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ms.akkineni
ms.akkineni
6/29/2017 11:42:12 AM
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Platinum
Re: SD-WAN GTT Deal
@Joe:

SON seems to be pretty interesting concept. I believe that could be a potential solution for future.

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Joe Stanganelli
Joe Stanganelli
6/28/2017 9:55:03 PM
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Re: SD-WAN GTT Deal
@DHagar: On this note, I am far more interested in SD-WAN's potential in elevating us to SONs -- self-organized networks. If a network can one day, on its own, measure and remember traffic demands at certain times and adjust for those proactively ahead of time, that's going to be HUGE.

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DHagar
DHagar
6/28/2017 7:09:55 PM
User Rank
Platinum
Re: SD-WAN GTT Deal
@JoeStanganelli, great points.  The motives will vary.  And there will be a market for those who just want the latest and are afraid of being left behind - they may actually become the mass market - but at least it will advance SD-WAN which is needed for further true transformation.

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DHagar
DHagar
6/28/2017 7:07:00 PM
User Rank
Platinum
Re: SD-WAN GTT Deal
@dcawrey, well certainly they are not the "norm" and the new solutions are one-on-ones, but as the expanded capabilities and markets are developed, and a viable alternative created, I believe that will supersede and outperform the incremental solutions.

I am with you, at lest we can hope for that.

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dcawrey
dcawrey
6/28/2017 4:20:32 PM
User Rank
Platinum
Re: SD-WAN GTT Deal
@DHagar Doesn't seem scalable solutions are available quite yet. 

Here's hoping that happens in the near future!

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Joe Stanganelli
Joe Stanganelli
6/28/2017 2:57:54 PM
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Re: SD-WAN GTT Deal
@Mike: Yeah, it's all basically the networking industry equivalent of: "Sure, I got new clothes, a better haircut, I'm working out, and I've started to see other people, but you're still my number one."

But that's not all there is to it. I remember an interview Carol Wilson did for Light Reading with a Verizon exec about SD-WAN -- and the executive went on to report that since VZ's SD-WAN release, VZ's MPLS business had grown. I suspect this is similar to the notorious Harvard Business School project where they had students work with Wendy's to innovate how to sell more double cheeseburgers -- and the solution (which worked beautifully) was: by introducing a triple cheeseburger.

Why it worked: People would go into Wendy's and think: "Well, I'm hungry, but I don't know if want to go as far as the biggest option -- a double cheeseburger." By introducing a yet bigger option, that impacted people's expectations as well as their self-assessments of their own hunger. Likewise, enterprise networking customers who are relative newcomers to these technologies may not want to invest in the latest and greatest, but they don't want to feel like they're way behind the times.

Just as OTT is sort of a loss leader for companies like Sky Italia (see Part 2 of my recent Q&A w/ Sky Italia's Davide Gandino), perhaps SD-WAN -- for all of its glory -- is starting out as a bit of a loss leader for some organizations to attract business to their networking menu in the first place.

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Mike Robuck
Mike Robuck
6/28/2017 12:08:57 PM
User Rank
Author
Re: SD-WAN GTT Deal
Here's another SD-WAN deployment from today.

@Joe, You might have a point about service providers not wanting to talk about the impact of SD-WAN on their MPLS businesses. I've asked that question numerous times and never heard one say it has. But I guess it doesn't matter since they need both going forward. MPLS is there if someone needs it vs DSL, cable, etc. 

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Joe Stanganelli
Joe Stanganelli
6/27/2017 7:13:56 PM
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Author
Re: SD-WAN GTT Deal
@Mike: Yes, the consensus largely seems to be that MPLS and SD-WAN are not enemies, and that they are meant to coexist.

...or that's just the marketing narrative for SD-WAN to keep from scaring off current MPLS customers. ;)

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DHagar
DHagar
6/27/2017 6:54:48 PM
User Rank
Platinum
Re: SD-WAN GTT Deal
@Mike, excellent focus.  Yes, the key now is to solve real problems through these new capabilities and capacities, as opposed to pushing the technology as the solution.  The deliverable needs to be the focus.  When we take that approach busines "gets it" and views this as more of a true capacity, rather than a cost for purchasing technology.  It puts it in a different category.

In actuality, I believe that SD-WAN can be driven more by the business user than it will be by the IT experts.  The real value is when the technology (IT/Communications) begins to more closely work with business users to solve problems through technology. 

I think that is where the companies, AT&T, etc., are making inroads with platforms that add value and/or solve the business issues.

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Mike Robuck
Mike Robuck
6/27/2017 5:42:05 PM
User Rank
Author
Re: SD-WAN GTT Deal
The security aspect was also brought up in Joe's most recent SD-WAN story with Level 3. From what I hear, businesses really get SD-WAN but, as we have been reading this month, it's not the end-game. The 451 report also said that MPLS wasn't going anywhere soon, which we've heard several times in the other SD-WAN stories this month. I agree, DHagar, being able to dynamically pick the best access route at a given moment is pretty attractive to businesses. 

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