Comments
clrmoney
2/22/2017 2:35:32 PM
User Rank Platinum
OTT tops Pay TV
Over the Top has a lot to offer and something new. I think that they will have a chance to overthrow the PayTV because Pay TV has some high prices and people are looking for something for affordable for them.
Adi
2/23/2017 8:27:38 AM
User Rank Author
Digital broadcast
An interesting feature of the italian TV marlet is that digital broadcast, or free-to-air services are received by almost every home. So that base package of the most popular linear channels is always available, any new digital service has to supplement that, not compete with it. That's probably why pay-TV has struggled, because the free-to-air penetration is so high.
afwriter
2/23/2017 9:29:15 AM
User Rank Platinum
TIMVision sounds like the next evolution of OTT
I like the idea of TIMVision it sounds like a fusion of Netflix and Vudu. I think that we will end up seeing more of this as people continue to cut the cord.
Adi
2/24/2017 5:31:42 AM
User Rank Author
Re: TIMVision sounds like the next evolution of OTT
afwriter - I think in some ways certain European countries offer an example to the US, because many have always had a robust free-to-air broadcast market. In the states, everyone moved to cable/satellite very early, and only 6-8% received their signals over the air. Now that's starting to change as consumers relaize they can get a lot of what they want to watch just on the 4-5 broadcast channels for a $0 monthly fee, and then supplement with a $8-12 OTT service.
dlr5288
2/28/2017 4:02:54 PM
User Rank Platinum
Re: TIMVision sounds like the next evolution of OTT
I agree! And I love the mix between those two! I'm a big Netflix user so that would be awesome for me.
srufolo1
2/23/2017 2:38:59 PM
User Rank Platinum
TIM
TIMVision has signed a contract with RAI for first TV window, whereby it will have first dibs to show a movie then a month later RAI can broadcast it. Rather than pay for a subscription, I would think Italian viewers would just wait to watch it on RAI. But it's great that they have a partnership with RAI, one of the oldest and most trusted networks in Italy.
Adi
2/24/2017 5:28:12 AM
User Rank Author
Re: TIM
srufalo - I'm sure some will. But as we saw in the US in the early 2000s, when cable operators offered VoD movies in a later window than Blockbuster's VHS and DVD rentals, almost no one rented those movies -- they went to Blockbuster instead. That's also partly why Netflix was successful in the early DVD-by-mail days -- they got the same early release window.
Michelle
2/27/2017 2:27:21 PM
User Rank Platinum
Re: TIM
@Adi Tthe release date was so very important (as were holds on new rentals). I remember when the big selling point for Netflix was the new release schedule -- new and always in stock. Blockbuster tried to compete with that but ultimately failed.
srufolo1
2/24/2017 10:31:05 PM
User Rank Platinum
OTT Will Exceed Pay-TV
@Adi Oh, I remember well those Blockbuster days. That's an example of a company that became extinct. It should have followed Netflix's lead and got into the movie-by-mail business.
dcawrey
2/26/2017 2:06:03 PM
User Rank Platinum
Re: OTT Will Exceed Pay-TV
I agree everything now is a month-to-month proposition. That's a good way to look at things these days.
I also agree pay TV is running out of time. Everything is going to move over to OTT. It's inevitable at this point.
JohnBarnes
2/26/2017 10:33:33 PM
User Rank Platinum
Re: OTT Will Exceed Pay-TV
Dcawrey,
Absolutely right about OTT v. payTV. Chances are that in many countries that have not yet developed much of a payTV market (like Italy, and there are other cases more extreme -- the Middle East/North Africa market is only at about 11%), they never will, because OTT and the a la carte streaming that will follow almost immediately will simply abort the market.
Re: OTT Will Exceed Pay-TV
@JB:
You are very much right about not all countries are there yet with pay TV trend.
JohnBarnes
2/28/2017 8:45:48 PM
User Rank Platinum
Re: OTT Will Exceed Pay-TV
Ms, Akkineni,
There's a historic pattern of some technology never being deployed very much, or withering early, because at a later stage of development something came along. Practically all the stillwater canals (i.e. the ones that are basically linear ponds) for freight and passengers in the US were built in either the original 13 states or in states that bordered them. By the time the frontier was further out, railroads had come in, and that was what was built, the canal stage being skipped. Alaska never got much of a railroad network, in part because of airplanes. I would guess if we ever settle another planet, we might not build roads or airfields at all, since if we have the tech to move large numbers of people there, we'll probably have orbital flight so cheap that we'll just go through space to get anywhere.
Similarly I very much doubt that anyone's ever going to lay as much copper cable as the US and Europe did in the mid 20th century; microwave towers, wireless, and satellite are what they'll build first (and probably only) in the not-yet-"wired" parts of the Third World.
Michelle
2/28/2017 11:56:41 PM
User Rank Platinum
Re: OTT Will Exceed Pay-TV
@John you always provide great perspective on these innovations. I'm nearly certain you're right about this one too
Re: OTT Will Exceed Pay-TV
@JB:
As always very well explained analogy. Appreciate all details mentioned. Very good information.
