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DHagar
DHagar
3/13/2017 7:34:49 PM
User Rank
Platinum
Re: Skinny Bundles
@mpouraryan, good question.  But I don't think they control the answer.  The markets will divide and conquer if they believe they are rulers of the empire!

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mpouraryan
mpouraryan
3/13/2017 7:31:21 PM
User Rank
Platinum
Re: Skinny Bundles
Happy Monday & Happy Holi--Yes they are going to be leaders--HOWEVER, the question they need to realize is this:  Are they getting too big for their own good? 

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DHagar
DHagar
3/13/2017 7:27:12 PM
User Rank
Platinum
Re: Skinny Bundles
@mpouraryan, excellent examples!  Yes, I believe Netflix and Amazon will continue to be leading competitors and "drive" the new markets.

Thanks for sharing!

 

 

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DHagar
DHagar
3/13/2017 7:25:30 PM
User Rank
Platinum
Re: Skinny TV Salvation
@dmendyk, great points.  Absolutely, now just having a place will not guarantee gains, they will have to deliver and compete.  This will be good for everyone - particularly the consumers

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DHagar
DHagar
3/13/2017 7:17:31 PM
User Rank
Platinum
Re: Skinny TV Salvation
@Ariella, well stated.  Yes, Disney has a great deal invested in their intellectual property.  That, over time, may actually become one of their greatest assets, just as their working with Pixar has been.

They seem to know how to acquire the true jewels.

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DHagar
DHagar
3/13/2017 7:15:35 PM
User Rank
Platinum
Re: Skinny Bundles
@srufolo1 - indeed!  That is why you really have to know your markets and create specific value-added packages for your customers.

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JohnBarnes
JohnBarnes
3/9/2017 9:22:34 PM
User Rank
Platinum
Re: Skinny TV Salvation
dmendyk,

"On demand, skinny bundles, etc. are damaging that phantom revenue stream."

A fussy point of language: the revenue is absolutely real. It's the viewership that's phantom. And the bills go to real viewers, who do not like discovering they are phantoms.

A major problem for Disney is that to keep being Disney, they have to remain the default/ground entertainment space for childhood-thru-young-adult, which means prices have to stay low enough so that there is no sizable number of "Disney-deprived" children; so much of their marketing strategy is based on owning the whole space. So if they go a la carte, they have to keep prices low while only selling to people who do watch Disney -- and that doesn't multiply out to much revenue.

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mhhf1ve
mhhf1ve
3/9/2017 11:44:27 AM
User Rank
Platinum
Re: Skinny TV Salvation
Thanks for looking up that Disney info! I knew roughly some of those numbers but it's nice to see how it all divides up.

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Ariella
Ariella
3/9/2017 8:57:30 AM
User Rank
Author
Re: Skinny TV Salvation
@batye you're most welcome. I think Disney used to hold more influence than it does now because there is so much more stuff out there competing for our attention, though it is growing in its own way.

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batye
batye
3/9/2017 8:52:37 AM
User Rank
Platinum
Re: Skinny TV Salvation
@Ariella thanks for sharing as visial learner it very easy to see and comprehend it - in my case :) - thank you... ps: for me Disney is like it own Country or force of nature... almost the same as Google or Amazon...

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