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dlr5288
dlr5288
7/31/2017 4:40:30 PM
User Rank
Platinum
Re: Pay TV
Yes me too! They're all useful in different ways, but I can't handle having another one..

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elizabethv
elizabethv
7/27/2017 9:14:14 AM
User Rank
Platinum
Re: Pay TV
@afwriter - I COMPLETELY agree with that. I have the same big three and I know I don't have time for any other OTT service. The only thing that might change my mind is a specific OTT provider offering a specific show that I can't watch elsewhere, but want to. Like "Early Edition" I'm dying to watch Early Edition anymore, and no one has it!

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afwriter
afwriter
6/29/2017 5:47:03 PM
User Rank
Platinum
Re: Pay TV
I agree, instead of focussing on a particular group they should follow, or even dictate trends. 

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afwriter
afwriter
6/28/2017 11:53:06 PM
User Rank
Platinum
Re: Pay TV
Even then, you have to deal with OTT overload. I already have Netflix, Hulu, Amazon Prime, and a few other free apps. I am not sure if could handle another provider right now. 

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dlr5288
dlr5288
6/28/2017 2:30:02 PM
User Rank
Platinum
Re: Pay TV
Very true. I know that companies like to focus in on one big group because it's easier. However, one day that group will be gone and then what?

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freehe
freehe
6/22/2017 6:04:07 PM
User Rank
Platinum
Millennials and others
The problem with this thought process is that companies believe or have been brainwashed in thinking that millennial customers:
  • are somehow better than customers in other age group,
  • have unique interests that no other age group has,
  • are the only age group that wants new features,
  • are the only age group thats want information faster and in high quality,
  • are the only age group that watches video and/or streaming data,
  • are the only age group that likes to conduct operations via their mobile phone or moble apps, etc.

I could go on but you get the point. This is simply wrong thinking. If companies spent time finding out what all their customers want they would see a lot of similarities across age groups.

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freehe
freehe
6/22/2017 5:59:44 PM
User Rank
Platinum
Pay TV
Service providers should focus on all customers. One day millennials will be elderly customers and if the company only focuses on millennials they will lose their elderly customers and that part of revenue will be taken by a competitor.

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Ariella
Ariella
6/21/2017 10:00:43 AM
User Rank
Author
Re: Pay TV
@elizabethv Right, they would have to factor in what people are willing to pay. My impression is that people's "anchor" amounts for such services are linked to what Netflix typically charges.

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elizabethv
elizabethv
6/21/2017 9:15:22 AM
User Rank
Platinum
Re: Pay TV
@Ariella - I think YouTube is in a great position to expand. If people are willing to cozy up with another OTT. Because I'd imagine for the newer content you have to agree to go to YouTube Red. With names like Ellen DeGeneres and Kevin Hart they just might make it work. Even I'm interested, but at this point am starting to think I could easily get to the cost of my previous cable bill in monthly OTT costs alone. Then the only thing I've gained is entertainment freedom.... 

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Ariella
Ariella
6/20/2017 9:15:31 AM
User Rank
Author
Re: Pay TV
It appears that YouTube is poised to become a greater contender in this space. According to this:

CANNES, France—YouTube sees a big opportunity in original content.

The Google-owned site announced deals for 40 original programs with talent including Ellen DeGeneres, Kevin Hart and Demi Lovato. By the end of the year, YouTube expects it will have 50 new programs exclusively for the site.

After her Cannes keynote on Monday, YouTube's global head of original content, Susanne Daniels, spoke about the video giant's foray into original content. While YouTube has traditionally leaned on its popular creators who have amassed millions of fans and user-generated content, more and more deals are happening with large traditional film studios like Lionsgate and Sony. Daniels said that as YouTube invests more in programming, she'd like for half of content to come from traditional film companies with the other half coming from other creators including YouTube celebrities or digital production companies such as BuzzFeed.

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