Comments
mpouraryan
3/22/2017 2:10:16 PM
User Rank Platinum
Brief Thoughts....
It is interesting to see that sports continue to be as vibrant as it is despite the on-going challenges at the likes of ESPN with its' struggles.
dcawrey
3/23/2017 1:45:05 PM
User Rank Platinum
Re: Brief Thoughts....
I can't imagine watching a whole game in VR. Maybe I could do the highlights, but it doesn't seem to me that an entire game is feasible.
This is based on the fact that I've tried a few VR experiences, and the shorter the better.
Adi
3/24/2017 1:26:16 PM
User Rank Author
Re: Brief Thoughts....
dcawrey - I think we are still learning about the effect VR has on people. The main reason for VR motion sickness is to do with latency. If turn your head and your field of view doesn't shift fast enough -- under 20-30 ms -- then you will start to feel disoriented and unwell. But it seems to affect some people more than others. And I've also heard comments about VR affecting people differently, more a kind of exhaustion. About 5 minutes and then they just want it to end. But at the same time, others are able to watch for long periods. I suspect we'll also have to "learn" to watch VR, specially fast-motion sports like basketball. And that is usually not good for adoption.
dcawrey
3/25/2017 2:58:34 PM
User Rank Platinum
Re: Brief Thoughts....
@Adi Those are some interesting observations.
It's clear VR needs to become more consistent in experience across users. Now that I think about that, this might be the biggest hurdle to adoption.
afwriter
3/25/2017 9:31:40 PM
User Rank Platinum
Re: Brief Thoughts....
I hadn't heard about VR sickness that is interesting to know. I remember the Virtual Boy by Nintendo and how many problems that caused.
JohnBarnes
3/25/2017 7:27:09 PM
User Rank Platinum
Re: Brief Thoughts....
dcawrey,
Aside from the physical problem, to watch a whole game in VR you really have to know the game very well -- the freedom to look wherever you want means having to choose where to look constantly, and forty years of TV coverage has evolved toward always having the right camera feed for maximum understanding. I have known plenty of fans who really don't care for seeing games live because there's too much extraneous information readily available (and notice how many people have their eyes glued to stadium or area screens even with the game right in front of them). I suspect it takes a pretty knowledgeable fan -- who is also resistant to motion sickness -- to watch a VR game.
Adi
3/27/2017 5:23:33 AM
User Rank Author
Re: Brief Thoughts....
JohnBarnes - You raise an important point. There's a whole lean-back/passive vs. active debate ongoing in this area. The TV experience has largely been about passive viewing, where the narrative takes you where it will, and (ideally) you lose yourself in the storyline and characters. Looking around within the 360-degree video changes the TV experience significantly, and it's not clear that all consumers will want that. Specially if we look past sports, at traditional TV dramas.
JohnBarnes
3/27/2017 7:32:09 AM
User Rank Platinum
Re: Brief Thoughts....
Adi,
For scripted drama it is really hard to imagine. Everything in those has always been based on control of audience access to time, space, information, and sightline. As you say it is not clear that people will want or know what to do with those choices. Much of what they enjoy now was created by artists with years or decades of study, training, and experience. And it is amply demonstrated that many times an audience will really hate something that is essential to their enjoyment.
freehe
4/30/2017 8:42:52 PM
User Rank Platinum
Re: Brief Thoughts....
@Adi, That is a good point. I agree not all consumers want a 360 degree video. I am not interested in it.
mpouraryan
3/26/2017 10:54:56 AM
User Rank Platinum
Re: Brief Thoughts....
It depends on how the technology matures--we still have ways to go.
Re: Brief Thoughts....
@mp:
Agree with you that almost all these things discussed are very premature. But this is a great avenue for companies to explore new technologies. As Adi mentioned in the article, there is lot of millenial crowd in the audience and that is very good to showcast and market these.
dlr5288
3/31/2017 11:56:37 AM
User Rank Platinum
Re: Brief Thoughts....
Very true. And it's important for the younger generation to see these things and learn about what's happening to see if they can grasp the ideas and if they would be interested in the market/product.
