to a customer trying the thing out, rather than the old kind of marketing where you just give them a list of possible benefits and features and ask them to check the ones they want.

50%
50%
Ariella
Ariella
9/18/2017 2:02:10 PM
User Rank
Author
Re: Comcast has SD-WAN
@dcawrey peole forget the simple principle that you should design the tech for the user -- not make the user conform to the tech.

50%
50%
<<   <   Page 3 / 4   >   >>


Latest Articles
Italy's 5G auction could exceed a government target of raising €2.5 billion ($2.9 billion) after attracting interest from companies outside the mobile market.
The emerging-markets operator is focusing on the humdrum business of connectivity and keeping quiet about some of its ill-fated 'digitalization' efforts.
Three UK has picked Huawei over existing radio access network suppliers Nokia and Samsung to build its 5G network.
Vendor says that it's its biggest 5G deal to date.
Verizon skates where the puck is going by waiting for standards-based 5G devices to launch its mobile service in 2019.
On-the-Air Thursdays Digital Audio
Orange has been one of the leading proponents of SDN and NFV. In this Telco Transformation radio show, Orange's John Isch provides some perspective on his company's NFV/SDN journey.
Special Huawei Video
10/16/2017
Huawei Network Transformation Seminar
The adoption of virtualization technology and cloud architectures by telecom network operators is now well underway but there is still a long way to go before the transition to an era of Network Functions Cloudification (NFC) is complete.
Video
The Small Cell Forum's CEO Sue Monahan says that small cells will be crucial for indoor 5G coverage, but challenges around business models, siting ...
People, strategy, a strong technology roadmap and new business processes are the key underpinnings of Telstra's digital transformation, COO Robyn ...
Eric Bozich, vice president of products and marketing at CenturyLink, talks about the challenges and opportunities of integrating Level 3 into ...
Epsilon's Mark Daley, director of digital strategy and business development, talks about digital transformation from a wholesale service provider ...
Bill Walker, CenturyLink's director of network architecture, shares his insights on why training isn't enough for IT employees and traditional ...
All Videos
Telco Transformation
About Us     Contact Us     Help     Register     Twitter     Facebook     RSS
Copyright © 2024 Light Reading, part of Informa Tech,
a division of Informa PLC. All rights reserved. Privacy Policy | Cookie Policy | Terms of Use
in partnership with