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srufolo1
srufolo1
6/18/2017 6:27:08 PM
User Rank
Platinum
Re: iflix Low Price
@freehe I was also quite surprised at the cavalier attitude these countries have about piracy, and I was unaware piracy was so prevalent to the extent it is almost the norm. Perhaps the laws in those countries are not as stringent as those we have here in the U.S. 

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freehe
freehe
6/18/2017 2:14:41 PM
User Rank
Platinum
iflix Pricing
It is great that iflix can offer lower prices, content that consumers want and give viewers the options to receive high quality service.

If only all U.S. companies followed the same business model they would have less churn and would be able to retain customers. Sigh.

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freehe
freehe
6/18/2017 2:13:05 PM
User Rank
Platinum
iflix Low Price
"Price sensitivity is very high in emerging markets, and free content offered by pirated services is often how users access content.

I had no idea consumers view most content through piracy. It would make sense for the government agencies to implement laws to make piracy illegal.

It makes sense though why consumers in emerging markets engage in piracy sense the Internet service is bad, prepaid plans have limited data and the high costs of bandwidth.

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freehe
freehe
6/18/2017 2:10:37 PM
User Rank
Platinum
iflix Content
"If you see, the content is always organized around genres like "comedy," "drama" etc. We've created a different way of finding content, in our "selections" category, which is designed around what mood you are in. We also have a "celebrities" option, so you can watch what [your favorite celebrity] is watching, and what they are recommending."

I wonder if they are using AI and big data to take customer viewing statistics to provide suggestions viewing options for TV shows and movies to meet the mood category. I would not want to view content based on mood because a computer cannot tell me what movies I want to watch especially what movies I feel fit a certain mood.

I prefer the U.S. categories, comedy, drama, etc.

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freehe
freehe
6/18/2017 2:07:51 PM
User Rank
Platinum
Re: Iflix's MENA Launch
@afwriter, @srufolo1. Good point. I totally forgot about cultural different regarding women and gender. That eliminates a lot of content that is shown in the U.S. This may also require them to create new content that addresses censorship and cultural differences.

 

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freehe
freehe
6/18/2017 2:05:51 PM
User Rank
Platinum
Re: Iflix's MENA Launch
@srufolo1, I agree. Other parts of the country has different views and interests than Americans so content provided has to be specialized based on those interests - religion, traditions, local music/artists, local fashion, etc.

They will have to create content specific to each emerging market down to the local market in a particular region to ensure they are able to obtain as well as retain new customers.

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dcawrey
dcawrey
6/18/2017 1:50:42 PM
User Rank
Platinum
Re: Iflix's MENA Launch
I know Netflix has global ambitions, but it would seem to me localized services are going to do quite well. They have first mover advantage, and are able to adapt to to local market more quickly.

There's probably room for both Netflix and regional services when you think about it. 

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srufolo1
srufolo1
6/16/2017 8:57:35 AM
User Rank
Platinum
Re: Iflix's MENA Launch
@Adi Interesting that Bollywood movies would go over well in North Africa. Some of the content kind of puts the characters in questionable situations regarding the Muslim religion. If North Africa refers to Egypt, they are not as conservative as other Islamic countries. I was in Cairo and felt no need to wear the head covering. It seemed quite Westernized. Bollywood is popular here, too. Slumdog Millionaire and Monsoon Wedding were among my favorite movies.

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Adi
Adi
6/16/2017 6:39:29 AM
User Rank
Author
Re: Iflix's MENA Launch
afwriter, srufolo1 - I think going global is a tricky strategy. You have top pick the right markets and really review the content you offer. As you point out, local content norms can be very different, but also local preferences are different. Major summer blockbusters from Hollywood may not be of as much interest as local fare, featuring local stars. And yet, content from a third country can sometimes appeal -- as Nader says in his comment about Bollywood and Turkish content doing well in north Africa. 

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srufolo1
srufolo1
6/15/2017 9:12:52 AM
User Rank
Platinum
Re: Iflix's MENA Launch
@afwriter  It's got to be a tough one. Censorship is big over there, and you can't show the slightest bit of skin on a woman. That's why it's so smart that iflix created sitcoms especially suited for places like Egypt, etc ... I'm not even sure how big sports, such as soccer, are over in those parts. Then again, they started out in Malaysia, Philippines, etc..., where there is also a Muslim presence. 

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