Re: Brief Thoughts....
@dlr:
Hopefully our millenials are seeing things that way. Obviously they are very fast in grasping, they need to digest and see how that can be leveraged more efficiently. That puts them in right path to come up with something more creative.
dlr5288
4/29/2017 1:47:23 PM
User Rank Platinum
Re: Brief Thoughts....
Yes I've realized that the younger generations are able to grasp things fairly quickly and are used to change and kind of dive right in when it comes to new technologies.
Re: Brief Thoughts....
But what also could help is - if they think beyond their use and purpose, which can then lead to something new for upcoming trends.
dlr5288
5/30/2017 7:22:48 PM
User Rank Platinum
Re: Brief Thoughts....
True, thinking outside the box can most definitely lead to new and more impressive things! Change can be intimidating at first, but it can also be a really good thing!
Re: Brief Thoughts....
@dlr:
Thinking outside the box is an essential approach. Accepting and dealing with change positively would ceratinly yield positive outcome. Change would often break the monotony and bring in more exciting new outcomes.
dlr5288
6/29/2017 3:14:09 PM
User Rank Platinum
Re: Brief Thoughts....
Exactly! Not only will change interest the employees more, but more importantly the customers. And they'll appreciate a new and fresh idea.
dcawrey
6/29/2017 5:04:29 PM
User Rank Platinum
Re: Brief Thoughts....
March Madness is simply the beginning of what we're going to see in the next few years. The synergies between sports and tech are immense. I expect to see some really cool stuff that will entertain fans in the future.
Re: Brief Thoughts....
@dcawrey:
Exactly..
March Madness is kind of a proof of concept for what to expect with collaboration between sports and technology. We have witnessed that already.
We just need to wait for more in terms of what sports fans could get to see in coming days.
dlr5288
6/30/2017 3:07:23 PM
User Rank Platinum
Re: Brief Thoughts....
And that's what's the most important! Keeping people looking forward to the new things. Keeping things exciting is crucial.
Re: Brief Thoughts....
@dlr:
I also would like to mention that promoting a chnage into market would play a significant role. That's what customers get to hear / see and then it would be their perception. That constructive and simple promotion would surely create an enthusiasm among customer base.
Not to forget, there could also be a flip side to a change. That is unavoidable. We just need to try and see how everything plays out in the market.
Adi
3/24/2017 1:33:11 PM
User Rank Author
Re: Brief Thoughts....
mpouraryan - I think shifts/potential shifts in sports viewership are one of the most interesting areas in the TV business right now. Advertisers really like consolidated audiences; they pay a premium for them. As viewership has fragmented, first with the launch of more and more cable networks, then with digital video production, which makes high quality cheaper, then reality TV, which is even cheaper but draws large audiences, and finally OTT, major sports events have been the one true thing in a media planner's arsenal. Last year, it looked like that was also crumbling, but NCAA viewership might have turned that thinking around. I suspect there will be a few twists and turns before we really know how this is going to play out.
mpouraryan
3/26/2017 10:30:37 AM
User Rank Platinum
Re: Brief Thoughts....
It is indeed fascinating to be witness to it--although it is clear that all content providers (including the NCAA) have a continued challenge on their hands.
freehe
4/30/2017 8:40:23 PM
User Rank Platinum
Re: Brief Thoughts....
@Adi, Great points. Thanks for sharing and providing this insight on these new features. Yes we will have to wait and see.
clrmoney
3/22/2017 2:37:35 PM
User Rank Platinum
NCAA New Features
I like how NCAA are offering the six games in virtual reality. Let see what else they can bring us for entertainment
freehe
4/30/2017 8:37:26 PM
User Rank Platinum
Opportunity
This is how companies remain profitable and competition. Seize an opportunity and capitalize on it. If only all companies knew how to follow this model.
freehe
4/30/2017 8:38:50 PM
User Rank Platinum
VR
VR is great but it can never replace the experience of watching a sporting event on TV on in-person. VR will never be able to replace that experience.
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