Comments
AR in sports
A bit surprised Revare isn't as bullish on AR in sports content as other TV execs seem to be in my own conversations with them.
We already have some level of AR in regular sports broadcasting today, really. (Best example: the imaginary yellow lines to indicate where the down line is in American football.)
Adi
5/22/2017 4:05:25 AM User Rank Author
Re: AR in sports
Good point -- "virtual" sets, images, graphics etc. as an important part of sports coverage today, much less in the future. Perhaps she sees that more as a broadcast function than a pay-TV issue. She's speaking from the POV of a pay-TV provider, and the AR component is already baked into the video feed by the time it gets to them.
Ariella
5/22/2017 10:23:43 AM User Rank Author
Re: AR in sports
@Adi that makes sense. Also AR can work off your device without special headgear, which is why it likely will find more mainstream applications before VR.
Re: AR in sports
@Ariella: And let's rememberr that, technically, AR is already used in broadcast television -- particularly in the form of that bright yellow line that indicates the next down in American football.
(Of course, if you want to get *really* technical, might one consider the "on-the-screen" drawings that John Madden would do "AR"? I mean, that is augmented reality, fundamentally, right?)
afwriter
5/24/2017 12:05:29 AM User Rank Platinum
Re: AR in sports
@Joe, that is a great point. In that case AR has been around on television for years. The yellow lines are an excellent case to show how AR can make a big difference with even a little change.
JohnBarnes
5/29/2017 6:50:13 PM User Rank Platinum
Re: AR in sports
Joe,
Or the blue glow they put around the hockey puck. Us old guys with slow reaction times finally get to figure out what's going on in a hockey game.
clrmoney
5/18/2017 7:46:43 PM User Rank Platinum
More Video
I like how they have he 4K Video for issues etc. They will make it more accessible and convenient for us and them.
dcawrey
5/20/2017 7:30:23 PM User Rank Platinum
Re: More Video
Sure, it seems everyone is indeed excited about VR. But I keeping reading reports that headsets are not being sold - they are just sitting in inventory.
That's not good news. Hopefully some really cool use case is going to solve this problem.
Adi
5/22/2017 4:03:17 AM User Rank Author
Re: More Video
I think we'll need lighter, cheaper headsets for VR to work. And I wonder if there is a significant TV/Video opportunity for VR even in the long run. I think for certain events, absolutely. But broadly speaking, I'm not sure VR will have a huge impact on the more regular TV/video entertainment experience.
Michelle
5/22/2017 2:02:59 PM User Rank Platinum
Re: More Video
@Adi I think you're right about the size and pricing of headsets. Mainstream adoption will be tough without better headsets at a lower prices.
Re: More Video
@Michelle: Effectively, VR headsets are probably like TVs, VCRs, DVD players, Blu-Ray, and the like -- all once insanely expensive, then eventually coming down.
I tend to think that, as with most advanced entertainment technologies -- the adult entertainment industry is going to have a huge impact here in both driving adoption and bringing the cost down, turning VR into more of an everyday platform.
JohnBarnes
5/29/2017 7:05:10 PM User Rank Platinum
Re: More Video
Just reinforcing your point, Joe -- absolutely nobody in the consumer side of telecommunications wants to admit how much of the last hundred years or so of technical development have been driven/funded by the gigantic market for various kinds of pornography. It is more than big enough to develop and fund VR all by itself, and it will. The question is really just whether any other significant uses will ever develop.
Still, once it's around, it's apt to be used for things; "the street finds its own uses for technology."
afwriter
5/24/2017 12:09:15 AM User Rank Platinum
Re: More Video
I have to agree, I think that price is still a detourant for many people. Until the price comes down, VR will remain a fun luxury instead of an affordable amenity.
elizabethv
5/24/2017 7:27:24 PM User Rank Platinum
Re: More Video
@afwriter - I have to wonder if VR won't be a luxury even with a lower, more reasonable price. Just because people might be deterred from wanting to put a headset on on any kind of regular basis. Personally, when I watch anything, I'm generally doing about three other things, so any kind of headset would just be cumbersome.
dlr5288
5/31/2017 2:02:11 PM User Rank Platinum
Re: More Video
And it's such a good product too! But I agree the price is definitely something that will detour a bunch of people.
Re: More Video
@Adi: From my conversations with TV/video execs and VR people, it seems to be that VR's best use case in this environment is that of the live event -- particularly the live concert.
I think what the future holds is a nifty combination of AR and AI in reality television and -- eventually -- standard serial formats.
BTW, not sure if I said so before, but *great* headline.
elizabethv
5/24/2017 6:53:23 PM User Rank Platinum
Re: More Video
@Adi, I think looking at 3D TV Sales and the media to accompany it is all you need to prove your point. My friends have a 3D TV, and the glasses everyone has to wear, but they almost never watch or use it for any 3D viewing. And for 3D all you need is a pair of glasses, not a whole headset.
Re: More Video
@dcawrey: The headsets are just so expensive. Standard headsets bottom out at, what, $150? And I've seen them as high as $60k!!!
The disruptor, right now, is Google Cardboard (which goes for about $5), but the use case is pretty limited on those things. (And I still haven't figured out how to get mine to work.)
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