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clrmoney
clrmoney
5/31/2017 12:19:39 PM
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Platinum
Mobile Media growing
They say that the media on mobile phones will reach 26% by 2019 so I'm not surprise with these estimations because the mobile world is very popular.

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afwriter
afwriter
5/31/2017 4:33:03 PM
User Rank
Platinum
What about Video?
@Adi doesn't this kind of contradict the rapid growth in social media video, or am I reading it wrong? I would think with Facebook live, Snapchat, Youtube, Etc that mobile media growth would only continue to expand from here. 

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vnewman
vnewman
5/31/2017 4:45:21 PM
User Rank
Platinum
Re: What about Video?
@afwriter - I can only speculate, but perhaps it has something to do with a backlash of some sort and a return to more traditional media OR people have just grown tired with what it out there presently and it is going to take a completely transformative type of app or medium to spur the growth upward.

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dmendyk
dmendyk
5/31/2017 5:45:56 PM
User Rank
Platinum
It's about time
Of course growth will slow. At issue here is the amount of time that people have to use this stuff. At last check, the number of minutes in a day hasn't changed and it's not likely to in the foreseeable future. Yes, the zombification of the masses will continue. But even zombies have their limits.

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afwriter
afwriter
5/31/2017 11:23:07 PM
User Rank
Platinum
Re: It's about time
I kind of thought that too, there comes a time when the day becomes saturated, but I am not sure we are there yet. 

 

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elizabethv
elizabethv
5/31/2017 11:54:28 PM
User Rank
Platinum
Re: What about Video?
@vnewman - What you're saying makes a lot of sense. Personally, I'm a little taken aback by Facebook Live and the insane videos of murders and people dying while others watch and don't report it. It's taking the world in a direction I certainly don't care for. Especially as a mother. I wouldn't mind at all if they just did away with Facebook Live. And really, I think social media in general is just at a standstill. I mean it's fine, but I don't see anything spurring me to use it more than I already do. If anything, I'm pulling away. 

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Adi
Adi
6/1/2017 5:38:36 AM
User Rank
Author
Re: What about Video?
afwriter - It's a good question. You would think video consumption will drive longer engagement, and it is due to grow on mobile devices. A possible explanation could be that video will replace fairly long engagement activities on social media - so people will switch from seeing images and texts to video messages but not necessarily increase time spent substantially. And I think we'll see mostly shorter form videos rather than 60-minute dramas viewed on smartphones. Certainly traffic data is different on mobile and fixed-line networks. Netflix, for example, dominates downstream fixed-line traffic in the US, while YouTube is responsible for far more traffic than Netflix on mobile networks. Plus, the study isn't saying growth will stop - just won't be at the pace we have been seeing. 

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Adi
Adi
6/1/2017 5:41:29 AM
User Rank
Author
Re: It's about time
dmendyk - Yes, i think mobile devices have been able to essentially "create" more time in the day for connected activities by allowing web and app access when none used to be available. But there are finite limits to the number of hours in a day, even for the highly gifted multitasker zombie.

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dmendyk
dmendyk
6/1/2017 9:56:07 AM
User Rank
Platinum
Re: It's about time
To that point, users of mass transit have hours of idle time each week that can be devoted to Facebook updates and cat videos. But they've been doing that for a few years now, so that growth probably is largely accounted for already.

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srufolo1
srufolo1
6/2/2017 6:25:55 PM
User Rank
Platinum
Mobile Media Growth to Slow
I think mobile media consumption via the Internet would be booming. The survey spans 71 countries, so it may include the different viewing habits of other countries, which maybe do not view media on the Internet as much as Americans do.

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