Contributors   |   Messages   |   Polls   |   Resources   |  
Comments
Newest First | Oldest First | Threaded View
Page 1 / 2   >   >>
dlr5288
dlr5288
8/30/2017 1:57:24 PM
User Rank
Platinum
Re: Revenue
I agree. I believe it's a balance. Reaching out to a younger audience is important. However, keeping maybe an older audience interested is equally crucial.

50%
50%
freehe
freehe
8/27/2017 9:54:36 PM
User Rank
Platinum
Re: Pay-TV
@dchampagne70, @DHagar,  It is very simple. All customers want is good service at an affordable price Unfortunately most companies have a different definition of "affordable" than their customers.

50%
50%
freehe
freehe
8/27/2017 9:50:36 PM
User Rank
Platinum
Cord Cutting
""Pay-TV providers do face a challenge as they face growing pressure from cord-cutters, with every quarter being described as "the worst cord-cutting quarter ever." But even as younger viewers are flocking to OTT services, traditional TV viewing continues to account for the majority of video viewing time and the substantial majority of households continue to subscribe to pay-TV, at least in the US."

Cord-cutting has been occurring for years but it doesn't seem as though any provider has developed an effective solution to reduce cord-cutting. It would make sense to develop a plan to reduce cord-cutting. Do surveys and get feedback from customers on why they are cutting the cord and develop a solution around that.

50%
50%
freehe
freehe
8/27/2017 9:49:13 PM
User Rank
Platinum
Revenue
"Operators face a dilemma: should they continue to invest in a business with declining (but still substantial) revenue, or focus on developing new channels of distribution aimed at younger viewers?"

I think this requires a delicate balancing act. Providers could become niche and target only younger views and eliminate TV viewing. However, they would lose a large amount of revenue in advertising.

 

50%
50%
mpouraryan
mpouraryan
8/19/2017 4:26:54 PM
User Rank
Platinum
Re: Tightrope
How cheap?  It can't get cheaper than free?   On the news front, for instance, there are moves already--AL Jazeera; CBSN; SkyNews--but then what?  How does one value "free"? 

50%
50%
mpouraryan
mpouraryan
8/19/2017 4:25:27 PM
User Rank
Platinum
Re: Tightrope
...and when on top of that you have what I view as Indepdent players having their own production outfits, it presents even more of a challenge--I was thinking about this..and admittedly a bit jealous: 

https://www.bloomberg.com/news/articles/2017-06-19/chinese-social-media-stars-get-their-shot-at-global-celebrity

 

50%
50%
dcawrey
dcawrey
8/16/2017 12:52:15 PM
User Rank
Platinum
Re: Tightrope
Make it cheap, give me a lot of channels. That's all this viewer really needs. With so many service options, keeping it simple might be the smartest route. 

 

50%
50%
elizabethv
elizabethv
8/16/2017 8:15:51 AM
User Rank
Platinum
Re: Tightrope
@afwriter - You're right, we all have our own needs and wants when it comes to Pay-TV.  In my opinion, a big part of that is because they tend to cost us a lot of money. If you want $80 from me a month, I have expectations. Versus a service that is only $10 a month, I'm probably going to be a little more flexible. But then, Netflix makes me perfectly happy, and that's only $10 a month, so they manage. And really, anymore, that's what any pay-TV service is competing with - especially where my business is concerned.

50%
50%
Adi
Adi
8/15/2017 5:04:10 AM
User Rank
Author
Re: Tightrope
afwriter - it's not an easy business to be in, that's for sure. In some ways, I think running a business that generates high revenue but is losing market share is the worst position to be in, because it's very hard to know which basket to put your eggs in -- should you defend market share in the established business, which is what still pays your bills, or do you pivot to the new business, where revenues are limited and the long term future is uncertain?

50%
50%
afwriter
afwriter
8/14/2017 11:08:04 PM
User Rank
Platinum
Tightrope
This graph perfectly shows what a tightrope service providers walk. We all want to have our cake and eat it too when it comes to TV (I'm no exception), it's amazing that they are doing as well as they are. 

50%
50%
Page 1 / 2   >   >>


Latest Articles
Italy's 5G auction could exceed a government target of raising 2.5 billion ($2.9 billion) after attracting interest from companies outside the mobile market.
The emerging-markets operator is focusing on the humdrum business of connectivity and keeping quiet about some of its ill-fated 'digitalization' efforts.
Three UK has picked Huawei over existing radio access network suppliers Nokia and Samsung to build its 5G network.
Vendor says that it's its biggest 5G deal to date.
Verizon skates where the puck is going by waiting for standards-based 5G devices to launch its mobile service in 2019.
On-the-Air Thursdays Digital Audio
Orange has been one of the leading proponents of SDN and NFV. In this Telco Transformation radio show, Orange's John Isch provides some perspective on his company's NFV/SDN journey.
Special Huawei Video
10/16/2017
Huawei Network Transformation Seminar
The adoption of virtualization technology and cloud architectures by telecom network operators is now well underway but there is still a long way to go before the transition to an era of Network Functions Cloudification (NFC) is complete.
Video
The Small Cell Forum's CEO Sue Monahan says that small cells will be crucial for indoor 5G coverage, but challenges around business models, siting ...
People, strategy, a strong technology roadmap and new business processes are the key underpinnings of Telstra's digital transformation, COO Robyn ...
Eric Bozich, vice president of products and marketing at CenturyLink, talks about the challenges and opportunities of integrating Level 3 into ...
Epsilon's Mark Daley, director of digital strategy and business development, talks about digital transformation from a wholesale service provider ...
Bill Walker, CenturyLink's director of network architecture, shares his insights on why training isn't enough for IT employees and traditional ...
All Videos
Telco Transformation
About Us     Contact Us     Help     Register     Twitter     Facebook     RSS
Copyright © 2019 Light Reading, part of Informa Tech,
a division of Informa PLC. All rights reserved. Privacy Policy | Cookie Policy | Terms of Use
in partnership with