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JohnBarnes
JohnBarnes
4/24/2017 7:38:22 PM
User Rank
Platinum
Re: Any guesses about whether the orientation to sports is a smart or a risky move?
DHagar,

I think the explanation of why the generation-to-generation sports link broke might be even simpler: the gradual spread of the "everyone has their own screen" model of entertainment. When there was one TV in the house, and everyone watched one thing together, young kids were more or less forced to watch the game, and because of the way young minds work, they couldn't help learning (and asking questions about) how the game worked. It's the same way people used to learn to watch the news, I suspect.

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DHagar
DHagar
4/24/2017 6:15:46 PM
User Rank
Platinum
Re: Any guesses about whether the orientation to sports is a smart or a risky move?
@srufolo1, very true!  And maybe it also points out the disconnects of a more mobile society today?  It is the same thing as neighbors and neighborhoods - many people are not connected in with their local communities!

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DHagar
DHagar
4/24/2017 6:12:59 PM
User Rank
Platinum
Re: Any guesses about whether the orientation to sports is a smart or a risky move?
@JohnBarnes, great insights!

Maybe our generation was too busy watching the sports to build the connecting identity with the younger generations with their teams!

Also, the entire physical fitness priority - led by President Kennedy, made physical exercise more important.  Finally, maybe the younger generation has too much competition for their time with entertain options, and maybe we identified more with sports as it was one of few channels to provide active participation for individuals?

Anyway, times are truly different and we will make a big mistake if we don't understand that.

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afwriter
afwriter
4/22/2017 5:58:09 PM
User Rank
Platinum
Re: Language?
What Adi is saying makes sense, but I have to say that I agree that it is surprising that language isn't a bigger barrier. Even if a majority of users speak French or English you still have two competing languages.

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srufolo1
srufolo1
4/21/2017 8:49:26 PM
User Rank
Platinum
Re: Language?
@elizabethv It is surprising that language nor gender "don't really make a difference." As a linguist, I find that kind of naive. Language is one of the most important factors to consider. Also surprising is that gender does not matter as much either.

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srufolo1
srufolo1
4/21/2017 7:19:55 PM
User Rank
Platinum
Re: Any guesses about whether the orientation to sports is a smart or a risky move?
@DHagar  This is so true about sports fans. Even when the Super Bowl is on, people will watch even if they don't have a team they are truly rooting for, but they won't have the enthusiasm if say, in New York, there is no New York team playing. Sometimes you have to pick another team you will root for, but the interest is just not there.

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JohnBarnes
JohnBarnes
4/21/2017 7:05:37 PM
User Rank
Platinum
Re: Any guesses about whether the orientation to sports is a smart or a risky move?
DHagar,

That's my take as well. I think the younger generation will leapfrog in both the tech they prefer to use AND in what they want to watch with it (how they want to watch, as well). And you're right that people who grew up following a sport because of the experience of watching Dad's (or Grandma's) favorite team, to which they had some personal tie, is where many young sports fans come from. Manchester United and the Cinncinnatti Reds are both coming up on being 150 years old; there are numerous baseball, American football, and ice hockey rivalries going back before 1900. There's nothing like the recruitment channel for new teams and leagues now, and as we've discussed before, almost no one under 30 seems to be interested in watching a whole game anymore.

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srufolo1
srufolo1
4/21/2017 6:42:46 PM
User Rank
Platinum
Re: Any guesses about whether the orientation to sports is a smart or a risky move?
@dcawrey  As the CEO pointed out, age is a big factor there. It appears the younger generation in Africa leapfrogged directly into digital and mobile. And, just as in the U.S., the older generation is content with what they have and reluctant to change, unless they have a little technology knowledge.

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DHagar
DHagar
4/21/2017 5:03:37 PM
User Rank
Platinum
Re: Any guesses about whether the orientation to sports is a smart or a risky move?
@JohnBarnes, great question!  Plus, if they don't have teams they identify with, I think the attraction would be less.  We watch in the US and enjoy watching our favorite teams - from schools we attended and cities we have lived in.

I think the interests would be what's happening in other parts of the world, education, and of course the big draw - entertainment.

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dcawrey
dcawrey
4/21/2017 4:30:14 PM
User Rank
Platinum
Re: Any guesses about whether the orientation to sports is a smart or a risky move?
In places like Africa, TV is going to leapfrog right over the traditional way we watch in places like the US. It's going to be mobile. It's going to be digital. It's going to be watch whereever and whenever. 

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