Comments
Ariella
5/1/2017 12:38:40 PM
User Rank Author
Re: OTT
<And then there is the factor of high living standards - people has a high average income, which makes the barrier of trying new things a whole lot lower. > That's a very insightful observation. We can't forget the simple economics of costs and means that play a role in adoption of new technology.
Re: OTT
It's true that the Nordic countries are very early adapters when it comes to digital services and new technology. I think it's a cultural thing also when you look at gadgets but an important factor is the very high penetration of high speed broadband. This means that the customer experience is very good when streaming. And then there is the factor of high living standards - people has a high average income, which makes the barrier of trying new things a whole lot lower.
Re: OTT
It's true that the Nordic countries are very early adapters when it comes to digital services and new technology. I think it's a cultural thing also when you look at gadgets but an important factor is the very high penetration of high speed broadband. This means that the customer experience is very good when streaming. And then there is the factor of high living standards - people has a high average income, which makes the barrier of trying new things a whole lot lower.
elizabethv
4/30/2017 8:59:08 PM
User Rank Platinum
Re: Blockbuster
@freehe - That's an extremely valid point. I have to wonder if leadership had been more willing to work with consumer demands and changing with the times they might have been able to salvage their brand in the States. I believe they tried allowing customers to get DVD's through the mail at the very end of their life (I believe, why do I think this?) but it may have been too little too late.
elizabethv
4/30/2017 8:57:40 PM
User Rank Platinum
Re: OTT
@freehe - I don't know that they definitely are more eager to adapt to new technolgy (maybe in Asia this is the case) but if so I would say we have a fairly large older demographic with our baby-boomers and looking into it, not all countries carry that same larger older demographic. India I recently learned actually has a very large young adult demographic. I also think there's at least a reasonably sized demographic with an appreciation for life without technology. Again, I think they've fully embraced technolgy in Asia, so there I could see this being the case.
elizabethv
4/30/2017 8:54:23 PM
User Rank Platinum
Re: Awesome!
I had no idea the number of people living alone is rising. That's crazy to me! (Says the person with 3 small children.....) You are right though, Blockbuster did offer kind of an "event" feel to it. Which maybe people just create for themselves anymore. Our family has a family movienight, where I make some kind of special "fun" dinner (this week it will be homemade soft pretzels and sand pudding in a bucket - keep in mind I have little kids) and then we'll pick some movie to watch together, on Netflix or Amazon. So really, Blockbuster could still squeeze in there, if they were an OTT. :-)
elizabethv
4/30/2017 8:48:07 PM
User Rank Platinum
Re: Awesome!
@dcawrey - I was thinking of something similar, though you took it further with only 80s and 90s content. I think that's brilliant. I would imagine there is still a fair number of people in the States that would have a favorable impression of the brand. Especailly people around my age who were just kids when Blockbuster was having its hayday and never really developed a negative relationship with them.
freehe
4/30/2017 7:14:50 PM
User Rank Platinum
Re: Awesome!
@elizabethv, Me too. I was a Blockbuster customer in 2007 but they lost me with the high late fees. I started going to a non-brand name video rental store to save money - they had lower fees and allowed you to view the video for a longer period of time.
freehe
4/30/2017 7:13:16 PM
User Rank Platinum
Re: Blockbuster
@Ariella, good point. Blockbuster went out of business because of bad leadership. They did not have anyone in the company who was forward-thinking or it they did the didn't listen to their recommendations. They could have provided competition for Netflix.
freehe
4/30/2017 7:11:05 PM
User Rank Platinum
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