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DHagar
DHagar
6/19/2017 4:47:01 PM
User Rank
Platinum
Re: Pay TV
@dcawrey, great vision!  Yes, entertainment is becoming our individual right to develop the world we choose (from news, to sports, to movies, to TV viewing, etc.)  I also see the lines blurring between education and education and learning. 

It can be a great "equalizer".

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dcawrey
dcawrey
6/18/2017 2:24:46 PM
User Rank
Platinum
Re: Pay TV
Operators need to cater to everyone. It's bad business to ignore a certain subset of customers. 

When it comes to customer choice, consumers are in a golden age of entertainment. And with things like driverless cars and AI around the corner, we're going to need more entertainment than ever before. 

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DHagar
DHagar
6/15/2017 5:22:48 PM
User Rank
Platinum
Re: Pay TV
@elizabethv, I think your experience will become more the norm, interests will not be restricted to age.  With social media, and the multiple channels for entertainment now, the segmentation is not as relevant by channels and/or age.

Plus your example provides another reason to open up cross-generational interests - families can use this as a shared experience.

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DHagar
DHagar
6/15/2017 5:18:57 PM
User Rank
Platinum
Re: Pay TV
@srufolo1, plus I believe that the "aging" and interests is different today.  You truly are having cross-generational interests that require a new way to track markets and expenditures for more accurate market demographics.

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afwriter
afwriter
6/14/2017 11:46:17 PM
User Rank
Platinum
Re: Pay-TV for everyone
<a big part of their decision to do business with a company is customer service. Offer solid customer service that is useful and helpful to all generations, and their company will be successful. >

Isn't that the truth. Companies have been skating by too long being the only player(s) in town and not caring about their customer service. Now that they actually have competition they have to take care of their customers in order to keep those profits.

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afwriter
afwriter
6/14/2017 11:38:30 PM
User Rank
Platinum
Re: Pay TV is an Option
This would be perfect for me. I am glad Adi steered me in this direction and I hope that I can get my hands on one. 

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srufolo1
srufolo1
6/14/2017 9:33:29 AM
User Rank
Platinum
Re: Pay TV
@elizabethv  You've definitely described the situation very well. Labels mean nothing. I am considered a Baby Boomer. I also used the Dewey Decimal system. When I started as a reporter at a local newspaper in Pennsylvania, I tracked sources down by telephone and by going out to find them. I learned their titles and how to spell their names correctly by asking them. And everything needed to be accurate. "Fake news" was unheard of! That would be grounds for termination. My first cellphone was a Motorola flip phone at the age of 38. My viewing of choice is still television, although I really was never much of a TV-watcher. Labels like Baby Boomer, Millennials, Generation X, Y or Z mean nothing to me.

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elizabethv
elizabethv
6/14/2017 8:43:39 AM
User Rank
Platinum
Re: Pay TV
@DHagar - Exactly! Why would any business want to limit who can access their product? (Obviously there are some exceptions) but for things like technology, especially TV, my grandparents down to my kids watch television. That's Ages 8 down to 3 months. (My 3 month old loves to watch TV.) While my 3 month old isn't making any viewing decisions, my grandparents definitely are. And they love being able to call Samsung for tech support, who are always extremely polite and helpful to them. 

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elizabethv
elizabethv
6/14/2017 8:35:56 AM
User Rank
Platinum
Re: Pay TV
@srufolo1 - I recently learned there are actually different variations on this "generation" thing. And I found one I prefer because it created a small buffer between Generation X and Millenials with a Generation Y. It actually placed me in Generation Y (in other charts I'm at the very start of the Millenial Generation.) I agree though with the addition of Generation Y because I knew the world before technology really took over. I never had a cell phone until I was out of high school (and no one in my graduating high school class had one at the time.) I learned all about the Dewey Decimal system, and my first research papers were all researched with strictly books. I never started using internet references until the end of high school/ college. Somehow, I could wait in a line without whipping my phone out! (I can't do that now, I've lost the ability.) And the Generation after Millenials is Generation Z, some charts place my oldest son in Generation Z, some don't. I can say at nearly 5 years old, he does NOT know how to use a computer, but he can navigate his tablet very well - though he sometimes struggles with my phone. But his Dad and I are very strict with his electronics usage. We prefer our kids to play outside. Though he is starting online Kindergarten in August, so how all of this will change, is anyone's guess. 

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srufolo1
srufolo1
6/13/2017 8:39:17 PM
User Rank
Platinum
Re: Pay TV
@DHagar Thank you! I just think leaving age out of it has is a more sustainable approach to business. People grow older; another group will be replacing Millennials. What will they be called, I wonder? And what will their viewing habits be?

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