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afwriter
afwriter
7/27/2017 12:18:22 PM
User Rank
Platinum
Customer Service
I had to vote customer service because without customers nothing else matters.

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50%
faryl
faryl
7/27/2017 10:31:15 AM
User Rank
Platinum
Re: Flexibility
I agree. I think flexibility can go towards being affordable too, since it allows changing subscriptions to go along with your current usage level/needs.

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mhhf1ve
mhhf1ve
7/25/2017 4:13:56 PM
User Rank
Platinum
Re: Balancing
OTT is the future, so balanicing the incumbent services with the services that are poised to take off seems to make sense... until there's another fad to chase.

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freehe
freehe
7/22/2017 11:12:27 PM
User Rank
Platinum
Re: Flexibility
@elizabethtv. Good point. As a consumer I want flexible options when purchashing a service. Customers that don't offer flexible options lose consumers and market share.

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freehe
freehe
7/22/2017 11:11:14 PM
User Rank
Platinum
Balancing
I chose the "Balancing traditional pay-TV services with emerging OTT service delivery". However I do feel that offering flexible pricing packages for consumers is also important. I guess that's why both options have the same response at 33%.

 

 

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elizabethv
elizabethv
7/20/2017 9:13:45 AM
User Rank
Platinum
Flexibility
To me, flexibility makes the most sense. Not all customers are going to want/demand/need/use the same services. Why cement yourself into a business model that will exclude even part of the market? For obvious reasons you can't make every package completely personal, but allowing for the most customization feasible just makes good business sense. 

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