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mhhf1ve
mhhf1ve
4/4/2017 3:25:41 PM
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Platinum
Re: The rise of OTT video services..
The fate of linear video is going to be really interesting to see. Broadcasters seem to be holding onto their spectrum rights even though they could potentially make a lot of $$$ in an auction that gives up their last remaining licenses to OTA frequencies.... I wonder when the price will be high enough (and the OTT services cheap enough) for broadcasters to give up OTA spectrum rights and go completely virtual over IP...? 

 

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Adi
Adi
4/4/2017 3:04:43 PM
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Re: The rise of OTT video services..
very true...though it seems like there are plateaus to this, ie, stages where stream counts rise so fast and so high, that delivery costs again become an issue, and streaming providers again start pushing for lower costs from their CDN. 

Re: content costs - that'll be interesting to see. Not so much in the streaming space necessarily, but linear channels could see a major cull in coming years. That might bring down prices...or just thin the herd, and only the expensive survive. 

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mhhf1ve
mhhf1ve
4/4/2017 2:46:49 PM
User Rank
Platinum
Re: Build CDN
> "each company has its own calculus for the risk/benefit ratio..."

Yup. Full redundancy for backing up a service is a luxury for a lot of companies. As long as the service has greater than 99% or 99.9% uptime... usually customers will understand a few brief outages? Maybe instead of actually running a full backup, it's a better strategy to have backup *plans* that minimize downtime -- and if the downtime is less than 24hrs or so, then it's okay to operate without having an instantaneous fall back already running.

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Ariella
Ariella
4/4/2017 2:26:50 PM
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Re: Build CDN
@mhhf1ve I suppose each company has its own calculus for the risk/benefit ratio and so can come to different conclusions about these things.

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mhhf1ve
mhhf1ve
4/4/2017 2:22:18 PM
User Rank
Platinum
The rise of OTT video services..
The decreasing costs of building/buying a CDN is also leading to the growth of video streaming services everywhere -- because they can be more reliable and offer decent video service to end users in a cost effective way. So now these video services just have to try to keep content licensing fees manageable.. :P

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mhhf1ve
mhhf1ve
4/4/2017 2:19:47 PM
User Rank
Platinum
Re: Build CDN
> "It's always a balance between cost, management complexity, and end-user QoE."

As is almost everything.... Usually there's a "two out of three" restraint, too. eg. You want it done "fast, cheap, well" -- pick two. 

 

 

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mhhf1ve
mhhf1ve
4/4/2017 2:17:02 PM
User Rank
Platinum
Re: Build CDN
> "they're opting for the somewhat more rare, do put them all in one and then watch that basket."

Ha! Well, it's not actually *that* rare these days. Netflix abandoned all of its own datacenters for AWS -- and created a ChaosMonkey project to help it figure out how to make sure that it could rely on AWS if semi-random things went wrong. So going with a single provider isn't crazy, and smaller companies do it all the time because they lack the resources for full redundancy -- and they just accept the risks as a cost of doing business with a profit margin goal.

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Adi
Adi
4/4/2017 1:05:06 PM
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Re: Build CDN
Ariella - Yes, that's a great way to describe it. It's one basket, so you get to decide how big, what shape, weave etc. Or at least, more so than if you had multiple baskets.

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Ariella
Ariella
4/4/2017 11:39:26 AM
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Re: Build CDN
@Adi I see. Instead of following the "don't put all your eggs in one basket" kind of conventional wisdom, they're opting for the somewhat more rare, do put them all in one and then watch that basket.

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Adi
Adi
4/4/2017 10:33:53 AM
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Author
Re: Build CDN
mhh1fve - Yes, that's a factor as well. Global distributors will need multiple providers in some parts of the world since smaller, local players may offer better coverage than a large global CDN. It's always a balance between cost, management complexity, and end-user QoE.

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