JohnBarnes
3/26/2017 11:18:45 PM
User Rank Platinum
Re: OTT Will Exceed Pay-TV
Michelle, Ms. Akkineni,
"Those who remember too much history are condemned to repeat themselves too often."
Re: OTT Will Exceed Pay-TV
@JB:
Well stated message.
Re: OTT Will Exceed Pay-TV
You are right. It was just lack of vision and strategy that knocked Block Buster off the market. I keep thinking about that as well whenever i pass by the area where there use to be their location near my place.
They clearly had a potential and not just used it at the right time and the right way.
srufolo1
2/28/2017 7:54:37 PM
User Rank Platinum
Re: OTT Will Exceed Pay-TV
@ms.akkineni It was almost like it happened overnight. BlockBluster was there one day and gone the next. If they thought that the DVD would be something that would never die, then they did not have a visionary leading the company. It was really kind of sad. So many of their storefronts were left vacant.
Re: OTT Will Exceed Pay-TV
@srufolo1:
That is so right. I recall same thing happened to my local BB, as they just disappeared with not displaying any signs of closing. Absolutely that vision and leadership was missing.
dlr5288
3/31/2017 1:09:37 PM
User Rank Platinum
Re: OTT Will Exceed Pay-TV
I completely agree! They just didn't want to transform into new technology and keep up with the advances.
Re: OTT Will Exceed Pay-TV
@dlr5228:
Good point, Keeping up with advanced technology is not a simple task.
dlr5288
4/29/2017 1:42:47 PM
User Rank Platinum
Re: OTT Will Exceed Pay-TV
It definitely isn't. Being able to keep up with it and also being good with change is something that is crucial in today's businesses.
Re: OTT Will Exceed Pay-TV
@dlr:
Getting up to speed with 'new' is really critical need for an enterprise. We all know that 'Change' is the only constant.
dlr5288
5/30/2017 11:25:03 PM
User Rank Platinum
Re: OTT Will Exceed Pay-TV
Very true! Everything is always changing so it's good to have a good attitude when it comes to change. It's definitely important to keep up with what's new and how to take what's new and make it better and even more advanced.
Re: OTT Will Exceed Pay-TV
@dlr528:
It is critical that every enterprise develops a culture to welcome change positively. Obviously change would bring combination of positive and negative factors. We can't afford to keep overthinking about negatives. Instead we should move on with positive elements and the positive changes they are going to bring in.
dlr5288
6/29/2017 1:03:28 PM
User Rank Platinum
Re: OTT Will Exceed Pay-TV
Exactly! As change is inevitable it's important to take risks every once in a while.
Re: OTT Will Exceed Pay-TV
We never know, that calculated risk may yield into some positive results which were unexpected. If not, we can settle in thinking that we tried atleast. This experience can be used as a lesson learnt for future planning. So there is a value add in either case.
dlr5288
6/30/2017 3:13:50 PM
User Rank Platinum
Re: OTT Will Exceed Pay-TV
There's always the chance that's the risk won't go too well. But it's nice to see companies taking risks once in a while.
Re: OTT Will Exceed Pay-TV
Ofcourse, there is a chance for either way. Even when companies that are taking that chance, i am sure there must have been some pre-work and analysis goes into play before making that move. That calculated risk taking approach some times may turn out to be worth while. Again nothing is guaranteed early on.
dlr5288
7/31/2017 2:11:54 PM
User Rank Platinum
Re: OTT Will Exceed Pay-TV
Exactly! Even wth every risk there's a plan behind it and even planning for failure is very important.
Re: OTT Will Exceed Pay-TV
Risk mitigation and contingency planning play very important role in such situations.
Even while opting for a calculated risky option, all possible scenarios must be well thought of - like developing a mitigation plan to prevent that risk turning into an issue, if the risk arises what is the risk response plan and lastly the backup / plan B / contingency plan if everything fails. Having all these discussions as a team and developing detailed plan to cover all possible scenarios is a must before making a move.
dlr5288
8/30/2017 11:43:58 AM
User Rank Platinum
Re: OTT Will Exceed Pay-TV
Well said! Working together so closely and coming up with plan after plan and different scenarios is crucial. But the more brains the better.
Re: OTT Will Exceed Pay-TV
@dlr5288: Thanks !
Brain storming as a team is always helpful to gather different perspectives. And then it would be up to the leads that compile a refined list for further discussions with higher ups and scrutiny. The vision and experience from leadership team always adds value and their oversight on what teams gather is very essestial, if not it will end up as 'too many cooks spoil the dish' kind of situation.
dlr5288
8/30/2017 1:16:41 PM
User Rank Platinum
Re: OTT Will Exceed Pay-TV
Exactly! It'll help the employees expand their knowledge and be able to use it in every day life as well.
Re: OTT Will Exceed Pay-TV
I always think - no meeting is useless, we get an opportunitu to listen to many people, their minds, thought processes and there always are takeaways and learnings. Any new knowlege from that interactions is only going to be handy at some point if not right away.
dlr5288
8/30/2017 2:08:07 PM
User Rank Platinum
Re: OTT Will Exceed Pay-TV
I completely agree! I think if there's a chance to have a "meeting of the minds" then we should take it. There's never a negative to learning more and listening to others experiences.
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