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Ariella
Ariella
5/17/2017 1:28:32 PM
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Author
Canada
So Canada's now getting on that bandwagon. We'll have to hear from @batye about whether or not it is something the people there are getting into. 

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afwriter
afwriter
5/18/2017 11:55:03 PM
User Rank
Platinum
Re: Canada
Funny, he jumped into my mind too.

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DHagar
DHagar
5/19/2017 4:47:23 PM
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Platinum
Re: Canada
@Ariella, good thought!  That will be "real" intelligence in the market place.

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Ariella
Ariella
5/19/2017 4:48:54 PM
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Author
Re: Canada
@DHagar yes, I like to get a check on what people who are really in the situation see.

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DHagar
DHagar
5/19/2017 5:12:10 PM
User Rank
Platinum
Re: Canada
@Ariella, smart lady!  That gives clearer insight into the culture and the total response, which serves as a good indicator of future market opportunities.

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dcawrey
dcawrey
5/20/2017 9:13:12 PM
User Rank
Platinum
Re: Canada
500 channels for $75? How is this different from cable again?

Look, I get that cable companies want to cash in on streaming. But this just sounds like cable on a laptop for a lot of money. Doesn't make a lot of sense to me. 

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Michelle
Michelle
5/20/2017 10:19:50 PM
User Rank
Platinum
Re: Canada
@dcawrey That's on top of the cost for Internet service too... I'm thinking this deal isn't such a great one ;)

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freehe
freehe
5/21/2017 9:52:27 PM
User Rank
Platinum
Re: Canada
@Michelle, @dcawrey I don't see the benefit of the skinny bundle to customers. It is great that they are offering a skinny bundle but if it is not affordable customers will not purchase the bundle and will increase churn.

They need to start from scratch and redesign the skinny bundle package. Cable TV is a luxury and based on the economic woes over the past decade customers are looking for ways to cut spending and cable is on the list of reducing spending.

Cable companies need to make cable more attractive and provide bundles that serve multiple types of customers because the one size fits all model no longer works.

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DHagar
DHagar
5/22/2017 5:51:13 PM
User Rank
Platinum
Re: Canada
@dcawrey, maybe I misinterpreted, but I took it that they are delivering a package designed for "usable" (ie customer desired) channels, which would be different than just buying the "store", as is the American model right now - which indeed limits customer choices.

That's why someone in the market, like batye, may be helpful to affirm the Canadian markets and its choices for their consumers.

The value will always be in delivering what the customer "wants"!

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srufolo1
srufolo1
5/17/2017 2:04:13 PM
User Rank
Platinum
Canada's Bell Launches Skinny Bundle
The lack of DVR functions would be a real deal-breaker for cord-cutters in this country.

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Adi
Adi
5/17/2017 5:59:09 PM
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Author
Re: Canada's Bell Launches Skinny Bundle
srufolo1 - I suspect it might a deal breaker in Canada as well. We keep hearing about how youth preferences and media behaviors are similar around the world. Control over time-shifting/on demand viewing is now quite ingrained in twenty-somethings. I can't see them giving it up cheerfully, specially when the entire experience on other OTT services is on-demand.

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DHagar
DHagar
5/18/2017 7:42:49 PM
User Rank
Platinum
Re: Canada's Bell Launches Skinny Bundle
@Adi, fully agree.  That is going to be the demand of the younger generation.  So the companies will how to either limit, or repackage and bundle to the individual tastes as opposed to the carrier and provider.

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freehe
freehe
5/21/2017 9:49:07 PM
User Rank
Platinum
Re: Canada's Bell Launches Skinny Bundle
@dhagar, I agree. Companies need to do customer surveys to find out what customer really want and provide products and services for all customers not just a certain segement or demographic.

The traditional model of delivering products and services is outdated and companies need to change their business models to remain competitive and remain financially stable.

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DHagar
DHagar
5/22/2017 5:53:33 PM
User Rank
Platinum
Re: Canada's Bell Launches Skinny Bundle
@freehe, thanks!  The companies that learn how to do that will reap the benefits of certain consumer markets for the packaged bundles they develop.  This should be more profitable than guessing - and possibly deliver a "win-win" for both the company and the consumer.

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afwriter
afwriter
5/18/2017 11:56:51 PM
User Rank
Platinum
Re: Canada's Bell Launches Skinny Bundle
That was my immediate thought on the subject too. It is why Playstation Vue is the best bang for your buck right now in my opinion.

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clrmoney
clrmoney
5/18/2017 9:12:18 AM
User Rank
Platinum
Canada's Skinny TV service
This is great for Canada Bells for their skinny TV service so hopefully they get good business from customers etc.

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freehe
freehe
5/21/2017 9:47:05 PM
User Rank
Platinum
Canada Skinny
It is great that Canada is now offering skinny bundles and are doing so although they do not experience as much churn as US cable compaines.

I wionder why they haven't offered skinny bundles sooner.

The Telus Corp's company stock price may start to increase due to the recent service offerings which will increase revenue and make sharedholders happy. I might have to buy some stock.

 

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